This document discusses private extension services as an alternative to public extension. It defines private extension as involving personnel from private agencies with clients sharing responsibility. The objectives of private extension are to maximize profit and increase farmer income through advisory services. Some successful private extension examples mentioned are Tata Kisan Sansar, ITC's e-Chaupal, and Mahindra Shubh Labh Company. The document also outlines approaches, providers, merits like timely inputs and market information, and demerits such as excludable information and increased farmer dependence of private extension.

1. A PRESENTATION ON
BIHAR AGRICULTURE UNIVERSITY,
SABAUR
SUBMITTED BY:
NIDHI SARRAF
M.Sc. 1st SEM
EXTENSION EDUCATION

2. o
Act of reducing the role of Governmet.
CONCEPT:
• Involves extension personnnel from private
agency.
• Clients share the responsibility for services.
• Act as alternative to public extension
services.

3. TYPES OF PRIVATE EXTENSION
SERVICES:
Entirely private type.
Consists of farmer’s organisations, NGOs etc.

4. OBJECTIVES:
•Maximum possible profit to the clients
through advisory services because their
main objective is to increase the income of
the farmers.
•To become more efficient and effective in
providing services because their survival
depends upon nature of their
performance

5. REASON BEHIND PRIVATISATION:
• Financial burden on Government.
• Disappointing performance of public
extension services.
• Commercialisation of agriculture.

6. ASSUMPTIONS BEHIND PRIVATE EXTENSION:
 Extension
generates new income.
 Provides Demand-Driven Service
 Increases the voice of farmers in the extension
service
 Become more cost effective with efficient and
quality service.
 Private extension increases staff
professionalism

7. APPROACHES TO PRIVATIZATION
• Fee for each visit of an extension agent or
for each service.
• A levy can be charged on certain agricultural
products.
• Costs can be met from membership fees
paid to farmers’ association.
• Receive a specific portion of the extra
income a farmer earns.

8. PRIVATE SECTER EXTENSION PROVIDER
Input
dealers
Agribusiness organisations.
Producers cooperatives.
Agricultural consultants.
Krishi vigyan kendra
Media organisations
Private sector banks
Unemployed agriculture graduate

9. SOME SUCCESSFUL EXAMPLES OF
PRIVATE SECTOR INITIATIVE
Tata Kisan Sansar
ITC's e-Chaupal
Tarahaat.com Portal
Mahindra Shubh Labh Company
Ltd.

10. MERITS OF PRIVATISATION
• Farm advisory services for profit maximization of
clients
• Timely inputs supply for better production
• Providing market information and market
intelligence
• Processing the clients produce
• Marketing the clients produce
• Providing credit facilities for farmers.
• Providing infrastructure facilities e.g.: transport,
storage.

11. DEMERITS OF PRIVATISATION
 Information
becomes excludable in the short term.
 More face-to-face contacts and less emphasis on
mass media usage.
 Increased dependence of farmers.
 Payments cannot be deferred nor based on impact.
 Contradictory message flows from competing
sources.
 Human resource and organizational development
are sidelined.