A Global Look at Leadership in Public Relations: Minding the Gaps, Creating the Future
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The Plank Center, and sponsors Heyman Associates and IBM, conducted the largest study of leadership in public relations. Nearly 4,500 practitioners in 23 countries completed an online survey in nine languages. The Global Leadership study explores key issues in the profession, how PR leaders manage them and how we can improve the preparation of communication leaders for an uncertain and complex future. A Global Look at Leadership in Public Relations: Minding the Gaps, Creating the Future by Bruce K. Berger, Ph.D., was presented at the PRSA College of Fellows dinner in Washington, D.C. on October 11, 2014. The infographics represent a creative way to showcase the data from the Global Leadership study. Discover additional research at http://plankcenter.ua.edu/resources/research/.
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Millennials, Diversity & Inclusion in the PR IndustryPlank Center for Leadership in Public Relations
There is much discussion in the PR and communication industry about the role and impact of the millennial generation on the workforce and workplace culture. Research shows that millennial communication professionals (MCPs) are the most diverse and socially and politically engaged generation to date, and that they expect organizations to be diverse and inclusive. However, there is a gap between desires and expectations, and how to actually achieve these conditions. This slideshow was featured in a webinar, hosted by The Plank Center for Leadership in Public Relations. The webinar focused on research about the experiences of MCPs, and specifically addressed the following:
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- How do minority MCPs manage cultural perceptions – their own and those of others about them? What can this teach us about unconscious bias, stereotyping and how to avoid pigeon-holing of minority MCPs?
- What can be done, on the individual level and the organizational level, to actualize workplace cultures that are open, diverse, supportive and inclusive? How can MCPs work with other generations towards this goal?
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Dr. Bruce Berger, Professor Emeritus of Advertising & Public Relations, University of Alabama
Aerial Ellis, Instructor of Public Relations, Lipscomb University
Dr. Juan Meng, Associate Professor of Public Relations, University of Georgia
Sarah Elise Vasquez, Brand Intern at Edelman (Los Angeles)
Moderated by: Leah Seay, Assistant Manager, Public Policy Communications, General Motors30 Days of Betsy Plank
It’s no secret that the late Betsy Plank was, and is, a public relations legend. As a longtime professional and advocate for PR education, her impact on the industry still resonates today. At The Plank Center for Leadership in Public Relations, we continue to channel Betsy’s spirit and passion as we develop and recognize current and future leaders, mentors and role models in the public relations industry.
As an added bonus to the Center's annual Betsy Plank Day, which occurs the first Thursday of April, we presented the first‐ever installment of the 30 Days of Betsy in 2016 to continue celebrating Betsy’s life and legacy throughout the entire month of April.
Thirty Days of Betsy Plank provided daily doses of advice, insight and inspiration from the First Lady of Public Relations herself by pairing fun facts about Betsy’s life and career with some of her most famous quotes and pieces of advice.
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When you think of the pioneers of the public relations profession who comes to mind? The Plank Center for Leadership in Public Relations hosted a free webinar on Thursday, May 4, 2017, titled “Hidden Figures in PR: Putting a Long-Overdue Spotlight on African-American PR Pioneers."
Our textbooks taught us the pioneers of our profession—Ivy Lee and Edward Bernays—but this webinar shined a light on those the textbooks missed. Students, educators and practitioners will discover the “Hidden Figures in PR.”
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Things I Wish I'd Known Before Entering the WorkforcePlank Center for Leadership in Public Relations
Public relations students, are you eager to graduate and begin your career? The Plank Center for Leadership in Public Relations wants to position you for even greater success. The presentation titled, "Things I Wish I'd Known Before Entering the Workforce," was part of the Center's webinar series. The webinar featured industry professionals discussing their own experiences and what they wish they’d known when beginning their first job.
Watch the webinar on-demand: http://plankcenter.ua.edu/resources/webinars/
Promoting Diversity & Inclusion Excellence
How can you or your PRSSA chapter help support a stronger public relations profession? As future public relations leaders, you “set the tone for diversity and inclusion.” It’s up to you and your members to be “involved, accountable, and focused on creating an inclusive culture.”
The Plank Center for Leadership in Public Relations is co-hosting a webinar with PRSSA titled, “Promoting Diversity & Inclusion Excellence.” Diversity and inclusion is an important topic across many industries, especially public relations.
From examining previous research to understanding how top organizations are moving the D&I dial, this webinar will equip you and your chapter with key takeaways that can be implemented today to serve tomorrow’s public relations leaders.
The webinar featured experts who discussed their diversity and inclusion research, observations, and experience. The experts were:
- Keith Burton, principal, Grayson Emmett Partners
- Andrew Cook, VP of Advocacy, PRSSA 2016-2017
- Pat Ford, worldwide vice chair, chief client officer, Burson-Marsteller
- Dr. Nilanjana Bardhan, professor, Southern Illinois University at Carbondale
Getting a Job in Public Relations
Are you ready to get a job in public relations? Are you hungry to learn how to set yourself apart from the thousands of applicants? We hosted a webinar on “Getting a Job in Public Relations” that examined the characteristics and traits in demand for public relations positions, offered helpful tips on how to stand out from the competition in your job search and provided insight on how managers attract, retain and develop top performers.
The webinar featured experts who discussed their observations on the hiring process within public relations agencies and corporations. The experts were:
Keith Burton, principal, Grayson Emmett Partners
Rick Looser, president and COO, The Cirlot Agency
Virginia Noriega, associate, Heyman Associates
Kevin Saghy, manager of communications, Chicago Cubs
Profiles of Emerging Leaders
PRofiles of Success: Stories of Emerging Leaders in Public Relations is an online book profiling 20 emerging leaders in public relations. The book was sponsored by Heyman Associates, Inc., and produced by graduate students in the advertising and public relations department at The University of Alabama.
In Memoriam: Betsy Plank, APR, Fellow PRSA
Betsy Plank (1924-2010) is often referred to as the "First Lady of Public Relations". She is an inspiration and continues to be recognized as an honored leader, mentor and matriarch of the Public Relations Society of America (PRSA) and the public relations profession. In this memoriam, you will understand the impact Betsy had on the public relations industry and see a glimpse into her life and legacy. Also, PRSA encouraged readers to share their favorite memories about Betsy. It's no doubt her friends and colleagues have the utmost respect for Betsy.
Art of Mentoring
Celebrating the importance of mentoring by honoring industry trailblazers at the fifth annual “Milestones in Mentoring” Gala. Congratulations to our honorees:
Legacy: Patrick Ford, worldwide vice chair, chief client officer, chairman, Burson-Marsteller
Executive: Aylwin Lewis, CEO, Potbelly Sandwich Shop
Corporate: Wendi Strong, executive vice president, enterprise affairs, USAA
Agency: Andy Polansky, chief executive officer, Weber Shandwick
Educator: Dr. Lynne Sallot, professor, Grady College of Journalism and Mass Communication, University of Georgia
Young Professional: Jose Rivera, lecturer, California State University, San Bernardino
Betsy Plank's 90 Facts
The Plank Center for Leadership in Public Relations honors the late public relations legend Betsy Plank by hosting a national celebration on her birthday, April 3, 2014. To celebrate Betsy turning 90, we are sharing 90 fascinating facts about her life in this booklet. Betsy Plank, commonly referred to as the first lady of public relations, was a pioneer for public relations education. She served as the first female president of the Public Relations Society of America (PRSA) in 1973. Her legacy lives on through the Plank Center's research and work in advancing the professions and public relations education.
Betsy Plank's 10 Professional Commandments
Betsy Plank, commonly referred to as the first lady of public relations, was a pioneer for public relations education. She served as the first female president of the Public Relations Society of America in 1973. Her legacy lives on through the Plank Center's research and work in advancing the profession and public relations education. This piece is from Betsy's archives.
Betsy Plank's Lessons Learned
Betsy Plank's career spanned more than 60 years in the public relations industry. This infographic shows the lessons she learned if she was to do it all over again. Plank, commonly referred to as the first lady of public relations, was a pioneer for public relations education. She served as the first female president of the Public Relations Society of America in 1973. Her legacy lives on through the Plank Center's research and work in advancing the profession and public relations education. This piece is from Betsy's archives, which are housed at the Plank Center for Leadership in Public Relations.
Living Legends Leadership Quotes
The PRSSA National Conference was held in Washington, D.C. on October 10-14, 2014. The Plank Center for Leadership in Public Relations sponsored the Living Legends Keynote Address on October 12 featuring Maril MacDonald, chief executive officer and founder of Gagen MacDonald, and Thomas Hoog, vice chairman of Hill+Knowlton Strategies. The panel was moderated by Brian Price, assistant account executive with Edelman.
The slides were presented while the attendees entered the room and throughout the panel discussion. The slides showcase quotes from public relations leadership. Here's a link to the leaders: http://plankcenter.ua.edu/resources/leaders/legacies-from-legends-in-pr/.
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Dr. Bruce Berger, who served as chief investigator for a team of 28 researchers, carried out the largest-ever global study of leadership in communication management.
Dr. Berger presented the results at the 2013 PRSA International Conference. The study revealed digital, gender, generational and skill shifts. More from Plank Center for Leadership in Public Relations (20)
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Landing a PR Job After School: What Employers are Looking For and What You C...
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