This is a systemic or complex analysis of laundry in general and washing machines in particular. This is how we are approaching advanced design studios at Tec de Monterrey in Queretaro, Mexico.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.
Excerpts from the book: Heller, S., Talarico, L. (2009). Design School Confidential: Extraordinary Class Projects From the International Design Schools. United States: Rockport Publishers.
Brecht, B. (1978). Brecht on Theatre: The Development of an Aesthetic. United Kingdom: Hill and Wang.
Epic Theatre
Alienation Effect
The Instructive Theatre
Theatre and Knowledge
Experimental Theatre
Rational and Emotional
Elements of Illusion
Simulation (or Computation) and its DiscontentsR. Sosa
20+ key ideas from Sherry Turkle's 2009 book. Highly recommended.
Funny how Slideshare forces people to pick one category for a presentation. This is as much about design as it is about education, technology, etc.
Van aquí fragmentos de este libro escrito por el gran Adolfo Sánchez Vázquez y publicado en 1965 con algunas ideas que con los años se han hecho cada vez MÁS relevantes e importantes para entender el diseño. Queda mucho por hacer para conectar estas ideas y desarrollarlas, mucho ha pasado en estos 80 años.
Key excerpts from the book “Māori Philosophy, Indigenous Thinking from Aotearoa” by Georgina Tuari Stewart, 2021. Chapter 5 is succinct but highly recommended
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
7. 18 main steps
1) Select and buy new clothes (frequency, type)
2) Increase or replace your wardrobe
3) Designate a storage space (constraints, order)
4) Most items, most of the time remain stored
5) Garment selection is highly circumstancial
6) After wearing, decision-making to be cleaned or reuse (smell beats stains)
7) Dirty clothes are temporarily 'stored' in basket and they get dirtier
8) At designated or available times, groups of clothes are washed in cycles (sorting)
9) Decision-making on type of cleaning: washer, by hand or drycleaning
10) Clean water is added to all soiled garments, cleaning agents are added (detergent, bleach)
11) All water is soiled, and all garments share the dirt (different sources & degrees)
12) Cleaning depends on: catalytic reaction (enzyme), friction and rinsing
13) Output: tangled garments, bottlenecks in the process
14) After cycle, decision-making to repeat cycle
15) Machine remains idle most of the time
16) Water and energy consumption is huge and concentrates at peak times
17) Lack of feedback in the washing cycle: “black box” process
18) Limited control of drying process, decision-making for ironing/folding/storing
Dr. Ricardo Sosa (rdsosam@itesm.mx)
8. 18 issues & conundrums
1) Smell is an important criterion in decision-making -perhaps more than stains
2) Sensorial perception of 'efficient cleaning' (noise, speed)
3) Lots and lots of water wasted unnecessarily
4) Idle machine takes lots of valuable space
5) Water reuse is not supported in the cycle
6) No feedback or guarantee of cleaningness
7) Key prejudices and assumptions, some untrue
8) Bottlenecks: water filling, clothesline, dirty/clean storage
9) Main water pollution is the cleaning agent (detergent)
10) Shape is highly converged
11) Socio-economic target niches are rather blurry in washing machine design
12) Key differences between housewifes-working women (time)
13) Washing is a parallel process and preferred over other chores
14) Clothes damages may indicate good level of washing (trade-off)
15) Experience and elder teachings are crucial
16) Power relations (maids-owner) and emotional relations (mom-family)
17) Cultural judgements based on the type of clothing
18) “One machine cleans all” clothes
Dr. Ricardo Sosa (rdsosam@itesm.mx)
9. Negative feedback cycles
“Mabe does top-loading washers because
people buy top-loading washers because
Mabe does top-loading washers because...”
Dr. Ricardo Sosa (rdsosam@itesm.mx)
10. Bifurcation
Clean water is used to do laundry.
End result is (lots and lots) of wasted, dirty
water and (more or less) clean clothes.
Soap is the main pollutant of water.
Dr. Ricardo Sosa (rdsosam@itesm.mx)
11. Fuzzy feedback
Washing machines are “black boxes”: people
add water + soap + clothes and expect to get
clean clothes, without any real control or
feedback of the process
Dr. Ricardo Sosa (rdsosam@itesm.mx)
12. Scale
Most of the time, washing machines are idle.
They take up valuable space at home, yet they
are used less than 5% of the time (consuming
in peak times water and electricity)
Dr. Ricardo Sosa (rdsosam@itesm.mx)
13. Entropy
Laundry is an entire cycle of order-disorder:
clothes are (more or less) classified in the closet,
then gradually piled up in basket, then all mixed
in laundry, then re-classified after drying.
Dr. Ricardo Sosa (rdsosam@itesm.mx)
14. ?
Information
Almost all dirt & stains are treated equal:
there is no control over origin of stains,
source of dirt, levels of smell. After a
threshold, it's all the same.
Dr. Ricardo Sosa (rdsosam@itesm.mx)
15. !
Emergence
A load of laundry is unpredictable: never
the same combination of fabrics, dirt, etc.
Often times, unexpected results
Dr. Ricardo Sosa (rdsosam@itesm.mx)
16. System
The washing machine is the front-end of the
entire plumbing system at home
Dr. Ricardo Sosa (rdsosam@itesm.mx)
17. Holography
Detergent is laundry
Dirty clothes is laundry
Clothesline is laundry
Dr. Ricardo Sosa (rdsosam@itesm.mx)
18. Auto-poiesis
Personal need of washing clothes is created by social
pressure created by the sum of personal needs.
Interaction: society-individual-washing machine
Dr. Ricardo Sosa (rdsosam@itesm.mx)
19. Auto-poiesis
Washing machine is used to clean clothes after they
get dirty. Could washing be done right before
wearing a garment? Or while? Could washing (or
dirtying) be prevented altogether?
Dr. Ricardo Sosa (rdsosam@itesm.mx)
20. Dr. Ricardo Sosa (rdsosam@itesm.mx)
http://www.wowowow.com/politics/rush-limbaugh-vatican-vacuum-cleaner-not-washing-machine-
most-liberating-women-233262
21. Dr. Ricardo Sosa (rdsosam@itesm.mx)
http://www.gizmohighway.com/history/washer.htm