This study investigated the dimensions of consumer value, perceived value, satisfaction and loyalty among Spanish university students traveling during spring break. It found that perceptions of benefits like efficiency, service quality, play, aesthetics and social value were positively related to perceived value, while costs like price and risk were negatively related. Perceived value positively impacted satisfaction, which positively impacted loyalty. The study showed quality is important for consumer value, satisfaction and loyalty rather than just price policies. More research could explore the effects of demographics and trip characteristics on perceptual constructs in tourism experiences.