- The document outlines Paul Pasveer's 90-day plan to launch Flite Board Europe, including evaluating goals, establishing priorities, determining deliverables, and identifying development needs within the first 90 days. - The plan details actions for the first 30 days, 60 days, and 90 days such as arranging business infrastructure, reviewing sales and marketing information, establishing service partners, and investigating new product and market opportunities. - Potential product ideas, markets, accessories, and cooperation opportunities are identified to help differentiate and segment the Flite Board brand in Europe.

1. © re-MARKET | Feb. 2020 | Pasveer
Flite Board Europe – P1
Paul Pasveer | The Netherlands | 25th February 2020

2. © re-MARKET | Feb. 2020 | Pasveer
Table of contents
① Table of content
② Fife points summery
③ 90 Day’s planning
④ Running F/C
⑤ Segmentation/Differentiation
⑥ Product ideas/Development

3. © re-MARKET | Feb. 2020 | Pasveer
SUMMERY 90-DAYS PLANNING
EVALUATE; MISSION, VISION AND AGREE ON GOALS AND OBJECTIVES:
-Overview of the business top priorities and relevant projects and goals for the upcoming 90-day's,
-Prioritising short and long-term goals (H1 and H2 year planning in start-up phase),
-Expected and agreed outputs (Kpi's), first 90-day's and first F/Y,
ESTABLISH PRIORITIES:
-Evaluate/set sales targets FLITE Europe per country, per region, per dealer, per project,
-Re-establish EU contacts, end-user survey,
-Agree on weekly and/or monthly report and evaluation structure,
PLANS AND ACTIONS:
-Implement a solid business foundation, T&C, warranty, service&support, RMA, PSI,
-Focus on creating B2C structures, direct networks, early wins and start reference projects based on segmentation,
-Create buzz around the brand and let the market know about FLITEboard Europe,
DETERMINE DELIVERABLES:
-Plan and set deadlines and sales targets for the activities (deliverables) to complete within the first 90-day's,
-Analyse current situation, challenges and opportunities,
-Determine or discuss business culture and start networking within business network,
IDENTIFY DEVELOPMENT NEEDS:
-Learn and investigate the marketplace and industry standards via exhibitions and industry associations and groups,
-Learn and investigate total market, customers, key targets and end-users,
-Develop and understand the products, services provided by the business and create add on business.
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FIVE POINTS - INTERVIEW FEBRUARY 25th. 2020
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BLUE
OCEAN
STRATEGY

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PRIOR TO START FIRST 30 DAYS FIRST 60 DAYS FIRST 90 DAYS EVALUATION
FEB/MARCH 2020 APRIL 1st. 2020 (Learn) MAY 1st. 2020 (Build) JUNE 1.st 2020 (Do) AUGUST 1st. 2020
Labor Agreement: Rearange home-office for comming month's Determine Business Location Determine amount of FTE 's, start searching for talent and recruite Status/Evaluate
-Confirmation contract Check if all registrations are inplace e.g. Chamber of commerce Inventory of basic business assets HR/Employee handbook
-Salary/Bonus/Share scheme Define/create business forms, paper, business cards etc Check arrange basic communication systems, internet/phone
-Emoluments
-Starting date Prioritize sales activities Catalogue signs of oppertunities Investigate and determine new product/market/channel opportunities Evaluate closings
-Pension Develop or check partner programm v. sales channels Catalogue experienced red flags Review sales projection, issues and full-year forecast Evaluate sales funnel
-Legal capacity to act Review possible closing opportunities, 30 days, 60 days, 90 days Build relationships with partners Does first sales funnel match sales targets
Assess the competitor/market analysis Research advanced sales processes Investigate leasing concept
Arranging: Review FLITE sales information/guides (AUS/US/IT/etc) Review sales projection, issues and full-year forecast Meeting with channel partners in IT, FR, SP
-Laptop Review - selling pricing/contracts/T&C's Meeting with channel partners in IT, FR, SP Investigate leasing/rental concept
-Cell phone Meeting with channel partners/key accounts/end-users Update CRM system Work with CRM system
-Company car Investigate CRM data Close rates, sales effectiveness SAIL AMSTERDAM 12-16 AUG 2020 (PROMO-TEAM & RIDER-TEAM)
-Company creditcard BOATING SHOW DUBAI 10-14 MARCH . NATIONAL WATERSPORTS FESTIVAL UK 8-10 JUNE .
-Insurances HISWA Amsterdam 11-15 MARCH .
-Business cards
-Available market info Define marketing role, objectives and budgets Start EU marketing Agenda and planner Press announcement(s) FLITE EUROPE Evaluate and adjust
-Business plan Agree on budget and prioritise marketing activities Go-To-Market Plan Investigate Referral Programm
Start with Fliteboard EU Strategic Sales & Marketing Plan European website, check social media channels Identify key partnerships, channels and external relationships
Review available marketing material Start planning EU trade shows and events Corporate Social Responsibility, Define Moral compass (Dopper)
Secure domain names: FLITE. DE/UK/FR/IT/NL/etc. Review marketing and PR programs, direct mail etc.
Evaluate conference, training, roadshow, activities schedule Access press release, public relations, marketing efforts
Assessmnet European logistics Establish EU Serives & Support partners Manage IPS (Inventory, Purchase, Sales) Evaluate created tools
3PL request and rate quotes Create basic logistic business tools, contract, T&C, warranty,
Create business tools, shipping documents, contracts, T&C, RMA Map inventory movements
Assessmnet European service Review customer experiences Review/create all multimedia presentations Evaluate service
Establish EU Serives & Support partners Arrange availability demo-unit, Create warranty program
Read and analyse all product documents and Information European service & support Create service program
Familiarize physicaly with FLITE products
Create basic business tools, contracts, T&C, Create basic business tools, contract, T&C, warranty, Create basic business tools, contract, T&C, warranty, Evaluate created tools
EU Legislations and compliance Local Legislations
RoHS/CE certifications/Battery Directive (2006/66/EC Stibat/Bbat
PWC (personal watercrafts speed limits EU)
Collect Marketing and Sales/Plans/studies/data Weekly and Monthly progress/growth meeting Plan upcoming technical trainings Evaluate and adjust
Start/check marketing database Start selection for Rider-/demo-team Weekly and Monthly progress/growth meeting
Start/check lead generation (CRM) Flightboard Demo-unit(s)
Start/check accounting system Determine reporting style, Weekly, Monthly, Quartely Report Review weekly plans
Join Industry groups, e.g. HISWA-recron, ADAC.de Visit dealers Visit events Review actions
Start building new networks Meet end-users Start partnerships
Visit events Explore partnerships
90-DAYS (SMART) PLANNING PAUL PASVEER, FLITEBOARD EUROPE H1 - Q3
BUSINESS
STANDARDS
SALES
TOOLS
LEGISLATION
SERVICE
MARKETING
LOGISTICS
START-UP

5. © re-MARKET | Feb. 2020 | Pasveer

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PRODUCT IDEAS/DEVELOPMET
W
HILL
EDUCATION RENTAL DIRECT INDIRECT ALLIANCES SPORT RECREATION EVENTS
Surf/kite schools Surf/kite schools Themeparks Beach clubs Influencers e.g. F1 drivers HOLIDAY PARKS Masters of LXRY
Waterski schools Waterski schools Resorts surf shops Casey Neistat F1 powerboat DISNEY LAND PARIS Solar&Energy Boat challange
Yacht builders Watersport Jon Olsson LEGO WORLD DENMARK Offshore powerboat racing
Ski shops Logan Paul EFTELING RedBull events
Jetski centers EUROPA PARK Sail2020 A-dam
CAMPING Flite roadshow
MARINA
TRACKER/App TRACKER/App TRACKER/App TRACKER/App TRACKER/App TRACKER/App TRACKER/App TRACKER/App
Pullig cable QR LABELING suspension brackets suspension brackets GoPro HOLDER suspension brackets suspension brackets PROMO-TEAM
Extra handles Locking system Helmets Helmets Appstore App Helmets Helmets LED-lights on the board
Helmets Power banks Lifejackets Lifejackets iPHONE HOLDER Lifejackets Lifejackets
Lifejackets Battery dockings suspension brackets suspension brackets suspension brackets suspension brackets suspension brackets
Helmets
Lifejackets
suspension brackets suspension brackets
Dealers channels GoPro Red Bull Club Med
Tesla Robinson Club
Apple SuperClub
Dopper Carnival Corporation
YouTube Sandals Hotel
Nike
Netflix
Playstation/Sony
POTENTIAL
MARKETS
ACCESSORIES
COOPERATION

8. © re-MARKET | Feb. 2020 | Pasveer
THANK YOU – END P1
Note: this presentation is intellectual property of Paul Pasveer, with the exception of all used photo's and Flite logo, it can’t be use
without notice,