Social Media Success (Tin180 Com)


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Social Media Success (Tin180 Com)

  1. 1. Social Media “Hacks” Stephan Spencer, Founder & President, Netconcepts
  2. 2. “ Hacks” <ul><li>Every social site has its own unique opportunities, quirks and anomalies </li></ul><ul><li>O’Reilly definition: </li></ul><ul><ul><li>tools, tips, and tricks that help users solve problems </li></ul></ul><ul><ul><li>aimed at intermediate-level power users </li></ul></ul>
  3. 3. Wikipedia <ul><li>Build up your street cred (long & virtuous contribution history, user profile page with Barnstar awards) before doing anything at all self-serving. </li></ul><ul><li>A link on a high-profile article is worth gold, as it builds your credibility & visibility with journalists and bloggers. Negotiate with an article’s “owner” to get this. </li></ul><ul><li>Monitor your articles with a tool that emails you (e.g. trackengine, changenotes, urlywarning, changedetect). Don’t just rely on Wikipedia’s “Watch” function </li></ul><ul><li>Flow PageRank internally with Disambiguation pages, Redirects, Categories </li></ul><ul><li>Make friends. They will back you up in AfDs </li></ul><ul><li>Don’t edit anonymously from work. (Have you heard of WikiScanner??) </li></ul>
  4. 4. Wikis <ul><li>Plenty of other wikis out there that are a lot more edit-friendly than Wikipedia </li></ul><ul><ul><li>ShopWiki </li></ul></ul><ul><ul><li>The NewPR Wiki ( </li></ul></ul><ul><ul><li>WordPress Codex ( </li></ul></ul><ul><ul><li>Conference wikis (e.g. Web20Expo) </li></ul></ul><ul><li>Some even pass link juice!  </li></ul>
  5. 5. Digg <ul><li>Strip away all commercial links during the initial Digg swarm </li></ul><ul><li>Friend popular Diggers. Better yet, get a popular Digger to submit your story. </li></ul><ul><ul><li>Consult the Top 100 list of Diggers at </li></ul></ul><ul><li>Time your presence on the Digg front page for daylight hours </li></ul><ul><li>Craft a killer title using this formula from Muhammad Saleem: number + adjective + key phrase </li></ul><ul><ul><li>E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional Hotel Rooms” </li></ul></ul>
  6. 7. StumbleUpon <ul><li>Force your friends to stumble your stuff using the “Send to” function in the StumbleUpon toolbar </li></ul><ul><ul><li>They have to view your URL before they can continue with their random channel surfing </li></ul></ul>
  7. 8. YouTube <ul><li>With most popular YouTube promotions, YouTube gets the links and the original site usually does not. Stack the odds more in your favor by creating a microsite and making the microsite URL your username. </li></ul><ul><ul><li>E.g. “” is BlendTec’s username </li></ul></ul><ul><li>Use as many tags as possible while still being accurate </li></ul><ul><li>Run a contest and recruit popular YouTube users to enter. Their video submission will get pushed out to all their subscribers </li></ul><ul><ul><li>E.g. Intuit’s “Tax Rap” contest </li></ul></ul>
  8. 9. YouTube <ul><li>Be creative but unpolished </li></ul><ul><ul><li>Eepybird’s Bellagio Fountain of Diet Coke + Mentos </li></ul></ul><ul><ul><li>BlendTec’s “Will It Blend?” </li></ul></ul><ul><ul><li>Heroes spoof commercial (“Zeroes”) – an NBC creation </li></ul></ul><ul><ul><li>John Cleese Backup Trauma webisode </li></ul></ul><ul><ul><li>Intuit’s “Tax Rap” content </li></ul></ul><ul><ul><li>SolarDave’s SMX spoof with cut-out figures as the actors </li></ul></ul><ul><ul><li>“ Hat Swap” spoof of “Wife Swap” reality show w/ SEOs </li></ul></ul>
  9. 13. MySpace <ul><li>You need an impressive number of friends. Establish critical mass by friending bands, models (male and female), fiction authors, actors, go-go dancers, DJs, etc. They’ll take anybody! </li></ul><ul><ul><li>Find them using the “Search Profiles for People with Similar Career Interests” as part of MySpace’s Search function. </li></ul></ul><ul><ul><li>Then remove them later on when you no longer need them. </li></ul></ul><ul><li>Long page load time will drive your profile visitors away. Disable HTML in your comments so users can’t fill your page with slow-loading pictures of LOLcats etc. </li></ul>
  10. 15. LinkedIn <ul><li>Add links to your website, blog, and one other URL and select “Other” so you can specify the anchor text. Don’t use the pre-selected categories “My website” etc. </li></ul><ul><li>Add a LION (LinkedIn Open Networker) or two to your network. </li></ul><ul><ul><li>i.e. a “promiscuous sneezer” (in Seth Godin-speak) </li></ul></ul><ul><ul><li>Use the list. e.g. Flip Filipowski </li></ul></ul><ul><li>Add your email address to your “professional headline” so folks 4+ degrees away don’t have to waste an InMail to contact you </li></ul><ul><li>Post a “question” to LinkedIn Answers that serves your own purposes </li></ul><ul><ul><li>e.g. “We’re looking to hire an SEO analyst and are willing to pay whatever it takes to get a top-notch person. What job boards do you recommend?” </li></ul></ul>
  11. 16. Flickr <ul><li>Always use tags – as many as possible while still being accurate. Put multiple word tags in surrounded by quotation marks “” </li></ul><ul><li>Make descriptive titles for your photos </li></ul><ul><li>Create thematic Sets for your photos </li></ul><ul><li>Links on profile, set and collection pages are not nofollowed  </li></ul><ul><li>If the photo is location specific, go into Flickr’s tools and geotag the picture </li></ul><ul><ul><li>Go into the Flickr set tools, and locate the location on the Yahoo! Map, then drag the picture onto the map to pinpoint its location </li></ul></ul><ul><li>Creative Commons license your photo and put how you want the user to credit you in your photo’s description </li></ul>
  12. 17. <ul><li>Get involved with local Meetups and get your member profile page linked from the meetup’s page, which will pass juice to your profile then on to your site </li></ul><ul><li>Actually there are many social sites with profile pages that pass link juice... </li></ul><ul><ul><li> </li></ul></ul>
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  14. 19. Blogs <ul><li>First, get involved via comments and build rapport </li></ul><ul><li>Careful about making the commenter name keyword-rich </li></ul><ul><li>Comment on blogs that “dofollow” comment links </li></ul><ul><ul><li>e.g. Mark Cuban’s, Rimm-Kaufman Group’s </li></ul></ul><ul><li>Submit to blog carnivals. Host one (requires that you have a blog). Start a new one. </li></ul><ul><ul><li> </li></ul></ul>
  15. 20. Blogs <ul><li>Be a contributor to a group blog (e.g., Blog) </li></ul><ul><li>Be a guest blogger on someone else’s blog (e.g. , </li></ul><ul><li>A Tip Jar indicates the blogger is desperate for cash </li></ul>
  16. 21. Twitter <ul><li>Create a microsite dedicated to Twitter </li></ul><ul><ul><li>E.g. </li></ul></ul><ul><li>Circumvent spam filters and inbox clutter using direct messages </li></ul><ul><li>Influence the top influencers in your Twitter network by influencing those in common with you </li></ul><ul><ul><li>Identify the common “friends” with </li></ul></ul><ul><ul><li>Send your request as a direct message </li></ul></ul>
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  19. 24. Thanks! <ul><li>This Powerpoint can be downloaded from </li></ul><ul><li>For three hours of screencasts on link building, email [email_address] </li></ul><ul><li>Questions after the show? Email me at </li></ul>