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About
DIGITAL
MARKETING
Made by -: Ekansh Agarwal
MBA(tech) EXTC
SAP ID -:70431019001
TABLE OF
CONTENTS
What is Digital
Marketing
Why is Email an
important channel for
marketing
What is the future of
Email Marketing
01
02
03
Defination | Market share
Importance | Example
Recent innovation
What is Digital
marketing
01
Digital Marketing
● Digital marketing, also called online marketing, refers to all marketing efforts that occur on the
internet. Businesses leverage digital channels such as search engines, social media, email, and
other websites to connect with current and prospective customers. This also includes
communication through text or multimedia messages.
● The global digital marketing market reached a value of nearly USD 321 billion in 2022.
Email Marketing
● Email marketing ranks as a potent marketing channel, ahead of other options such as affiliate
marketing or social media marketing. And the reason behind this is simple emails are personal.
You can have one-on-one communication with your audience to build a community, inform them
about new launches by the brand, share significant developments, and drive sales. Since the
benefits of email marketing are so many, it is ideal for you to hire the services of digital
marketing agencies that specialised in this nuanced and super-effective form of marketing.
Global Reach
Helps in trade
globally
Lower Cost
Compare to marketing
campaign can reach
high customers in
lower cost
Trackable,
measurable results
Web analytics and
other online metrics
tools
Personalisation
You can your customer
greet them with targeted
offers
Benefits of Email Marketing
Machine learning and AI
Marketing automation a
possibility, tailoring messages
to an intended audience
User-generated content
Customers are more likely to buy
products that other people
recommend
Captivating storytelling
Newsletter and offers can
contribute to engaging the
audiences
Personalization matters
People want to feel like their
specific needs are being met
Interactive email
more interactive emails will
take the industry
Data Privacy
Data Privacy is important
Future of Email Marketing

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Digital Marketing

  • 1. About DIGITAL MARKETING Made by -: Ekansh Agarwal MBA(tech) EXTC SAP ID -:70431019001
  • 2. TABLE OF CONTENTS What is Digital Marketing Why is Email an important channel for marketing What is the future of Email Marketing 01 02 03 Defination | Market share Importance | Example Recent innovation
  • 4. Digital Marketing ● Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. ● The global digital marketing market reached a value of nearly USD 321 billion in 2022.
  • 5. Email Marketing ● Email marketing ranks as a potent marketing channel, ahead of other options such as affiliate marketing or social media marketing. And the reason behind this is simple emails are personal. You can have one-on-one communication with your audience to build a community, inform them about new launches by the brand, share significant developments, and drive sales. Since the benefits of email marketing are so many, it is ideal for you to hire the services of digital marketing agencies that specialised in this nuanced and super-effective form of marketing.
  • 6. Global Reach Helps in trade globally Lower Cost Compare to marketing campaign can reach high customers in lower cost Trackable, measurable results Web analytics and other online metrics tools Personalisation You can your customer greet them with targeted offers Benefits of Email Marketing
  • 7. Machine learning and AI Marketing automation a possibility, tailoring messages to an intended audience User-generated content Customers are more likely to buy products that other people recommend Captivating storytelling Newsletter and offers can contribute to engaging the audiences Personalization matters People want to feel like their specific needs are being met Interactive email more interactive emails will take the industry Data Privacy Data Privacy is important Future of Email Marketing

Editor's Notes

  1. Email marketing ranks as a potent marketing channel, ahead of other options such as affiliate marketing or social media marketing. And the reason behind this is simple — emails are personal. You can have one-on-one communication with your audience to build a community, inform them about new launches by the brand, share significant developments, and drive sales. Since the benefits of email marketing are so many, it is ideal for you to hire the services of digital marketing agencies that specialised in this nuanced and super-effective form of marketing.