CEI’s Values Based Communications Project Our Challenge: Make Good Policy Good Politics Our Question: Just because we’re right, do we have to lose? CEI’s communication work suggests the answer should be a resounding NO! Capitalism creates a massive middle class Produces entrepreneurs and intellectuals Intellectuals criticize (envy) and de-legitimize entrepreneurs Culture grows skeptical of business, support for government intervention grows. Wealth creation suffers, individuals suffer.

1. Corporate Social Responsibility: Dealing With Political Exposure An Avenir Suisse Seminar June 10, 2008 Fred L. Smith, Jr., President Competitive Enterprise Institute www.cei.org

10. The Two World Challenge Nexus Community The General Public The General Public The General Public The General Public Fencepost Neighbors Suppliers Employees Customers Shareholders Business

18. Communication Targets Here’s why you benefit from our products Here’s why society benefits from our product Here’s what happened & what we’re doing about it We’re Sorry! Private World Political World Positive Negative

22. Chemical Manufacturers Assn.

24. American Plastics Council

28. Attitudes Towards Oil Companies and Oil Industry -60 -40 -20 0 20 40 60 80 100 '81 '82 '83 '84 '85 '86 '87 '88 2Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1990 1991 1992 1993 1994 1995 Net Favorability (Percent favorable minus percent unfavorable) Chevron Exxon Mobil Shell Texaco Industry Chevron Exxon Mobil Shell Texaco Industry 1989 Source: Public Opinion Monitor. Survey of adults in Chevron's major U.S. markets. Sample size for current data is 2,400 telephone interviews per year (1,200 per region) "Total" is weighted by total population.

36. CEI FDA AD

55. AT&T