The document outlines a 5-phase process for creating a lasting marketing strategy: 1. Determine goals that will drive the strategy 2. Outline the sales funnel and revise if needed 3. Map out the sales process and estimate conversion percentages 4. Create a web representation of the sales process 5. List tasks and distribute them to the team to take action It emphasizes starting with goals and a strategic sales funnel before taking tactical action, and being willing to change the strategy based on results.

1. Creating A
Lasting
Marketing
Process
By Juho Tunkelo

2. Also Called...
Marketing Automation
Or ‘Passive Income’

3. Patience!

4. Strategy First...
Then Tactics.

5. Five Major Phases
Before Action
1. Determine Goals That Drive Everything
2. Outline Sales Funnel And Revise If Needed
3. Outline Or Flowchart The Sales Process
4. Turn That Process Into A Web Representation
5. List Sets Of Tasks And Distribute To Team

6. 1. Goals
Reverse-Engineer It:
Money (How Much Revenue Desired)
Sales (How Many Transactions To Get There)
Opt-Ins (How Many People To Reach That)
Traffic (How Many People Coming In)

7. 2. Sales Funnel
Determine How Much
Sales Of Each Product
To Reach The Total
Goal
In High Value Add
Services The Sales
Funnel Is Traditionally
Top-Heavy... Inverted
Even

8. 3. Sales Process
Map Out The Process
By Which The Funnel
Produces The
Required Outcomes
Estimate Conversion
Percentages, Decision
Points Using Industry
Averages

9. 4. Real World
Representation

10. 5. Tasks!
Take Page Flows And List All Necessary Pages
And Page Types Needing To Be Created
Start Creating The Content Required For Each
Page - Articles, Videos, Downloadables...
Start Outlining ‘The Glue’ - The Emails And
Other Central Messaging!

11. THEN...
Spring To Action!

12. Knowing You
Can Win!

13. Don’t
Forget
Though...

14. You Cannot Make
Any Sales Until You
Have Offers Online!

15. Ideally - It All Starts
With An Offer
At Least Make Sure You Know Your Offers As
You Spring To Action... So You Know Where It’s
All Leading Up To!
Make Sure The Close Is As Strong As Possible -
And The Order Confirmation Page Hits All The
Right Notes - It All Happens At This Point.

16. Just Remember...
Act Strategic &
Be Willing To
Change Strategy!