Nature of public communication

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Nature of public communication

  1. 1. Nature of PublicCommunication
  2. 2. Nature and process of public communication Public communication is an art of sharing ideasorally coupled with financial expressions andmovements in a large body of audience.Man expresses ideas , facts, and feelings, either inverbal or non-verbal manner. But the combination ofthe languages is the most effective means ofcommunicating one’s message .
  3. 3. In public communication, verbal communication isthe sound representation of language .as youcommunicate orally ,you verbalized your ideas. Asstudents you have to say the words according totheir meaning. You must shape your voice intomeaningful sounds. Soundis generally the sensation that is perceived throughthe ear.
  4. 4. Steps in speech preparation1. Select a topic2. Determine a specific purpose and write a thesis statement3. Analyze the audience and the occasion4. Find the material to be spoken5. Organize the speech a. attention b. goodwill c. motivation6. Word the speech7. Practice the delivery8. Deliver the speech
  5. 5. Speech forms and Speech SituationSPEECH COMMUNICATION FORMSo Two-person or Dyadic communicationa. An informal conversationb. Formal conversationo Small group communicationo Large group
  6. 6. Two-person or Dyadic communication
  7. 7. An informal conversation
  8. 8. Formal conversation
  9. 9. Small group communication
  10. 10. Large group
  11. 11. CONDITION FOR SUCCESSFULCOMMUNICATIONCommunication experts have identifiedseveral factors that affect the progress andoutcome of a communicative interaction.These factors relate to the speaker, thelistener, the speaker and the listener, andthe communicative situation.
  12. 12. THE SPEAKERSuccessful communication begins1. When the speaker can clearlyperceive the nature of the problem orthe topic at hand2. When he applies his know ledge tohelp bring about the objective
  13. 13. 3. When he makes intelligent plans for theevent4. When he can express his thoughts in themost effective language an5. When he can act and think logically underpressure, the last one particularly significantin public speaking
  14. 14. THE LISTENERTo be an effective participant in a communicationsituation, the listener must be physically, mentally,and emotionally prepared to the listener to thespeaker message. In the process, he must study thestrengths and weaknesses of the speaker’s messagebefore reacting to it; he must respond to themessage when given opportunity by askingquestions or by acknowledging some information;and he must be able to recall facts, names and ideaswhen needed.
  15. 15. THE LISTENER AND THE SPEAKERWhen two or more people are engaged in anexchange of ideas, some variables help themin giving and receiving ideas.•First, there must be some commonalities intheir experience and background.•Secondly, the speaker must have certaindegree of credibility to hold the attention ofhis listeners.
  16. 16. •Third, power and status related closely to eachother and affect the manner in which listenersthink and behave in each other presence.•Fourth, stimuli from the speaker in the form ofnon-verbal clue such as bodily movements.•Fifth, the message must be adapted to thelisteners in terms of subject matter, substance,structure, and style without giving up a logicalscheme.
  17. 17. THE COMMUNICATIVE SITUATIONAlthough the listener and the speaker hold principal roles incommunication some factors can assist them playing theirparts effectively. These factors are:1. The physical setting for the interaction2. The past experiences of the speaker and the listeners -The past experiences of listeners and the speakers definethe result of the discussion.3. Cultural differences - Sensitivity to cultural differencesaffects the progress of communication.
  18. 18. 4. Intervening stimuli – noise is one of the most commoncompeting stimuli that distracts attention and distorts amessage.5. The channel used in communication – the channel or themethod of sending the message affects the results ofcommunication

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