The document discusses the concept of personas as a user experience (UX) tool aimed at humanizing users by analyzing their habits, behaviors, and contexts. Personas simplify complex data through detailed analyses, which should be validated by user interviews to enhance decision-making and improve business routines. The document also provides a profile of a sample persona, Caroline Silva, highlighting her demographics, values, and what she looks for in information.

1. Bom dia!
A different perspective about Personas...

2. Persona is a UX tool that uses some
concepts as target audience, demographic
data, but the goal is humanize the user
focusing on analysis of habits, behavior
and the context which the user are.

3. PERSONAS SIMPLIFIES
COMPLEX DATA TO MAKE
MORE EASY THE UNDERSTANDING

4. Personas are based on detailed analyze of
user profile:
● Researches;
● Behavioral habits;
● Demographic profile;
● Data extract of Analytics tools and clients list.

5. IN ORDER TO WORK,
PERSONAS MUST BE
VALIDATED TROUGH
USER INTERVIEWS

6. Why should we adopt the practice of
create personas in our routine?

7. Improves in work process:
PERSONAS GIVES A REAL DIMENSION OF
YOUR TRUE USER, IT IS NOT A SAMPLE
WHEN THE TEAM MET THE PERSONAS,
EVERY DECISION MADE BY EACH ONE, IN EVERY STEP,
ARE MORE SUCCESSFUL

8. The main improvements in business routine:
● Increase chances to convert a lead in sell;
● More assertive sells, decreasing withdrawals of sells;
● More knowledge useful to conceive sells, loyalty and
retention campaigns;
● Add more relevance to products/services, generating
more value;
● Potentialization of the branding process provided for
the user experience by the consumption of
product/service.

9. Personal Data
Caroline Silva
45 years-old
Human Resources Manager
married, with children
Psychology Degree
Some points of your routine and personality
Have a busy routine, works, housewife and children
Gives much importance to people´s education
background, believes in human potential
Believes people are influenced by the enviroment
Spend most of her time with her family
She is a vain person, but not excessively, she has a
beauty routine, works out, try to be a healthy
person
What usually caught her attention
She is searching for objective information as
educational background, courses, years of
experience, skills
She pays special attention to personality in
general: if a person is shy, serious, etc.
She try to know about personal habits of people
through details in interviews conversations
What she expect to see quickly
courses
Educational background
projects
Technical knowledge
Professional experience

10. Agora você sabe um pouquinho do
trabalho de UX
Contamos com sua colaboração :)

11. Now you know a little bit about how an
User Experience Designer works!
We count on your collaboration :)