Grow your markets, lower your acquisition costs and sell to the right customer at the right time with On-Demand Marketing Analytics from BusinessDecision!
Document Capture Technologies (OTC.BB: DCMT.OB - News) is a worldwide leader in the design, development, manufacturing, and sale of USB powered mobile page-fed document capture platforms. DCMT provides more than 30 different products across multiple distinct categories, which are distributed globally through private label solutions to leading Tier 1 OEMs, VARs and other system integrators, including Brother, Burroughs Payment Systems, Digital Check, NCR and Qualcomm.
For additional information, please see Document Capture Technologies' corporate website: www.docucap.com.
A Capability Maturity Framework for Sustainable ICTEdward Curry
Researchers estimate that information and communication technology (ICT) is responsible for at least 2 percent of global greenhouse gas (GHG) emissions. Furthermore, in any individual business, ICT is responsible for a much higher percentage of that business's GHG footprint. Yet researchers also estimate that ICT can provide business solutions to reduce its GHG footprint fivefold. However, because the field is new and evolving, few guidelines and best practices are available. To address this issue, a consortium of leading organizations from industry, the nonprofit sector, and academia has developed and tested a framework for systematically assessing and improving SICT capabilities. The Innovation Value Institute (IVI; http://ivi.nuim.ie) consortium used an open-innovation model of collaboration, engaging academia and industry in scholarly work to create the SICT-Capability Maturity Framework (SICT-CMF), which is discussed in this paper.
B. Donnellan, C. Sheridan, and E. Curry, "A Capability Maturity Framework for Sustainable Information and Communication Technology,â" IEEE IT Professional, vol. 13, no. 1, pp. 33-40, Jan. 2011.
The Intellectual History of IT Business ValueMalcolm Ryder
Technology evolution in business has been dazzling, but the real history of the evolution of business value is found in terms of the people who have been the decisive drivers of information usage.
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.
The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.
Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK
Document Capture Technologies (OTC.BB: DCMT.OB - News) is a worldwide leader in the design, development, manufacturing, and sale of USB powered mobile page-fed document capture platforms. DCMT provides more than 30 different products across multiple distinct categories, which are distributed globally through private label solutions to leading Tier 1 OEMs, VARs and other system integrators, including Brother, Burroughs Payment Systems, Digital Check, NCR and Qualcomm.
For additional information, please see Document Capture Technologies' corporate website: www.docucap.com.
A Capability Maturity Framework for Sustainable ICTEdward Curry
Researchers estimate that information and communication technology (ICT) is responsible for at least 2 percent of global greenhouse gas (GHG) emissions. Furthermore, in any individual business, ICT is responsible for a much higher percentage of that business's GHG footprint. Yet researchers also estimate that ICT can provide business solutions to reduce its GHG footprint fivefold. However, because the field is new and evolving, few guidelines and best practices are available. To address this issue, a consortium of leading organizations from industry, the nonprofit sector, and academia has developed and tested a framework for systematically assessing and improving SICT capabilities. The Innovation Value Institute (IVI; http://ivi.nuim.ie) consortium used an open-innovation model of collaboration, engaging academia and industry in scholarly work to create the SICT-Capability Maturity Framework (SICT-CMF), which is discussed in this paper.
B. Donnellan, C. Sheridan, and E. Curry, "A Capability Maturity Framework for Sustainable Information and Communication Technology,â" IEEE IT Professional, vol. 13, no. 1, pp. 33-40, Jan. 2011.
The Intellectual History of IT Business ValueMalcolm Ryder
Technology evolution in business has been dazzling, but the real history of the evolution of business value is found in terms of the people who have been the decisive drivers of information usage.
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.
The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.
Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK
Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.
Texas Beginning Educator Support SystemVijay Harrell
The Texas Beginning Educator Support System (TxBESS) is an induction program for teaching staff that pairs each new teacher with a mentor. Teachers new to the profession work with their mentors for their first two years at Northwest High School while experienced teachers new to the campus have a mentor for their first year only.
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.
Texas Beginning Educator Support SystemVijay Harrell
The Texas Beginning Educator Support System (TxBESS) is an induction program for teaching staff that pairs each new teacher with a mentor. Teachers new to the profession work with their mentors for their first two years at Northwest High School while experienced teachers new to the campus have a mentor for their first year only.
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
Business data has changed radically. Enterprises today use thousands of SaaS applications and business systems that create more data than ever imagined, resulting in a struggle for users to gain holistic and actionable insights. Organizations need a solution to simplify the end to end workflow-- from data prep and governance to visualization, delivery, and action. This webinar will reveal a proven solution with real world examples and how it creates future opportunities for your organization.
Valtech - Big Data for Marketing
Aurélie Hornoy, Digital Performance Lead, Valtech
aurelie.hornoy@valtech.fr
The benefits of data-driven marketing
Event - Big Data : de l'analytics à la créativité ...
Valtech - 29/11
Business Intelligence for Consumer Products: Actionable Insights for Business...FindWhitePapers
While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms business performance.
Improve Efficiency & Reduce Costs through BI in Fertilizer SectorDhiren Gala
Efficiency Improvement & Cost Reduction through Business Intelligence (BI) in Fertilizer Sector. - A presentation by Sanjay Mehta, CEO, MAIA Intelligence at The Fertilizer Association of India (FAI) WORKSHOP ON ICT FOR IMPROVING EFFICIENCY IN FERTILISER AND AGRICULTURE SECTORS held from March 16-19, 2009 at Manali.
http://www.actian.com/
Actian’s strategy is to enable companies to develop Action Apps. Action Apps are lightweight
consumer-style applications that automate business actions triggered by real-time changes in data.
Action Apps will unleash the next level of business innovation and competitive advantage currently locked in the endless streams of data flowing through organizations and the industry. Action Apps are easy to build, require no training and provide value far beyond traditional business intelligence applications. Action Apps will be developed, managed
and shared on the world’s first Cloud Action PlatformTM from Actian.
It is Time For Action Apps
Over the past decade, most innovation in software has been in the consumer market.
Think about the way you use technology in your personal life today. We all enjoy small, light-weight, big-value apps on the smartphones and tablets we love. These consumer
apps help us do practical things like pay bills, book flights and taxis, and do fun things
like connect and share with friends. It’s never been more effective and fun.
Compare this to the experiences we have at work, where we are forced to use monolithic, hard-to-use, and harder-to-manage enterprise software. Actian’s mission is to enable users, developers, and Enterprise IT organizations to embrace and build consumer style apps to unleash a new level of enterprise productivity.
Whether it’s monitoring a particular company’s stock prices, keeping tabs on your competition’s
sales data, or watching your prospects’ credit ratings rise and fall, every Action App
is customized to meet the information needs of your particular job or workflow.
Action Apps are designed to constantly scan and probe a wide variety of disparate data sources, from highly structured corporate CRM and ERP systems to software-as-a-service offerings like salesforce.com, and even unpredicted unstructured twitter feeds, LinkedIn updates and Facebook posts. When the Action Apps data probes uncover important
information, they fire triggers which signal the appropriate business user and either
communicate, or cause an action to be taken as a result.
We studied impact of the Big Data phenomenon on SMBs.
We conducted interviews among 30 SMBs to check:
- Big Data understanding by SMBs
- Adoption level of Big Data services
- Value creation and go-to-market channels
- Pain points in adopting Big Data
Australian CIO Summit 2012: A Strategic Approach To BIG DATA Analytics. Separ...IT Network marcus evans
Australian CIO Summit 2012: A Strategic Approach To BIG DATA Analytics. Separating Hype from Reality by Ian Forrester, Managing Consultant, Inside Info
Similar to BusinessDecision - Know Your Market (20)
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Turning Data into Information
Small Business Growth and Development
CIVICTechnologies
www.librariesbuildcommunities.com
Copyright. 2007. CIVICTechnologies, Inc. Confidential and Proprietary.
2. Turning Data into Information 2
Page
Part 1: What do small businesses need and want?
How do libraries meet the challenges faced
by small business?
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
3. Turning Data into Information 3
Page
What do small businesses want? They want to be profitable.
1. Find new customers to grow
2. Identify the best location
3. Evaluate competitors
4. Control marketing costs by targeting direct mail and ad dollars
5. Meet regulatory and tax requirements
6. Learn how to manage finances
7. Learn how to operate a business day in and day out
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
4. Turning Data into Information 4
Page
What do small businesses need to get what they want?
> Reliable, predictive information
Information to support their business plan
• Consumer market data
• Market segmentation data
• Geographic information systems mapping tools
Access to this information
• This positions the public library as the trusted intermediary to
bridge the data gap
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
5. Turning Data into Information 5
Page
What challenges do small businesses face?
1. They don’t know what’s available
2. They don’t know where to find it
3. They can’t afford the time or money to access it
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
6. Turning Data into Information 6
Page
What can the library offer to meet small business needs?
Consumer market data
Market segmentation data
Geographic information systems mapping tools
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
7. Turning Data into Information 7
Page
Consumer market databases
> Focus on business to consumer market
Provide information about
• Market dynamics
• Big picture trends with forecasts
• Market characteristics
• Who and how much
• Consumer expenditures
• CEX from the U.S. Department of Labor and private market surveys
• Specific industry
• Comparing supply and demand
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
8. Turning Data into Information 8
Page
Other database types
Business to business databases Focus on B-2-B relationship, not B-2-C
• DB Million Dollar Database
• InfoUSA
Original source databases Small business owners and entrepreneurs don’t
have time or interest in performing original
• Census
research
• Bureau of Labor Statistics
• Other federal and state agencies
Full text databases Articles are informational and inspirational and
provide models and case studies, but don’t find
• InfoTrac
new customers or the best place to locate a
• Newsbank store
Investment databases Great if you’ve already made your money
• Standard and Poor’s
• Morningstar
• Mergent
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
9. Turning Data into Information 9
Page
Market dynamics
> Is the market growing,
static, or shrinking?
• Three time periods
• Different size study areas and
types like rings or drive times
• A whole range of data
categories
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
10. Turning Data into Information 10
Page
Market characteristics
> Socioeconomic and
demographic
fundamentals
• Comparative analysis at
different local, state, and
national scales
• Range of data categories
• Easily visualized using
charts and graphs
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
11. Turning Data into Information 11
Page
Consumer expenditure
> How big is the
market?
• Quantify household
spending across a range
of product and service
categories
• Customized mapping
capability enables the
data to be easily
visualized
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
12. Turning Data into Information 12
Page
Market potential
> By industry product
or service category
• Cross compare categories
• Determine if there is
sufficient market size
• Compare with a national
index
• Identify amount spent per
household and for all
households in a study
area
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
13. Turning Data into Information 13
Page
What can the library offer to meet small business needs?
Consumer market data
Market segmentation data
Geographic information systems mapping tools
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
14. Turning Data into Information 14
Page
What is psycho-demographic market segmentation?
Classifies U.S.
neighborhoods
into 65
segments
Each segment defines distinctive households using over 80 data attributes
• Demographic, socioeconomic, residential, lifestyle preferences
Analyzed geographically
• County, city, zip code, census tract, census block group
> Tapestry is a type of market segmentation system
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
15. Turning Data into Information 15
Page
Three examples of the 65 Tapestry market segments
Laptops and Lattes
• Residents are single persons who live alone or with a roommate
• Have a median income of more than $87,000
• Prefer to live in major metropolitan areas
• Choose to shop at upscale establishments
Aspiring Young Families
• Residents are young with a median age of 30 years
• Many are start-up families, either married couples or single parents, with children
• They live in large, growing metropolitan areas in the South and West
• Half are renters; many reside in townhouses
International Marketplace
• This market is the cutting edge of immigration
• Represents a blend of cultures and household types
• Most are renting apartments in multi-unit buildings, but over 30% have purchased a
home
• Primarily located in gateway states on the coasts
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
16. Turning Data into Information 16
Page
Who uses market segmentation and what do they do with it?
> In a word, most big companies to be more profitable
Banking
• Profile customers by branch trade area
Retail
• Stock store merchandise by consumer type
Government
• Determine usage of services by population segments
Health care
• Develop community outreach programs
Insurance
• Create products by life-stage
Utilities
• Understand product usage by household
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
17. Turning Data into Information 17
Page
And this is the dirty little secret of market segmentation
It is used by most large companies
> But not even known by small business
Public library distribution can change this equation
and level the playing field for small business
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
18. Turning Data into Information 18
Page
What can the library offer to meet small business needs?
Consumer market data
Market segmentation data
Geographic information systems mapping tools
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
19. Turning Data into Information 19
Page
Geographic information systems (GIS)
Sophisticated mapping tools for the non-expert
• Popular web applications are the tip of the iceberg
Thematic maps are the key
They display data from a range of databases
• Census 2000
• 2007/2011 demographic data
• Tapestry market segmentation system
• Consumer expenditures
• Retail marketplace
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
20. Turning Data into Information 20
Page
Consumer market analysis and GIS
> Thematic maps are organized:
Around a site
• Enables “drill down”
• Address, street intersection, dot on
the map
• Study area analyses types
• Rings
• Drive-time
• Unique territory
In a geographic area
• Enables “breadth”
• CBSA, DMA, Congressional District,
County, City/Place, Zip Code, Census
Tract
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
21. Turning Data into Information 21
Page
Part 1 Summary
> How can the library meet the challenges faced by small
business?
1.Show small business customers what’s available
2.Show small business customers where to find it
3.Provide small business customers with access to information to
support their business plan
• Consumer market data
• Market segmentation data
• Geographic information systems mapping tools
Small Business Connections, June 8, 2007 CIVICTechnologies
ULC Audio Conference: Copyright. 2007. CIVICTechnologies, Inc. All Rights Reserved.
22. Turning Data into Information 22
Page
Part 2: Case study
Demonstrate what’s available in GIS-based consumer
market and market segmentation databases
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Case study background info
> “I found
BusinessDecision on the
local library’s web site!”
• Yoga studio
• Located in Los Angeles County
• New business owner
• Woman, married with two
kids 7 and 10
• Never before owned or
planned a business
• Compiled two 3” notebooks
of BusinessDecision reports
and maps plus her own Excel
tables
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Competitor analysis
> Understand your competitors success factors and identify
their weaknesses
Who and where they are located
• Eight competitors clustered together but located five miles away
Anecdotal information
• Lesson price competitive at $15
• Value added features offered: juice bar, child care, nutrition counseling, etc.
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How big is the market?
> Number of people in
the catchment area
• Range of data categories
• Tracks change over time:
Census 2000, current year
estimate, five year forecast
• Tracks counts across study
areas (e.g., radius, drive
time)
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How many people take yoga lessons?
> Market penetration:
percentage of people
who “buy” yoga services
• Demonstrates market share
as a percent of adults
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How many people take yoga lessons?
> Market
penetration:
percentage of
people who
“buy” yoga
services
• Calculates yoga
market share
unique to each
competitor
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Target market
> Sex and age
• Women age 18 to 30ish
without kids
• Women age 30ish + with
kids
• Tracks change over time
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Target market: women
> Sex and age
• Compares age groups
for each competitor
• Allows for cross
comparisons between
competitors and age
groups
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Target market: families with disposable income for lessons
> Consumer
spending
• Detailed report on
recreation
expenditures
• Yoga lesson fees are a
subset of Fees for
Recreational Lessons
• This report indicates
market size by
expenditure and
comparison to
national average
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Target market: families with disposable income for lessons
> Consumer
spending
• Generalized report
• Enables targeting
of households by
disposable income
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Market segmentation analysis using Tapestry
1, 3, and 5 mile radii around each competitor
Identify the top segments
Compare these to alternative locations to find one that matches
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Typical segmentation report
> One mile radius
around each
competitor
• In a one mile radius,
over half of the
market, 53.5 percent
of households are
“Trendsetters”
• The top three
segments account for
80 percent of
households
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Segmentation summary for competitors and possible location
> Compare segments between competitors
Segments most likely to practice yoga
• Trendsetters
• Urban Chic
• Laptops & Lattes
• Pacific Heights
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Yoga studio site selection
Analyzed preferred and
alternative sites
• Comparable Tapestry
segments
• Target sex, age, and income
profiles
Gathered key data to feed
into business plan revenue
model
• Market size
• Market share taking yoga
lessons
• Projected revenue
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Revenue model
How much revenue will a business make, realistically?
• This is one of the most difficult things an entrepreneur has to calculate
• With consumer market and market segmentation data, there is a reliable
way to figure it out
1. Market size = number of people in one mile radius x yoga market share
23,606 people x 5.9% share = 1,392 people
2. Number of visits per month = market size x participation frequency
1,392 people x two lessons per month x 12 months = 33,408 lessons
3. Projected revenue = number of lessons x price of lessons
33,408 lessons x $15 per lesson = $501,120 projected revenue
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Part 2: case study conclusions
The library put information in the hands of an entrepreneur to
demonstrate the viability of a new business
Without the library, this patron would not have had access to the
information she needed to evaluate the potential business opportunity
“I found BusinessDecision through the local public library website. I was amazed at the detailed information
accessible to me, information I could not find elsewhere and, as it turns out, couldn’t have afforded on my own.
“BusinessDecision let me, an individual, take my business concept and test it through in-depth demographic and
Tapestry segmentation reports. The data I’ve gathered through BusinessDecision has given me the proof I needed to
develop my business plan and the confidence to seek financing to realize my dream. The library is providing an incredible
service to entrepreneurs like me by offering BusinessDecision.”
- Alexia Cirino
Library Patron, a California Public Library
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Contact information
Marc Futterman, president/ceo
Toll free: (888) 606-7600
maf@civictechnologies.com
www.librariesbuildcommunities.com
If you would like to view this
presentation digitally visit:
www.librariesbuildcommunities.com
www.businessdecision.info
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