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Yield Management
The History ,[object Object],[object Object],[object Object],[object Object]
The Definition ,[object Object],[object Object],[object Object]
Increase  Occupancy Rate Increase ADR Yield Management  ‘s objective is to Maximize revenue Objectives Meaning at the same time REVPAR
Many different combinations of Occupancy Rate and Average Daily Rate generate the identical revenue :  (100 rooms hotel)
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
New technologies serving decision makers
[object Object],[object Object],Situation Analysis Hotel Industry
[object Object],[object Object],Objectives Hotel Industry
[object Object],[object Object],[object Object],Action Plan Hotel Industry
[object Object],[object Object],[object Object],[object Object],Documents Hotel Industry

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Yield Management Presentation 2007