2. While every attempt has been
made to provide information that
is both accurate and effective, the
author does not assume any
responsibility for the accuracy or
use/misuse of this information.
3. Table of Contents
1: Which describes you?
2: Who can you Trust?
3: Who will be your Mentor?
4. 1: Which describes you?
Marketing or Selling?
Do you understand the difference?
If you are selling on line then you are destined
for failure.
Sellers may make small gains in the short term
but marketers make large gains in the long term.
Let me explain:
Most people start out on line without having any
idea about setting up & running a business.
Sellers tend to try & use that to their own
advantage, selling worthless products at inflated
priced.
Most believe it will be easy, set up a website &
the money will magically roll in.
5. If you haven't found out it won't happen yet, you
haven't tried it.
You can't just try to sell directly to anyone or
everyone, people are sceptical and you need to
gain trust first.
You have heard so many horror stories of the
1000's of people who have tried and failed
before you.
Why??
They naively thought it would be easy to do,
without any sort of business plan or real
direction
I could be talking about any number of people
from the thousands who have done exactly the
same.
They searched on line for money making ideas &
got caught up in the hype.
6. Listened to false claims of how much other
people were earning and fell for it.
They were 'sold to’.
Instead of trying to learn Marketing and study
successful people you go on spending,
Trying to buy the 'next best thing' believing this
product will be the one that changes your life
forever.
If you allow the cycle to continue it may well do,
bankruptcy is certainly life changing
You may be thinking, what does he know.
I've been there & done it's not something I'm
proud of.
How can you stop yourself falling into the same
trap?
Educate yourself, 'Learn to Earn'.
7. Marketers (Give value)
Good Marketers will want to give you great
products, free of charge.
You must be thinking I talk nonsense, How can
they give things away & make any money?
Remember what I said? Marketers make large
gains in the long term.
You need to learn fast, not by spending all your
money on worthless products but learning from
people who give you value.
Why would they want to help you?
Let me ask you one question?
If someone helped you to get started, sharing
their knowledge and giving you useful products
all free of charge.
Would you like & trust that person more than
others??
8. Sure you would, wouldn't we all??
In time, marketers will recommend products for
you to buy from them. Usually their own
products or training programmes that will be
useful to you (Nothing in life is completely free).
They know full well that once they have 'helped
you' they will are much more likely to have
gained your trust & respect.
People buy from those they trust, it's human
nature.
If you are perceived to give good value for
money & try to help others, you are most likely
to gain repeat customers.
Hope you can see the difference?
If you want success & wealth, You MUST give
value first.
9. 2: Who can you Trust?
It's a big scary place on the internet & can feel
very lonely at times.
You begin with so much excitement &
enthusiasm, can't wait to see the money start
rolling into your bank account.
You have spent time & money to set up a
website, created some great offers & started
advertising.
What could possibly go wrong?
So many others are making lots of money so
why shouldn't you.
If only it was that simple!!
Chances are you won't make a penny.
You may win the odd battle but you will never
10. win the war, especially if you are trying to fight
on your own.
What I mean is, you may make a few sales but
will find it very difficult to build any sort of
business.
Marketing on the internet is like a battle zone &
you will need to fight to succeed.
You need to find the right help & support
available to you.
You NEED a Mentor.
It's not for me to say who that should be.
It's a personal choice, spend time studying
successful people until you discover which of
them you relate to the most.
(Don’t forget, I said study successful people. I
didn't say buy their products.)
11. Don't worry if that doesn't make sense now, trust
me & everything will become clear.
Search out groups that you have an interest in,
study those who are tutoring & mentoring.
These are the type of people you want to learn
from & need if you are to succeed.
I have a great mentor, 'Andrew Stark' he’s
gradually built a solid Internet business in his
spare time.
We both started on line around the same time
back in 2005, I bought all the expensive non
value products that soon left me broke & not
knowing what to do, It wasn’t long before I gave
up.
During that time Andrew learnt the basics of
Internet Marketing and running his own
business.
12. One major difference at that time was, he was
determined to succeed & continued learning to
gain the knowledge he has today.
There's No false claims or hype, Andrew gives
good 'honest help & advice' He will not only tell
you what to do, he takes the time & trouble to
show you.
He was also kind enough to set up the technical
things for me that I'm not good at.
I relate to Andrew very well because I realise &
appreciate how difficult Internet Marketing can
be, how determined he’s been to achieve his
success.
I will recommend him every time.
Not just because he will definitely achieve great
on line success for himself, I know he cares about
people and wants to help others achieve their
own ambitions & goals.
14. 3: Who will be your Mentor?
Previously I explained the importance of not
trying to do everything yourself & the need for a
mentor.
It's essential you can relate to them & have trust.
Why?
Quite simply, it may be the biggest financial
decision of your life.
If you can’t afford to hire them, you definitely
can’t afford not to.
You need to feel they genuinely care & have your
best interests at heart.
It will make working together much easier.
15. They are the expert, sometimes it just takes trust.
Would it help most people to have a Mentor
with massive success?
Probably Not!!
You need people that you can relate to, & they
understand the level you are at now.
I work with Andrew Stark because he already
knows what I will need to do.
Do thorough research before deciding on your
next mentor.
Don’t wait 6 months to discover you have been
conned.
It could be the difference between success &
failure.
16. Avoid 'Chinese Whispers'
Don't try and do it alone because you think it
will save money, you need to follow the formula.
You may think of asking others that invested in a
mentor, please don’t, it’s false economy.
If the information gets told slightly different from
one person to the next, what happens?
Chinese Whisper’s, You fail because the
information given was wrong.
It's a major step forward once you find the right
person.
The 'Fun' can really begin.
Regards
Mike Robertson