How we approach the public communications challenges for KPE.

1. The Kallang/ Paya Lebar
Expressway (KPE) Story
WHAT’S
NEXT IN
Public
Communications?

2. A Review Of KPE,
An Updated Look On
The Future of
Public Communications
by Michael Yap
Manager,
Project Communications
Corporate Communications Group
Land Transport Authority

3. What we’ll cover:
What we did
What the future holds…

4. What we did

5. We Form Allies

6. We Talk To People

11. We involve
people

12. We Stay In
Touch

13. We Stay In
Touch

14. We Foster Community
Ownership

16. We Foster Community
Ownership

17. Community Art

18. Landmarks

19. Are these enough?

20. PEOPLE’S
EXPECTATIONS
ARE
CHANGING

21. THE WAY PEOPLE
GET NEWS HAS
EVOLVED

22. IT’S TIME FOR
PR PROFESSIONALS TO
ADOPT NEW
BEHAVIOURS

23. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS NOT ABOUT DOING AND
SAYING THINGS
TO PEOPLE

24. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS ABOUT DOING THINGS
WITH AND FOR PEOPLE

25. What does that mean?

26. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS PERSONAL

27. THE FUTURE OF
PUBLIC COMMUNICATIONS IS
HONEST

28. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS USEFUL

29. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS PLAYFUL

30. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS COLLABORATIVE

31. THE FUTURE OF
PUBLIC COMMUNICATIONS
IS PARTICIPATORY

32. THE FUTURE OF
PUBLIC COMMUNICATIONS IS
EXPERIMENTAL

33. How can we get there?

34. THE WORLD IS AN AUDIENCE

35. LISTEN
Listen for rich
insights related to
what people really
want and need.
Listen for ways to
make your
_______ better.

36. COMMIT TO SOMETHING
BIGGER THAN YOURSELF

37. THE BEST WAY TO
GET PEOPLE TO DO
STUFF WITH YOU, IS
TO FIRST JOIN THEM
IN WHAT THEY ARE
ALREADY DOING.

38. DO THINGS
WORTH
TALKING
ABOUT

39. Your reputation will increasingly
depend on what comes up when you
are Googled

40. IT’S NOT WHAT
YOU SAY THAT
MATTERS,
IT’S WHAT YOU DO.