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A graph-based action network
framework to identify prestigious
   members through member's
        prestige evolution
   Dongyuan Lu ,Qiudan Li ,Stephen
            Shaoyi Liao
          報告者 陳柏宇
研究介紹

研究目的   人們常常會從有聲望的會員中得到有用的訊息,而公司在找尋
       這樣的人,增加他們的網路口碑。而這個研究主要提出一個方
       法。找出潛在有聲望的會員。
資料來源   Flickr API: 50173 相片,3875擁有者,0.25million加入最愛記錄
研究設計   提出三種方法,找出現在活躍的使用者;以及四個因素:同質
       性、愛屋及烏、喜好不變、時間遠近,調整使用者行為網路的
       連結權重,並預測使用者未來的活躍值。
主要發現   1.互相將照片加入最愛的人是會更傾向將彼此的照片加入最愛
       2.使用者的同意行為遵守愛屋及烏規則
       3.使用者間過去的互動記錄影響現在的評分
       4.現在的加入最愛行為比以前的行為更具代表性
最後結論   提出四個指標預測使用者將照片加到最愛的行為,並且根據這
       個指標以一套有效的框架能夠加上預測使用者未來的互動,進
       而求出潛在的活躍會員。
Overview
Step1
• 根據使用者的互動建立十個不同時間的行
  動網路圖(G -G ),並且將這十個再合成一個
          1   10


  圖(G )
   1-10
Step2
• 對行動網路圖G10,用三種方法分析資料,
  找出現有資料中的活躍會員是否與其他一
  般使用者有明顯的區別
Step 2-1
• Degree distribution
  – If a large number of members are with low degree
    and only a few members are with high degree, we
    can verify the existence of highly interconnected
    “central” members, but also indicate the
    preference behaviour of “new-arrival” members.
Step 2-2
• Out degree and indegree correlation
  – If the correlation is weak and the outdegree is
    higher than indegree for most members, it
    suggests the communication behaviour of “non-
    central” members turns out to favor members
    highly interconnected.
Step 2-3
• Mixing pattern
  – measure the probability of a member with degree
    k preferring to connect to a member with degree
     out




    k.
     in




  – a positive value of assortativity coefficient further
    confirm the communication behaviour of “non-
    central” members and also confirm the existence
    of “central-like” prestigious members.
Step3
• 預測未來活躍會員的指標
• Homophily
  – members with similar interests are more likely to
    appreciate each other's photos in future.
• The Triadic interaction rules
  – “the favourites of my favored people are also my
    favourites.
Homophily
The Triadic interaction rules
Step3-2
• The continuous nature of interests
  – One would probably favor the same members
    over a short period
• Racency Nature
  – Since members‘ activities evolve over time, it is
    quite likely the more recent favor action
    constitutes a heavier indicator for prediction
The continuous nature of interests
Step4
• 計算聲望
• Volume
  – the number of photos of a member chosen as
    favourites.
• Coverage
  – not only reflected by the number of fans of a
    member, but also takes into consideration the initial
    influential degree of these fans.
• Timeliness
  – Time sensitive favor actions a member receives.
Step4-2




 Favor volume




 Favor coverage
聲望計算
Step5
• 預測未來的聲望
• Extend common neighbor
• Varience of KZ Algorithm
Conclusion
• we propose a way to address the problem of
  predicting evolution of prestigious members
  using quality indicator Flickr groups as a
  testbed.
• we present four indicator features for
  predicting favor action intentions of members.

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A graph based action network framework to identify prestigious members through

  • 1. A graph-based action network framework to identify prestigious members through member's prestige evolution Dongyuan Lu ,Qiudan Li ,Stephen Shaoyi Liao 報告者 陳柏宇
  • 2. 研究介紹 研究目的 人們常常會從有聲望的會員中得到有用的訊息,而公司在找尋 這樣的人,增加他們的網路口碑。而這個研究主要提出一個方 法。找出潛在有聲望的會員。 資料來源 Flickr API: 50173 相片,3875擁有者,0.25million加入最愛記錄 研究設計 提出三種方法,找出現在活躍的使用者;以及四個因素:同質 性、愛屋及烏、喜好不變、時間遠近,調整使用者行為網路的 連結權重,並預測使用者未來的活躍值。 主要發現 1.互相將照片加入最愛的人是會更傾向將彼此的照片加入最愛 2.使用者的同意行為遵守愛屋及烏規則 3.使用者間過去的互動記錄影響現在的評分 4.現在的加入最愛行為比以前的行為更具代表性 最後結論 提出四個指標預測使用者將照片加到最愛的行為,並且根據這 個指標以一套有效的框架能夠加上預測使用者未來的互動,進 而求出潛在的活躍會員。
  • 4. Step1 • 根據使用者的互動建立十個不同時間的行 動網路圖(G -G ),並且將這十個再合成一個 1 10 圖(G ) 1-10
  • 5.
  • 6. Step2 • 對行動網路圖G10,用三種方法分析資料, 找出現有資料中的活躍會員是否與其他一 般使用者有明顯的區別
  • 7. Step 2-1 • Degree distribution – If a large number of members are with low degree and only a few members are with high degree, we can verify the existence of highly interconnected “central” members, but also indicate the preference behaviour of “new-arrival” members.
  • 8. Step 2-2 • Out degree and indegree correlation – If the correlation is weak and the outdegree is higher than indegree for most members, it suggests the communication behaviour of “non- central” members turns out to favor members highly interconnected.
  • 9. Step 2-3 • Mixing pattern – measure the probability of a member with degree k preferring to connect to a member with degree out k. in – a positive value of assortativity coefficient further confirm the communication behaviour of “non- central” members and also confirm the existence of “central-like” prestigious members.
  • 10.
  • 11. Step3 • 預測未來活躍會員的指標 • Homophily – members with similar interests are more likely to appreciate each other's photos in future. • The Triadic interaction rules – “the favourites of my favored people are also my favourites.
  • 14. Step3-2 • The continuous nature of interests – One would probably favor the same members over a short period • Racency Nature – Since members‘ activities evolve over time, it is quite likely the more recent favor action constitutes a heavier indicator for prediction
  • 15. The continuous nature of interests
  • 16. Step4 • 計算聲望 • Volume – the number of photos of a member chosen as favourites. • Coverage – not only reflected by the number of fans of a member, but also takes into consideration the initial influential degree of these fans. • Timeliness – Time sensitive favor actions a member receives.
  • 17. Step4-2 Favor volume Favor coverage
  • 19. Step5 • 預測未來的聲望 • Extend common neighbor • Varience of KZ Algorithm
  • 20.
  • 21.
  • 22. Conclusion • we propose a way to address the problem of predicting evolution of prestigious members using quality indicator Flickr groups as a testbed. • we present four indicator features for predicting favor action intentions of members.