The document discusses several retail display fixtures and promotions. It describes the Ambassador "Invisible" fixture increasing sales by 25% and reducing costs by 20% while improving visibility and accessibility. It also discusses the Hallmark Gift Wrap Re-Stage increasing sales by 33% through a more dynamic presentation and cross-merchandising principles. The Hallmark "Full Face" Counter Card was the first all-stock up counter card fixture that eliminated back-stock in department stores.