This paper presents a methodology for designing a high-speed and energy-efficient approximate multiplier, termed the Rounding-based Approximate (ROBA) multiplier, which utilizes rounding techniques on input operands to improve performance in digital signal processing applications. The proposed architecture integrates a conventional ROBA multiplier with a Kogge-Stone parallel prefix adder, showing superior performance compared to both approximate and exact multipliers in terms of speed, power consumption, and overall efficiency. The effectiveness of the ROBA multiplier is evaluated within the context of various electronic applications, particularly in image and voice processing applications.