6. Brand Categories 27/07/10 Luxury Retailer High Street Jimmy Choo ASOS All Saints Burberry Oli.co.uk French Connection Yves Saint Leron Liberty Top Shop Coach Harrods Levis D&G Selfridges H&M DvF House of Fraser Warehouse Stella McCartney Westfield GAP
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8. Luxury High Street Retailer Raw data from Radian 6 to provide context to research for the month of June 2010
12. 27/07/10 H&M don’t directly link to SM they point to a newsroom which aggregates their content but is in above-fold / top right which as the eye reads is premium space Top Shop give prime space to their blog but have their offsite SM links in the bottom right hand corner of the site
13. 27/07/10 Social Newsrooms are great to show transparency, confidence in your product, community spirit and reduce the need for you to create all the content on your site.
14. 27/07/10 The most integrated into the site content was D&G and the site design Stella McCartney
16. 27/07/10 ASOS life have opened up a wider community It experiences active discussions and debate Replies every 18-43 min
17. 27/07/10 They ‘point’ as well as ‘pull’ – embracing the ethos of social media and community spirit by referencing great fashion social media people (bloggers / tweeple) and highlight / aggregate their work
18. 27/07/10 They openly surface what people do and don’t like about ASOS live in a similar way to First Direct – the UK online bank. Builds trust and allows them to easily indentify and fix problems.
41. High reach Low reach Low engagement High engagement Social Status
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44. So what are you waiting for get in touch? Contact: Jamie Burke CEO 90:10 Group [email_address] Maitland Waters Digital Strategy Director [email_address] Lidia Miras Head of Fashion & Spanish Market [email_address]