This document discusses how to allocate scarce resources like capital, talent, and time between a core business and new opportunities. It provides criteria for determining if a new business opportunity meets their standards, such as maintaining and increasing core business profits, producing a better return on investment than the core business, and counteracting core business profit fluctuations. It also outlines estimating costs, revenue, return on investment, and comparing opportunities to the core business and alternatives as a way to determine if an opportunity meets their criteria and then monitoring performance against the plan.