Mobile ist heute und morgen. Aber es war auch gestern. Der Trend ist nicht neu. Die Disruption bahnt sich nahezu mit tektonischer Vorankündigung an. Aber trotz der vielen Vorboten, wie mobile Geräte die Durchführung von Marktforschung beeinflussen, hat sich die Marktforschungsindustrie nur sehr langsam verändert.
Wir befinden uns momentan in einer kritischen Phase, in der Transformation und Innovation nicht mehr zurückgedrängt werden können. Marktforscher müssen daher ihren Ansatz für die Daten-Erhebungen überdenken und sich für Veränderungen einsetzen.
In diesem Webinar zeigt Research Now durch sein eigenes Mobile-Research Rating System auf,
- inwieweit Umfragen bereits mobil kompatibel sind,
- was bei mobilen Umfragen zu beachten ist,
- wie traditionelle Umfragen mobil-gerecht werden
- und warum “mobile-first“ Teilnehmer so wichtig sind.
This document discusses the impact of automation and AI on market research. It notes that while research modes have evolved from in-person to online, research methods have not changed as rapidly. The document argues that automation can help research become faster, cheaper and save clients, but that it is important to build the mind of the researcher into automated systems. A case study on automating brand health research through standardization, appification, integration and visualization is presented as an example. The document concludes by stating that innovation in research through automation is necessary for the field to survive.
Mobile Research Goes To The Game - Presentation Research Now
Mobile research can provide insights into how people think and feel about advertising in the moment. A study used mobile surveys during and after rugby games to understand brand perceptions over time. The surveys found that brand love for some companies was lower when measured during games compared to before and after. Mobile also identified viewers' emotions without asking questions. In another study, a mobile survey within 2 hours of the Super Bowl identified the top 10 most effective ads, faster than traditional online surveys. Mobile responses also accurately predicted which ads would be most memorable and shareable. The researchers concluded that mobile research can evaluate advertising effectiveness quicker than traditional methods.
Improving Online Campaign Effectiveness in a Fragmented Digital WorldResearch Now
This document discusses trends in digital marketing and online advertising effectiveness measurement. It outlines 5 key trends shaping the digital landscape: 1) the social media connection and how consumer behaviors have changed, 2) globalization of the internet, 3) the discrepancy between media spending and consumption, 4) the rise of online advertising and media fragmentation, and 5) the need for improved measurement and analytics. It then discusses how Research Now's ADimension platform and global online consumer panel can help marketers measure campaign effectiveness and understand audiences in the current digital environment through features like real-time dashboards and tailored survey capabilities.
Rapid advancements in Digital, Mobile and Social technologies are offering great opportunities for market researchers to collect attitudinal, behavioral and conversational data. In this webinar we would like to help you explore the impact that these technologies can have on your tracking studies and how to integrate them into your projects.
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
Mobile ist heute und morgen. Aber es war auch gestern. Der Trend ist nicht neu. Die Disruption bahnt sich nahezu mit tektonischer Vorankündigung an. Aber trotz der vielen Vorboten, wie mobile Geräte die Durchführung von Marktforschung beeinflussen, hat sich die Marktforschungsindustrie nur sehr langsam verändert.
Wir befinden uns momentan in einer kritischen Phase, in der Transformation und Innovation nicht mehr zurückgedrängt werden können. Marktforscher müssen daher ihren Ansatz für die Daten-Erhebungen überdenken und sich für Veränderungen einsetzen.
In diesem Webinar zeigt Research Now durch sein eigenes Mobile-Research Rating System auf,
- inwieweit Umfragen bereits mobil kompatibel sind,
- was bei mobilen Umfragen zu beachten ist,
- wie traditionelle Umfragen mobil-gerecht werden
- und warum “mobile-first“ Teilnehmer so wichtig sind.
This document discusses the impact of automation and AI on market research. It notes that while research modes have evolved from in-person to online, research methods have not changed as rapidly. The document argues that automation can help research become faster, cheaper and save clients, but that it is important to build the mind of the researcher into automated systems. A case study on automating brand health research through standardization, appification, integration and visualization is presented as an example. The document concludes by stating that innovation in research through automation is necessary for the field to survive.
Mobile Research Goes To The Game - Presentation Research Now
Mobile research can provide insights into how people think and feel about advertising in the moment. A study used mobile surveys during and after rugby games to understand brand perceptions over time. The surveys found that brand love for some companies was lower when measured during games compared to before and after. Mobile also identified viewers' emotions without asking questions. In another study, a mobile survey within 2 hours of the Super Bowl identified the top 10 most effective ads, faster than traditional online surveys. Mobile responses also accurately predicted which ads would be most memorable and shareable. The researchers concluded that mobile research can evaluate advertising effectiveness quicker than traditional methods.
Improving Online Campaign Effectiveness in a Fragmented Digital WorldResearch Now
This document discusses trends in digital marketing and online advertising effectiveness measurement. It outlines 5 key trends shaping the digital landscape: 1) the social media connection and how consumer behaviors have changed, 2) globalization of the internet, 3) the discrepancy between media spending and consumption, 4) the rise of online advertising and media fragmentation, and 5) the need for improved measurement and analytics. It then discusses how Research Now's ADimension platform and global online consumer panel can help marketers measure campaign effectiveness and understand audiences in the current digital environment through features like real-time dashboards and tailored survey capabilities.
Rapid advancements in Digital, Mobile and Social technologies are offering great opportunities for market researchers to collect attitudinal, behavioral and conversational data. In this webinar we would like to help you explore the impact that these technologies can have on your tracking studies and how to integrate them into your projects.
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
Our Gastrointestinal Panel provides a resource for deeper insights into the practices, treatments and sentiments of those who suffer from various forms of gastrointestinal conditions. "The Gastro Facts" infographic will help you gain insights on medical treatments and the unique struggles related to these conditions.
The document discusses mental health conditions and research spending. It notes that stigmas often prevent people from seeking help for mental disorders. It provides statistics on conditions such as depression, schizophrenia, epilepsy and Alzheimer's disease, and shows that research funding varies greatly between conditions, from $88 per affected individual for Alzheimer's to $0.93 for eating disorders. It also states that over half of people with schizophrenia and 7 out of 10 with bipolar disorder receive incorrect initial diagnoses.
Mobile Research Goes To The Game - PaperResearch Now
Mobile research was conducted during major sporting events to test its capabilities. Initial testing of mobile ads found consistency in brand bonding measures compared to online. Testing during the 2013 Australian State of Origin rugby series found that mobile surveys could successfully interview avid sports fans in real-time, with over 60% of interviews completed by halftime. Mobile research provided additional insights not found through traditional pre-and post-event online surveys alone, such as changes in brand feelings throughout the games that would have otherwise been missed.
Dialing up Mobile Research with Behavioral DataResearch Now
This document summarizes how mobile behavioral data can be collected, analyzed, and used for research purposes. It discusses the types of passive data that can be collected from mobile devices, including location, app usage, web browsing, communications, and camera use. It provides examples of how this data can be analyzed on its own or combined with survey data to understand behaviors, demographics, and the differences between stated and actual usage. Specific examples are given showing aggregated behavioral reports on website and app usage, as well as an example of behavioral and survey data combined to understand in-store shopping behaviors.
This document provides information about autoimmune diseases. It states that autoimmune diseases involve the immune system mistakenly attacking the body's healthy tissue. They are often misdiagnosed so a holistic approach is needed to fully understand them. It lists various medical professionals that can provide insight into autoimmune diseases. It also outlines alternative treatments that sufferers seek due to there being no cure and risks of immunosuppressant drugs. Statistics are given about the prevalence of autoimmune diseases in the United States and factors that make some groups more likely to be affected.
Health Scares: Doctor Should I Be Worried?Research Now
Research Now conducted an internal study with 2,000 members of the general public and 600 General Practitioners in the U.S. and the U.K. We found out the health scares that are most concerning to the public and the stats behind them.
This document discusses diabetes, including key facts and statistics. It provides information on:
- The importance of monitoring blood sugar levels, injecting insulin before meals, and maintaining a healthy lifestyle for those living with diabetes.
- Global statistics on the number of people diagnosed and undiagnosed with diabetes. Type I diabetes accounts for 10% of cases and is insulin dependent, usually occurring in children or young adults. Type II diabetes accounts for 90% of cases and usually occurs after age 40.
- Rates of diabetes in the United States, with around 11.8% of men and 10.8% of women aged 20 or older having diabetes, including undiagnosed cases.
Elevate Your Research with Behavioral DataResearch Now
This document discusses using behavioral data from website visitation to target survey respondents more precisely. It describes how a survey panel can be segmented based on how frequently members visit over 150 categories of websites. Combining survey profile data with behavioral data allows for more targeted surveying of customers and prospects. Several case studies are presented that demonstrate how behavioral targeting was used to identify auto intenders, understand competitive shoppers, and gauge intent to purchase cruises. The key benefits are gaining deeper audience insights, informing marketing efforts, and validating audiences.
Voice of the Customer. Voice of the Market & Beyond. Research Now
This document discusses how customers are more connected than ever through technology and how brands can better engage with them. It notes that Research Now conducts tens of thousands of surveys annually across over 5 million panelists in 38 countries. The presentation encourages brands to bring themselves closer to customers by engaging them through innovative and continuous conversations using technology to understand their needs and perspectives over time.
How to Create a Proprietary Measure Using Social Media DataResearch Now
The document describes the process of creating a proprietary measure for comparing brands using social media data. Key steps include:
1) Choosing relevant variables to measure based on sufficient public data and theoretical relevance to all brands.
2) Developing a statistical model to assign weights to each variable based on regression or other analysis.
3) Calculating raw scores for each brand by applying the model to social media data.
4) Validating results by assessing if rankings match expectations, then repeating the process as needed to refine the model.
The goal is to produce a single, comparable number for each brand that provides unique insights and value to clients.
The Disruptive Truth: New Shopping Behaviors and AttitudesResearch Now
Mobile shopping behaviors have become more complex as shoppers use mobile devices throughout their purchasing process. Research Now Mobile advocates using both mobile behavioral data and surveys to better understand the new path to purchase. They offer a range of data streams including social listening data, mobile data, and online data that can feed into analytical models and provide insights. Research Now Mobile also demonstrated that mobile surveys can provide results comparable to online studies in terms of validity and reliability. Their holistic approach aims to provide empirical insights into issues along the path to purchase that can help measure the impact of mobile apps and media placements.
Smartphones now dominate the mobile market share in most developed countries. As of the end of 2013, it is estimated that there were 1.4 billion smartphones and 268 million tablets in active use worldwide. Android leads the smartphone operating system market with 57% global share, followed by iOS with 21% share. For tablets, Android and iOS also dominate the market. The document then provides examples of case studies demonstrating how mobile surveys can be used to collect various types of qualitative and quantitative research data.
Mobile research provides opportunities to capture in-the-moment data through various techniques:
1) Geo surveys can track respondent locations and target surveys based on GPS data.
2) Diary studies use repeated mobile surveys to collect rich data on behaviors and sentiments over time.
3) Uploads of photos, videos, and barcodes can provide visual documentation of products, displays, and experiences to supplement survey responses.
When done effectively, mobile research enables insights into usage scenarios, purchase influences, and brand perceptions that traditional methods cannot match. Careful design is needed around sampling, questionnaire length, and media requests.
The Grammys had a quantifiable positive impact on artists affiliated with Warner Music Group (WMG). Research Now combined multiple digital data sources around the Grammys to learn how the event generated interest in watching the awards show and engaged viewers on social media. Viewer awareness of WMG artist performances increased interest in the Grammys and drove online/mobile engagement. There were also lifts in awareness, searching, and sales for WMG-affiliated artists after the Grammys. The event was effective at reaching valuable consumer demographics and segments for WMG.
A Multi-Dimensional View of the Digitally Engaged ConsumerResearch Now
This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Enhance Customer Experience Measurement (CEM) with Mobile Research Research Now
Mobile research can enhance customer experience measurement by capturing consumer behaviors and purchases in-the-moment using their smartphones. Some key benefits of mobile research include broader representative samples, faster response times, and lower costs compared to traditional methods. Additional features like geotargeting, rich media uploads, and passive data capture can provide richer insights when layered on mobile surveys. While there are some challenges like battery drain and shorter surveys, mobile research overall allows researchers to better understand customer experiences across multiple touchpoints.
Online Campaigns: A waste of money or improving your bottom line?Research Now
The document discusses online advertising and evaluating the success of online campaigns. It provides an overview of Research Now's methodology for audience validation and online campaign evaluation using a global online panel. The methodology combines panel data on demographics and online behavior with survey data. As a case study, it summarizes Research Now's evaluation of a Debenhams brand awareness campaign, finding it increased brand recall and influenced online and in-store shopping behavior, particularly among the target audience of women aged 18-45 in the UK.
5 Tips for Great Social Media ResearchResearch Now
The document provides 5 tips for effective social media research:
1. Have a clear research objective rather than vague questions.
2. Understand which large, well-known brands can be effectively researched through social listening while smaller brands may be difficult.
3. Remember research basics like large sample sizes for statistical significance.
4. Be prepared to lose some standard research capabilities in social media like demographics.
5. Collaboration across different research methods like surveys, mobile, and social listening can provide a more complete picture.
This document provides 20 examples of how social media research can be used in 20 minutes or less to gain insights. Some examples include measuring brand sentiment over time, comparing brands to category norms, evaluating net promoter scores, tracking new product introductions, and identifying common topics of discussion. The document emphasizes that social media research can provide quick, ongoing insights into brands, products, issues, and competitors.
Our Gastrointestinal Panel provides a resource for deeper insights into the practices, treatments and sentiments of those who suffer from various forms of gastrointestinal conditions. "The Gastro Facts" infographic will help you gain insights on medical treatments and the unique struggles related to these conditions.
The document discusses mental health conditions and research spending. It notes that stigmas often prevent people from seeking help for mental disorders. It provides statistics on conditions such as depression, schizophrenia, epilepsy and Alzheimer's disease, and shows that research funding varies greatly between conditions, from $88 per affected individual for Alzheimer's to $0.93 for eating disorders. It also states that over half of people with schizophrenia and 7 out of 10 with bipolar disorder receive incorrect initial diagnoses.
Mobile Research Goes To The Game - PaperResearch Now
Mobile research was conducted during major sporting events to test its capabilities. Initial testing of mobile ads found consistency in brand bonding measures compared to online. Testing during the 2013 Australian State of Origin rugby series found that mobile surveys could successfully interview avid sports fans in real-time, with over 60% of interviews completed by halftime. Mobile research provided additional insights not found through traditional pre-and post-event online surveys alone, such as changes in brand feelings throughout the games that would have otherwise been missed.
Dialing up Mobile Research with Behavioral DataResearch Now
This document summarizes how mobile behavioral data can be collected, analyzed, and used for research purposes. It discusses the types of passive data that can be collected from mobile devices, including location, app usage, web browsing, communications, and camera use. It provides examples of how this data can be analyzed on its own or combined with survey data to understand behaviors, demographics, and the differences between stated and actual usage. Specific examples are given showing aggregated behavioral reports on website and app usage, as well as an example of behavioral and survey data combined to understand in-store shopping behaviors.
This document provides information about autoimmune diseases. It states that autoimmune diseases involve the immune system mistakenly attacking the body's healthy tissue. They are often misdiagnosed so a holistic approach is needed to fully understand them. It lists various medical professionals that can provide insight into autoimmune diseases. It also outlines alternative treatments that sufferers seek due to there being no cure and risks of immunosuppressant drugs. Statistics are given about the prevalence of autoimmune diseases in the United States and factors that make some groups more likely to be affected.
Health Scares: Doctor Should I Be Worried?Research Now
Research Now conducted an internal study with 2,000 members of the general public and 600 General Practitioners in the U.S. and the U.K. We found out the health scares that are most concerning to the public and the stats behind them.
This document discusses diabetes, including key facts and statistics. It provides information on:
- The importance of monitoring blood sugar levels, injecting insulin before meals, and maintaining a healthy lifestyle for those living with diabetes.
- Global statistics on the number of people diagnosed and undiagnosed with diabetes. Type I diabetes accounts for 10% of cases and is insulin dependent, usually occurring in children or young adults. Type II diabetes accounts for 90% of cases and usually occurs after age 40.
- Rates of diabetes in the United States, with around 11.8% of men and 10.8% of women aged 20 or older having diabetes, including undiagnosed cases.
Elevate Your Research with Behavioral DataResearch Now
This document discusses using behavioral data from website visitation to target survey respondents more precisely. It describes how a survey panel can be segmented based on how frequently members visit over 150 categories of websites. Combining survey profile data with behavioral data allows for more targeted surveying of customers and prospects. Several case studies are presented that demonstrate how behavioral targeting was used to identify auto intenders, understand competitive shoppers, and gauge intent to purchase cruises. The key benefits are gaining deeper audience insights, informing marketing efforts, and validating audiences.
Voice of the Customer. Voice of the Market & Beyond. Research Now
This document discusses how customers are more connected than ever through technology and how brands can better engage with them. It notes that Research Now conducts tens of thousands of surveys annually across over 5 million panelists in 38 countries. The presentation encourages brands to bring themselves closer to customers by engaging them through innovative and continuous conversations using technology to understand their needs and perspectives over time.
How to Create a Proprietary Measure Using Social Media DataResearch Now
The document describes the process of creating a proprietary measure for comparing brands using social media data. Key steps include:
1) Choosing relevant variables to measure based on sufficient public data and theoretical relevance to all brands.
2) Developing a statistical model to assign weights to each variable based on regression or other analysis.
3) Calculating raw scores for each brand by applying the model to social media data.
4) Validating results by assessing if rankings match expectations, then repeating the process as needed to refine the model.
The goal is to produce a single, comparable number for each brand that provides unique insights and value to clients.
The Disruptive Truth: New Shopping Behaviors and AttitudesResearch Now
Mobile shopping behaviors have become more complex as shoppers use mobile devices throughout their purchasing process. Research Now Mobile advocates using both mobile behavioral data and surveys to better understand the new path to purchase. They offer a range of data streams including social listening data, mobile data, and online data that can feed into analytical models and provide insights. Research Now Mobile also demonstrated that mobile surveys can provide results comparable to online studies in terms of validity and reliability. Their holistic approach aims to provide empirical insights into issues along the path to purchase that can help measure the impact of mobile apps and media placements.
Smartphones now dominate the mobile market share in most developed countries. As of the end of 2013, it is estimated that there were 1.4 billion smartphones and 268 million tablets in active use worldwide. Android leads the smartphone operating system market with 57% global share, followed by iOS with 21% share. For tablets, Android and iOS also dominate the market. The document then provides examples of case studies demonstrating how mobile surveys can be used to collect various types of qualitative and quantitative research data.
Mobile research provides opportunities to capture in-the-moment data through various techniques:
1) Geo surveys can track respondent locations and target surveys based on GPS data.
2) Diary studies use repeated mobile surveys to collect rich data on behaviors and sentiments over time.
3) Uploads of photos, videos, and barcodes can provide visual documentation of products, displays, and experiences to supplement survey responses.
When done effectively, mobile research enables insights into usage scenarios, purchase influences, and brand perceptions that traditional methods cannot match. Careful design is needed around sampling, questionnaire length, and media requests.
The Grammys had a quantifiable positive impact on artists affiliated with Warner Music Group (WMG). Research Now combined multiple digital data sources around the Grammys to learn how the event generated interest in watching the awards show and engaged viewers on social media. Viewer awareness of WMG artist performances increased interest in the Grammys and drove online/mobile engagement. There were also lifts in awareness, searching, and sales for WMG-affiliated artists after the Grammys. The event was effective at reaching valuable consumer demographics and segments for WMG.
A Multi-Dimensional View of the Digitally Engaged ConsumerResearch Now
This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Enhance Customer Experience Measurement (CEM) with Mobile Research Research Now
Mobile research can enhance customer experience measurement by capturing consumer behaviors and purchases in-the-moment using their smartphones. Some key benefits of mobile research include broader representative samples, faster response times, and lower costs compared to traditional methods. Additional features like geotargeting, rich media uploads, and passive data capture can provide richer insights when layered on mobile surveys. While there are some challenges like battery drain and shorter surveys, mobile research overall allows researchers to better understand customer experiences across multiple touchpoints.
Online Campaigns: A waste of money or improving your bottom line?Research Now
The document discusses online advertising and evaluating the success of online campaigns. It provides an overview of Research Now's methodology for audience validation and online campaign evaluation using a global online panel. The methodology combines panel data on demographics and online behavior with survey data. As a case study, it summarizes Research Now's evaluation of a Debenhams brand awareness campaign, finding it increased brand recall and influenced online and in-store shopping behavior, particularly among the target audience of women aged 18-45 in the UK.
5 Tips for Great Social Media ResearchResearch Now
The document provides 5 tips for effective social media research:
1. Have a clear research objective rather than vague questions.
2. Understand which large, well-known brands can be effectively researched through social listening while smaller brands may be difficult.
3. Remember research basics like large sample sizes for statistical significance.
4. Be prepared to lose some standard research capabilities in social media like demographics.
5. Collaboration across different research methods like surveys, mobile, and social listening can provide a more complete picture.
This document provides 20 examples of how social media research can be used in 20 minutes or less to gain insights. Some examples include measuring brand sentiment over time, comparing brands to category norms, evaluating net promoter scores, tracking new product introductions, and identifying common topics of discussion. The document emphasizes that social media research can provide quick, ongoing insights into brands, products, issues, and competitors.