1. Enter

2. Leisure Industry Week (LIW)
is the annual event that
attracts 12,886* visitors from
the entire out-of-home leisure
industry. It’s the UK’s only
exhibition with the depth and
breadth to attract thousands
of senior decision-makers
from the public and private
sector and place them in
one inspirational business
environment.
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

3. What is ‘Health & Fitness’?
LIW is the UK’s leading annual trade industry event for the health, fitness and wellness
sector, celebrating its 21st Birthday in September 2009.
The event is designed to embrace The Health & Fitness show’s co-
all key stakeholders in the health location with the wider active leisure
and fitness industry, to provide sector served by Leisure Industry
a showcasing, networking and Week (LIW), provides a unique
educational event that connects opportunity to develop partnerships
people in acting as a driver for change. with both private and public sector
stakeholders.
Health & Fitness works in partnership with a number of
key organisations, including;

4. What happened at the 2008 event?
Live exhibition attracted over 120 commercial suppliers, associations and media partners.
Live demonstrations in the Lucozade Sport Fitness Arena
Inclusive Fitness Zone
FIA/Skills Active VIP Lounge
Education Networking Events “We’ve utilised
our stand to the
• UKSCA Performance • Leaders in Leisure Cocktail maximum and
achieved great
Seminars Reception
success with a
• Major Moves ‘Role of • FIA Drinks reception & good quality and
technology in activity Keynote address mix of serious
visitors, which is
promotion’ • FIA/FitPro Flame Awards great considering
• Wright Foundation Exercise • SPORTA Annual Lunch the economic
Referral Seminars climate.”
Matthew
• FitPro Business Conference
Januszek
Director, Escape

5. Who visits Health & Fitness?
12,886* visitors attended LIW and Sports Development Week in 2008
Private Gyms & Healthclubs
Local Authority Leisure Centres
Sports Clubs
Local Authority Trusts
Schools, Colleges and Universities
Architects, Consultancies, Building Companies
TESTIMONAL
Training/Coaching Companies
County Sports Partnerships “Technogym enjoyed an outstanding
LIW in 2008 with record numbers of
Health/Medical Sector Representatives leads and orders taken. Of special
interest to customers were the new
Infrastructure/Regeneration Project Operators
bikes, Excite Top, FLEXability, Kinesis
Local Authority Management Contractors One and Element+ strength.”
Chas Sharp,
Sporting Governing Body/Agencies
Marketing director, Technogym
Corporate Wellbeing Advisors
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

6. LIW puts you in front of the biggest
audience of buyers…
12,886* visitors attended LIW and Sports Development Week in 2008
They are a decision making audience
62% of all visitors are senior decision makers
You won't find them anywhere else
61% have not visited any other industry event in the last 2 years
When they come, they come to buy
57% of visitors expressed intent to buy products and services at the show
And when they buy, they buy big
23% of visitors with purchasing power have responsibility for expenditure over £250,000
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

7. TESTIMONAL
“I attended in 2008 to network
with a number of existing and
What are Health & Fitness prospective clients. It would
have taken several months to
have conducted the number
visitors looking for? of productive meetings that I
managed over my 2 day visit.
LIW is the most important
health and fitness industry
event in the UK and I look
Strength & CV Equipment Membership Retention/ forward to attending in 2009.”
Marketing Services
E.g. Pulse Fitness, Cybex,
Mark Jones,
Physical Company, Technogym E.g. Creative Fitness Marketing,
Group Health & Fitness
Big Wave Media, Hatrick
Manager,
Vibration Training Equipment Marketing Liverpool City Council
E.g. Power Plate, Vibrogym UK,
Rehab/Physio/Medical
Big Wave
Equipment
Health, Wellness & Fitness Training/Education Providers
E.g. Mobilis Performance
Testing E.g. Lifetime Health & Fitness,
Children’s Fitness Products/
E.g. Cranlea, Human Lab YMCA Fitness Training, Focus
Services
VO2, Idass Fitness, Body Stat, Training, Northern Fitness
Derwent healthcare E.g. Zig Zag, Pulse Fitness, Training
Gymkids, Shokk, Fit for Sport
Fitness/Sport Nutrition Clothing / Promotional
Pilates Equipment Products
E.g. Reflex Nutrition,
Ultralife, Gatorade, Lucozade E.g. Promotions 81, Activate,
E.g. Gravity, Stott Pilates (Pro
Sport, Taut First Editions
Active Health)

8. TESTIMONAL
“As a first time exhibitor, I was
delighted with the show. We
Visitor research findings* generated over 300 qualified
business leads, with the co-
location of fitness, alongside
the wider leisure sector,
88% have purchasing authority 83% have the propensity to providing new opportunities
or advisory influence purchase a product/service from way beyond our expectations.”
an exhibitor seen at the show Martin McKenzie,
75% attended LIW to source over the next 12 months Managing Director
new suppliers Fight Fit
42% have found new suppliers
70% attended LIW to source they wouldn’t have considered using
a specific product/service/ as a direct result of attending LIW
95% attended to keep up to date
technology
with industry trends/developments
34% are considering
61% fulfilled their objectives purchasing products/services
85% attended to see the
to purchase/place order/sign they wouldn’t have considered industry players in one place
contracts at LIW
had they not visited LIW
80% attended to strengthen
70% attended to compare
23% have already purchased existing relationships
products with a view to placing
or placed orders for products/
orders at a later date
88% expressed a strong
services they wouldn’t have
intention to attend LIW next year
placed had they not visited LIW
66% attended to help make
a decision about a product(s)/
84% attended to identify new 85% have expressed that LIW is
services they were thinking of
buying opportunities/markets important to them/their company
* Source: Independent research conducted by Vivid Interface

9. Sample visitors TESTIMONAL
“LIW 2008 was
Leisure Investment
Operations Director
Managing Director another triumph for
Manager
NUFFIELD PROACTIVE
CADBURY HOUSE SHOKK with the
ST HELENS COUNCIL
HEALTH
HOTEL CLUB & SPA launch of five exciting
LEISURE new products. event
Operations Manager
Managing Director
the SHOKK stand
Sports Facilities Manager
ISLE OF WIGHT
PARKWOOD LEISURE
was a constant
UNIVERSITY OF SURREY
COUNCIL
MD buzz of activity and
Spa & Leisure Manager
Pdm
LIBERTY HOTELS UK LTD
inundated with visitors
FUSION SPA &
ASHTON PARK SSP
Multi-Site Fitness who surrounded the
WELLNESS
Performance Analyst
Manager stand all keen to see
CEO
SPORT ENGLAND
IMPRESSIONS FITNESS the new products
ESPORTA
SUITES especially the SHOKK
Pfi
CEO Leisure
National Group Fitness MOTIVATRIX, with one
BORDERS SPORT &
Manager CENTURION HOTELS
LEISURE TRUST purchased off stand
LA FITNESS during the event.”
Chartered Architect
Physio
National Kids Manager FIFE COUNCIL
MANCHESTER CITY FC Kieran Murphy,
VIRGIN ACTIVE
Chief Executive
Project Manager Marketing Director,
Operations and Fitness LEISURE CONNECTIONS
SPORTSCOTLAND Shokk
Manager
Chief Executive
UK Operations Manager
PONDS FORGE
CANNONS GROUP LTD
VIRGIN ACTIVE
Purchasing Manager
INTERNATIONAL SPORT
Contracts Manager
Leisure Facilities Manager SLM LEISURE
Operations Development
SECRCO LEISURE
FOREST SCHOOL
Complex Manager
Manager
Qualifications Manager
Leisure Complex Manager BRADFIELD SPORTS
CULTURE AND SPORT
COMPLEX
ACTIVE IQ
TALACRE BEACH GROUP
GLASGOW

10. Media Partners TESTIMONAL
“We have been in the leisure industry for over 25 years
now and this is the best show we have ever attended in
terms of interest in the company and its total solutions
package. We tripled the number of leads generated
on the stand compared to last year and with the new
products being launched at the show there was a real
buzz about where Pulse is heading as a company.”
Chris Johnson
Managing Director, Pulse

11. More than just a three day show…
Book early and benefit from: TESTIMONAL
“We signed contracts with two
Preferential stand location options major health club chains and
obtained lots of good leads
and great feedback about the
Reduced space costs
stand and our demonstrations.”
Greg Sellar
Reduced contractor rates for stand extras
Managing Director, Gravity
Access to our dedicated PR agency (Promote PR)
Opportunity for inclusion in e-newsletters sent to our entire visitor database
Opportunity for company press releases to be archived on the website
Access to LIW supplier finder and tender service
Access to a professional studio, for the production of streamed video, for hosting on
LIW TV (www.liw.tv) and in your own communications (fee applies)

12. Benefits of Exhibiting…
Highly targeted:
Exhibitions are Exhibitions combine
one of the most the mass-reach
• Flexible
Flexible
effective mediums of advertising, the
• A two-way
A two-way
for establishing and targeting of direct mail,
communication
communication
maintaining customer the persuasive power process
process
relations. In an of face-to-face selling,
The buyer comes
• The buyer comes to
increasingly digital age, and the networking to you
you
they are the only media benefits of the Internet, Neutral sales
• Neutral sales
where buyer, seller to create a unique environment
environment
and product physically environment in which a A three-dimensional
• A three-dimensional
come together – which wide range of sales and media
media market
in today’s climate, is marketing objectives Fast
penetration
a potent force for any can be pursued, either • Fast market
penetration marketing
business. singly, or side by side. Permission
In this current climate, the importance of building
relationships and being quot;visiblequot; has never been more pertinent!

13. Contact details & booking information
To request a
Stand costs
floorplan, book a
stand or sponsorship
Space Only ...........£339 per m2
Shell Scheme .......£369 per m2
opportunity please
(carpet, walling, ceiling grid and nameboard included)
contact :
Jonathan Monks
+44 (0)20 7955 3972
Jonathan.Monks@ubm.com
Tom Hammond
+44 (0)20 7955 3990
Tom.Hammond@ubm.com