9. Asking is easy. The hard part is knowing what to do with the answer.
When you ask people for their thoughts and feelings:
How do you choose who to listen to and who to ignore?
How do you resolve conflicting and contradictory responses?
How do you even know if the people you are asking are telling you the truth?
How do you use the answers to make good decisions rather than bad?
10.
11.
12. It’s only natural to ask people what they think.
It is not possible to create, build, launch or do something of value without asking
your customers for their opinion.
Then what is the problem?
we get confusing feedback, mixed messages, and unreliable responses,
and then we’re confronted with the challenge of working out what to do next.
