Licensed Business Show @ Liw

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LIW Licensed Business Show Exhibition

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Licensed Business Show @ Liw

  1. 2. <ul><li>Leisure Industry Week (LIW) is the annual event that attracts over 13,000* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment. </li></ul><ul><li>LIW puts you in front of the biggest audience of buyers… </li></ul><ul><li>… over 13,000* visitors attended LIW in 2008 </li></ul><ul><li>They’re a decision-making audience… </li></ul><ul><li>… 62% of all visitors are senior decision makers </li></ul><ul><li>When they come, they come to buy… </li></ul><ul><li>… 57% of visitors expressed intent to source products & services at the show </li></ul><ul><li>And when they buy, they buy big… </li></ul><ul><li>… 23% of visitors with purchasing power have responsibility for expenditure over £250,000 </li></ul><ul><li>* Organisers Statement pending ABC Audit </li></ul>
  2. 3. Visitor research findings… <ul><li>88% have purchasing or advisory influence </li></ul><ul><li>75% attended LIW to source new suppliers </li></ul><ul><li>70% attended LIW to source a specific product/service/technology </li></ul><ul><li>61% fulfilled their objectives to purchase/place order/sign contracts at LIW </li></ul><ul><li>70% attended to compare products with a view to placing orders at a later date </li></ul><ul><li>66% attended to help make a decision about a product(s)/services they were thinking of buying </li></ul><ul><li>83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months </li></ul><ul><li>42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW </li></ul><ul><li>34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW </li></ul><ul><li>23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW </li></ul><ul><li>84% attended to identify new opportunities/markets </li></ul><ul><li>95% attended to keep up to date with industry trends/developments </li></ul><ul><li>85% attended to see the industry players in one place </li></ul><ul><li>80% attended to strengthen existing relationships </li></ul><ul><li>88% expressed a strong intention to attend LIW next year </li></ul><ul><li>61% have not visited any other industry event in the last 2 years </li></ul><ul><li>85% have expressed that LIW is important to them/their company </li></ul><ul><li>Source: Independent research conducted by Vivid Interface </li></ul>
  3. 4. Licensed Business Show <ul><li>The Publican’s Licensed Business Show (formally NLBS) is now well established as the annual event for the whole licensed trade. It’s the UK’s only exhibition with the depth and breadth to attract senior decision makers and place them in one inspirational business environment. The show where operators find the best products & services in action alongside comprehensive conference and seminar programmes dedicated to their business. It’s the marketing medium that continues to put leading suppliers face-to-face with serious buyers regardless of market conditions! </li></ul>&quot;We return each year because of the success we achieve, and 2008 proved to be as good as ever. Efficient organisation, appropriate audience market and stylish exhibition lay-out provided TPS with the support to exhibit our flooring service to both the licensed trade and leisure industry.&quot; Ralph Tustin, Director, TPS Ltd
  4. 5. Who attends? <ul><li>The 2008 event delivered over 4,000* licensed venue operators. These are industry professionals from the most senior ranks of pubco management, independent operators and licensed leisure venues. </li></ul><ul><li>What types of licensed trade operators attended in 2008? </li></ul><ul><ul><li>36% Owner / Proprietor </li></ul></ul><ul><ul><li>21% Director </li></ul></ul><ul><ul><li>12% Venue Manager </li></ul></ul><ul><ul><li>10% Operations Manager </li></ul></ul><ul><ul><li>8% Brand / Marketing Manager </li></ul></ul><ul><ul><li>7% Tennant / Lessee </li></ul></ul><ul><ul><li>3% Chef / Catering </li></ul></ul><ul><ul><li>2% Purchasing Manager </li></ul></ul><ul><li>* Organisers Statement pending ABC Audit </li></ul>
  5. 6. Why they attend… <ul><li>The Licensed Business Show @ LIW is just one of seven specifically targeted sub-events under the LIW umbrella. </li></ul><ul><li>Other co-located events such as Eat&Drink, Leisure Facilities Management and The Sport Show provide further ideas, inspiration and solutions for decision makers from across all areas of the licensed trade. </li></ul><ul><li>In addition, visitors from licensed leisure sites to the other events under the LIW umbrella, look to the traditional on-trade for guidance and inspiration. This results in visitors from sports clubs, colleges & universities, leisure clubs and attractions sites utilising the expertise on offer throughout the LBS education programme and further populating the aisles around the exhibits. </li></ul>
  6. 7. What were Licensed Business Show visitors interested in?
  7. 8. Sample Visitors
  8. 9. Industry Events “ Multiple operators are at the leading edge of innovation, energy and business success.  Our Debate brings everyone together to discuss and develop their entrepreneurship, and the prospect of the September meeting at The Licensed Business Show is very exciting.” Nick Bish, Chief Executive, ALMR As host of the 2009 ALMR Autumn Debate, the Licensed Business Show will provide a forum for industry leading suppliers, pubco HQ decision makers and the trade press to meet, inspire and debate the year’s business as the ever-important Christmas period approaches.
  9. 10. Media Support <ul><li>Full page and filler slot adverts for 10 consecutive weeks prior to the show </li></ul><ul><li>Show ticket inserts @ 6, 4 and 2 weeks prior to the show </li></ul><ul><li>Show preview feature w/c 7 September </li></ul><ul><li>Exhibitors and sponsors show activity to be highlighted in the Publican’s Features / Sector focuses (e.g. Cider w/c 29 June) </li></ul><ul><li>Headline banner and skyscrapers on thepublican.com from 6 weeks to the show (59,000 unique users per month) </li></ul><ul><li>E-shots to thepublican.com subscribers (90,000+) from 6 weeks to the show </li></ul>
  10. 11. Education & Events Visitors looking for ideas and inspiration to keep the major categories moving in their pub this year should look no further than the Sell More, Save More Talks. Now going into its third year, Sell More, Save More is The Publican’s live category project which sees participating pubs work with some of the major suppliers to the trade over the course of 12 months. Visitors to the show will be able to listen to their stories, and hear what ideas and inspiration they can find for themselves. Vintellect Ltd will be the hosts of the Wine Forum at this year’s event. Focussing on wine preservation, educating bar staff and getting the most out of suppliers. For the fourth year in succession EquipLIne will deliver a lively programme of demonstrations on their Live Kitchen. Programmed to inspire and educate catering managers from across the leisure industry and licensed trade. NEW FOR 2009! The Cellar Talks, as part of the Real Ale Pavilion, will offer visitors an opportunity to listen to advice on cellar management, storage and racking, line cleaning and serving tips.
  11. 12. <ul><li>Exhibition Stands </li></ul><ul><ul><li>£299/sqm for Space Only (same as 2008) </li></ul></ul><ul><ul><li>£329/sqm for Ready Built Shell Scheme (same as 2008) </li></ul></ul><ul><ul><li>£195/sqm for space only stands >36sqm (same as 2008) </li></ul></ul><ul><li>Additional Exposure </li></ul><ul><ul><li>Licensed Business Show micro-site </li></ul></ul><ul><ul><li>LIW Homepage </li></ul></ul><ul><ul><li>LIW.TV (Video Streaming) </li></ul></ul><ul><ul><li>Visitor promotion branding (print & electronic) </li></ul></ul><ul><ul><li>Entrance Sponsorship </li></ul></ul><ul><ul><li>Education Theatre Sponsorship </li></ul></ul><ul><ul><li>Event & Awards Sponsorship </li></ul></ul>Getting Involved

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