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Presentation on stakeholder relations PR with two cases: NBC and alcohol advertising ban effort and Towers Perrin and Workforce 2000
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This document provides an introduction and overview of public relations. It defines key concepts like publics, relations, and what constitutes public relations. It outlines the basic functions of PR like media relations, product publicity, corporate communications, and crisis management. It also discusses specialty areas within PR and the origin of the practice. The document aims to concisely explain the essential elements of what public relations entails.
Ldb FlashForward Sancassiani stakeholder engagement
1. The document provides guidance on stakeholder engagement for businesses. It defines stakeholders as individuals or groups that can affect or be affected by a company's activities.
2. Stakeholder engagement involves exchanging information and building understanding between a company and stakeholders. It has evolved from a reactive approach to proactively understanding stakeholder perspectives to inform decision making.
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Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
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Chapter 12Using the Power of Media to Influence Health Policy .docx
Chapter 12
Using the Power of Media to Influence Health Policy and Politics in CEOD
Seismic Shift in Media: One-to-Many and Many-to-ManyBroadcast Model: one-to-many
One Broadcaster sends message out to manyNew Model: many-to-many
Many people create media and distribute it to their networksMass Media:
Radio, television, film, and newspaperInternet:
Websites, Facebook, LinkedInAdvantage: Could broadcast a consistent health message to a wide audience
Disadvantages: Controlled by large corporations, expensive to buy time, not targeted audiences, no allowance for personal creativityAdvantage: All opinions are available
Disadvantage: Credibility can be an issue
Prosumption / Everyone (prosumers) is producing and consuming media.
The Power of Media
mHealth / the practice of healthcare delivery and public health supported by mobile devices. Revolutionizing the way healthcare is delivered in developing countries.
Medic Mobile / A nonprofit company and early innovator in open-source mobile health technology / http://medicmobile.org/
Mobile health / Strengthens the capacity and capabilities of health workers to improve the health of people globally. It is increasingly being harnessed to shape the political and policy landscape globally.
Who Controls the Media?
Traditional Media / 90% owned by major corporations prior to the growth of social media. Today social media often drives traditional media to cover issues that major newsrooms may not deem worthy of their limited space and time
Social Medial / The public
Distributed Campaigns
A bottom-up approach rather than a top-down approach to campaigns that depends upon viral spreading from the grassroots rather than message broadcasting and controlled by staff
Getting on the Public’s Agenda
One of the most important roles that the media plays is getting issues on the agendas of the public and policymakers.
The Internet may be where people go to find out about a health issue, but they often first become aware of the issue through television
ER
Grey’s Anatomy
Documentary Films
Super Size Me
SICKO
Food, Inc.
Media as a Health-Promotion Tool
Public Education / Acquiring important information
Social Marketing / Visual or verbal messaging that can shift the individual’s thinking, attitudes and values
Media Advocacy / The strategic use of media to apply pressure to advance a social or public initiative.
Media Advocacy
Media Advocacy
The strategic use of media to apply pressure to advance a social or public initiative.
A tool for policy change
A way of mobilizing constituencies and stakeholders to support or oppose specific policy changes
Differs from social marketing. "Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society.“
Retrieved from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
A means of political action
Framing
Framing / Defines the boundaries of publ.
Crisis communications class_pr423_sherie_hodds
This document discusses crisis communication management and outlines best practices for organizations to follow. It defines a crisis as a major occurrence with potentially negative outcomes that interrupts normal business. It emphasizes the importance of having a crisis communication plan to minimize damage through dialogue with stakeholders before, during, and after a crisis. The five stages of a crisis are outlined as detection, prevention, containment, recovery, and learning. Public relations plays a key role in building relationships and reputation through regular communication so organizations are prepared to respond effectively if a crisis occurs.
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