Online Reputation for Law Firms

presented by: Joshua Fruchter, Esq. Principal, eLawMarketing www.elawmarketing.com November 11, 2008 Monitoring and Managing Your Law Firm’s Reputation Online

Warren Buffet “ It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Power Shift Corporate Control Consumer Control Push Interactive Traditional Media Social Media

Radically Transparent – Andy Beal and Dr. Judy Strauss “ Google is not just a search engine. It’s a reputation engine.”

Two Angles to Online Reputation Law Firm Individual Attorneys

Monitoring Online Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs My Yahoo Technorati Media Google Alerts Yahoo Alerts Social Networking Sites Email Notifications Social Bookmarking Sites Tags Feeds

Responding to Negative Online Stories ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online PR – Boost Site Traffic and Search Engine Visibility ,[object Object],[object Object],[object Object],[object Object]

Blogging Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Sites – Risk Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikipedia – Basic Principles ,[object Object],[object Object],[object Object],[object Object]

Wikipedia – Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU FOR ATTENDING www.elawmarketing.com Joshua Fruchter (866) 833-6245 [email_address]

Online Reputation for Law Firms

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