Of late there has been a lot of hue and cry about internet usage in India. It has become quite a challenge for the people and the results are clearly visible on Social Media. People are complaining about the restrictions put on what they can view on the internet/ what they can talk over the phone. Here's a study on how the reactions appeared on various social media channels.

1. Airtel Zero & Net Neutrality
Splitting the Internet
98% of Netizens Oppose Airtel Zero

2. Net Neutrality
Simple Analogies:
• Telephone Operators can not decide whom you can call or what you can speak
• Electricity Companies can not have separate bills for each of the electric appliance you
use
• Should not be concerned
with the content
• No extra charges for
browsing
• No differential internet
speeds
Internet Service
Providers should not
discriminate against
any applications or
websites

3.  You decide what you want to Browse
 All of online content is available at Similar Speed
 Provides a Fair Ground for Competitors and Start-Ups to reach
out to consumers
• Example: If you can access Flipkart fast or for free, while Amazon is slow or paid or
blocked, you may be inclined to use Flipkart and not compare prices on other websites
Arguments for Net Neutrality
http://sysreddoor.rchk.edu.hk/international_11/images/pic057.jpg
We Support
• Yahoo!
• Amazon
• Microsoft
• Twitter
• Greenpeace
• Vinton Cerf (co-inventor of
the Internet Protocol)
• Tim Berners-Lee (creator of
the Web)
• U.S. President Barack
Obama

4.  You get to access your most
preferred content faster or for free
 Increases competition between ISPs
Arguments against Net Neutrality
http://www.dumblittleman.com/wp-content/uploads/2014/06/Listen.jpg
We do not Support
• IBM
• NOKIA
• CISCO
• Bob Kahn (co-inventor of
the Internet Protocol)
• Peter Thiel(PayPal founder)
• Nobel Prize economist Gary
Becker

5. • Comcast, the largest cable company in the United States, inhibited users of
its high-speed internet service from using file-sharing software, BitTorrent
• Netflix, streaming website, reached an arrangement with Comcastto
improve the quality of its service to Netflix clients
• Internet Service was reclassified from Information to Telecommunications to
ensure Net Neutrality
Net Neutrality Violations in America
www.pinterest.com
www.successunleashedsummit.com

6. It is to allow app developers or web service
providers to pay money to Airtel so that these apps
and services can be accessed by Airtel users for free
Airtel Zero
Flipkart is rumored to be paying Airtel money to be
part of the Zero plan
Source: Airtel.in

7. Twitter Mentions
#NetNeutrality 86K mentions in 7 days
#AirtelZero
8.3K mentions in 7 days
#SaveTheInternet 60K mentions in 7 days

8. 84.64% 15.36%
Demographic Analysis of Buzz
BUZZ BY GENDERBUZZ BY AGE

9. Sources of Buzz
85%
14%
1%
Sources of Buzz
Twitter
Facebook
Google +

10. Sentiment Analysis of Buzz
98%
1% 1%
Sentiment of Buzz
Against Airtel Zero
For Airtel Zero
Neutral
Overall Word Cloud
Based on the analysis of over 160 thousand conversations, 98% of the netizens strongly
oppose the move by Airtel for Airtel Zero. They want net neutrality.

11. Words in Buzz
Positive
Negative

12. What Netizens are Saying..
#BoycottFlipkart 2.9K Mentions in 7 days
#UninstallFlipkart 4.6K Mentions in 7 days
 Send TRAI your views
 Net Neutrality FAQs
 I want Net Neutrality
 Will not shop from Flipkart
 Airtel Zero can destroy the Internet

13. Tweets about Airtel Zero

14. Reviews for Flipkart

15. Top Influencers on Net Neutrality
Member of Parliament,
India

16. Net Neutrality on YouTube
https://www.youtube.com/watch?v=_G-OagxdCws https://www.youtube.com/watch?v=mfY1NKrzqi0&feature=youtu.be

17. Your Opinion Matters!!

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