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Actian’s strategy is to enable companies to develop Action Apps. Action Apps are lightweight
consumer-style applications that automate business actions triggered by real-time changes in data.
Action Apps will unleash the next level of business innovation and competitive advantage currently locked in the endless streams of data flowing through organizations and the industry. Action Apps are easy to build, require no training and provide value far beyond traditional business intelligence applications. Action Apps will be developed, managed
and shared on the world’s first Cloud Action PlatformTM from Actian.
It is Time For Action Apps
Over the past decade, most innovation in software has been in the consumer market.
Think about the way you use technology in your personal life today. We all enjoy small, light-weight, big-value apps on the smartphones and tablets we love. These consumer
apps help us do practical things like pay bills, book flights and taxis, and do fun things
like connect and share with friends. It’s never been more effective and fun.
Compare this to the experiences we have at work, where we are forced to use monolithic, hard-to-use, and harder-to-manage enterprise software. Actian’s mission is to enable users, developers, and Enterprise IT organizations to embrace and build consumer style apps to unleash a new level of enterprise productivity.
Whether it’s monitoring a particular company’s stock prices, keeping tabs on your competition’s
sales data, or watching your prospects’ credit ratings rise and fall, every Action App
is customized to meet the information needs of your particular job or workflow.
Action Apps are designed to constantly scan and probe a wide variety of disparate data sources, from highly structured corporate CRM and ERP systems to software-as-a-service offerings like salesforce.com, and even unpredicted unstructured twitter feeds, LinkedIn updates and Facebook posts. When the Action Apps data probes uncover important
information, they fire triggers which signal the appropriate business user and either
communicate, or cause an action to be taken as a result.