September, 2009                              Maitland Waters ––Digital Innovation and SyndicationWeb: http://www.nhs.uk | ...
Presentation Overview       Maitland Waters background       We live in a rapidly connecting world       E-business con...
We live in a connected worldWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio ...
E-Business Continuum                                                           NHS Choices Value                          ...
Coming up next…                     What is a Widget?Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ...
What is a Widget?       The word widget is a frequently used catch-all term for any kind        of gadget or gizmo that s...
What is a Widget?       A web widget is a portable chunk of code that can be installed        and executed within any sep...
Coming up next…              Considerations and GoalsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ...
Considerations and Goals       Before considering new widgets        we should evaluate and then        deploy applicatio...
Download to Desktop/Mobile or Browser?       Why choose a mobile or desktop downloadable Widget?          –   The advanta...
Coming up next…                Evolution of the WidgetWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com...
Evolution of the Widget (early days)       Clickable Banners          – Tracked / animated       Website Counters       ...
AOL Instant Messenger – The Original                                                                                360°We...
Evolution of the Widget (Desktop)       Apple (dashboard)       Yahoo Widget Engine (Konfabulator)          – Widget Gal...
Coming up next…             Distribution and PlatformsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com...
Distribution Options       Desktop Options          –   Mac          –   Vista          –   Windows XP/2000          –   ...
Internet Web Browser ShareWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Ag...
Browsers and Operating Systems          Source: W3 CounterWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency...
Mobile Platforms                                                        Java 2 Platform, Micro Edition (J2ME).Web: http://...
Coming up next…                     Widgets ExamplesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com  ...
Apple Dashboard widgetsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agenc...
Widget Examples - YahooWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agenc...
Microsoft Vista Gadget GalleryWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbi...
Widget / Gadget Development        Yahoo Widget Gallery - 22,160 downloads in 6 weeks.        Television New Zealand One...
Google Desktop vs iGoogle GadgetsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Sy...
NHS Choices iGoogle Gadget PrototypeWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright...
Drag and Drop Widget Portal (flash)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright ...
BBC Widget Based HomepageWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Age...
Pregnancy Desktop Widget (Adobe Air)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright...
Fitness WidgetWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency - All r...
Stop Smoking WidgetWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency - ...
Alcohol CalculatorWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency - A...
A New Generation: “Generation Skip”       Observation:       There is a group of people who are skipping the desktop and...
Coming up next…              Mobile and the App Store                       ExplosionWeb: http://www.nhs.uk | Maitland Wat...
Communities and the app store explosion!             Apps are selling handsets             Handsets are selling appsWeb: h...
Apple App Store  The popularity of the App Store is easy to measure. In a little  more than 13 months, Apple has seen more...
Google Android Market    Slow uptake..,    but    Chrome to be    bundled with    Sony Vaio –    Chrome to    become an   ...
Blackberry App Store    Blackberry now    outselling    iPhone in the    US and more    popular for    corporate /    ente...
O2 Litmus App Store    £10,000 reward    Developers will    have better    ideas and can    often move    faster than O2.W...
Palm Pre App Store (coming in Sept)       WebOS       Palm webOS is a smartphone        platform, powered by Linux, and ...
Nokia App Store       Nokia Symbian        OS applications       Java MEWeb: http://www.nhs.uk | Maitland Waters – maitl...
Samsung App StoreWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency - Al...
Vodafone Widget StoreWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency ...
Orange App StoreWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency - All...
Mobile Widget SummaryWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency ...
Mobile Widget SummaryWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency ...
Widget aggregators       Handango (white label solutions)       Qualcomm’s Plaza Retail (coming soon)Web: http://www.nhs...
Coming up next…                      Gaming ConsolesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com  ...
Gaming ConsolesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ©2009 Copyright Symbio Agency - All ...
Coming up next…         NHS Choices Widget StrategyWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com   ...
Syndication, Development and Distribution                  “Build once, deploy to many”                       NHS Choices ...
Widget Builder and White Label Companies       Companies are        creating drag and        drop tools for        creati...
Cost | Value | Benefit | MatrixCostWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com                   ...
Conclusions and Insight       The web is fragmenting (social networks, trusted sources, micro sites)       Widget’s deli...
Ideas       Partner with the Gov.direct and BusinessLink       http://innovate.direct.gov.uk/ (establish health presence...
Next Steps       Identify 9 concepts then 6 refined to 3 widgets which meet our        criteria          – Mums and paren...
Thank You   Maitland Waters   Digital Distribution, Syndication and Innovation   NHS Choices       maitland@symbioagency....
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NHS.uk Digital Innovation and Syndication Strategy

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http://www.nhs.uk is the largest healthcare website in the UK providing citizens a free and extensive portal to all healthcare conditions, medical advice, GP and Hospital services, testimonials and comprehensive information in the forms of articles, stories, slideshows, videos, blogs, syndication, tools, widgets and mobile accessibility. The site contains 40k pages, 400+ videos and achieves 10-12 million unique visitors a month.

- State of the Digital Syndication Space.
- Apps, Widgets, API development and content distribution.

- Presentation identifying and defining digital strategy and outlining tactics and executions.

Published in: Health & Medicine, Technology
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NHS.uk Digital Innovation and Syndication Strategy

  1. 1. September, 2009 Maitland Waters ––Digital Innovation and SyndicationWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com
  2. 2. Presentation Overview  Maitland Waters background  We live in a rapidly connecting world  E-business continuum for digital marketing  What is a Widget?  Evolution of web connected apps. (widgets)  Distribution and Platforms  Examples of Widgets today  Strategy for future development  Insights and conclusionsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  3. 3. We live in a connected worldWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  4. 4. E-Business Continuum NHS Choices Value Relationship Networks E-Business 360 Degree Digital Networks Strategy Large Consumer Portal •CMSs Savvy consumers • Distributed Authoring Widgets Dynamic • Workflow Gadgets • Multi-lingual JavaScript badges •Web Apps support Social Networks •Dynamic Content •Patient control Mobile Devices • Interactivity •User choice I-phone apps Metrics Blackberry apps • Personalization • Brands are • Tracking processes and Comments/feedback • Who is visiting? experiences Not A,B,C,but D: All of • Improved Static • What are •Consumer is king the above solutions Performance • Brochure Site visitors doing? •Blog •Word of mouth • Simple • Improved site Developer networks •Forums •Choices Choices, Presence metrics Crowd sourcing •Registrations Choices! • One-way communication TimeWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  5. 5. Coming up next… What is a Widget?Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  6. 6. What is a Widget?  The word widget is a frequently used catch-all term for any kind of gadget or gizmo that serves a specific function.  Focused and targeted information or content: 360° – when you need it – where you need it – on what ever device or platform you need itWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  7. 7. What is a Widget?  A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page. They are derived from the idea of code reuse. Other terms used to describe web widgets include: gadget, badge, tool, module, and snippet. – Web widgets usually but not always use DHTML, JavaScript, or Adobe Flash. – Widgets often take the form of on-screen tools (clocks, event countdowns, auction-tickers, stock market tickers, flight arrival information, daily weather etc).  Downloaded widgets may also be downloadable applications to desktop or mobile devices which look and act like traditional apps but are implemented using web technologies including JavaScript, HTML and CSS. Widgets use and depend on web APIs exposed either by the browser or by a widget engines and SDK’s. (Software Developer Dits) – Apple, RIM, Java ME etcWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  8. 8. Coming up next… Considerations and GoalsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  9. 9. Considerations and Goals  Before considering new widgets we should evaluate and then deploy applications according to four criteria: – the business case / content – distribution model – server-side application framework – run-time environment  One of the biggest challenges of widget development is writing multiple sets of computer code so that a widget will be compatible with multiple operating systems and types of devices.Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  10. 10. Download to Desktop/Mobile or Browser?  Why choose a mobile or desktop downloadable Widget? – The advantages of a desktop or mobile Widget include: – Lives outside of the browser – Access to local resources (PC/Mac/Mobile device native applications) – Potential for offline (tube) use & background downloading – Greater interaction with the rest of the system through standard Desktop or Mobile interaction.  Why choose a browser based Widget? – Browsers are becoming ubiquitous and complying with Web standards. – DHTML, XML, flash, CSS, JavaScript, JSON are converging as Web 2.0 – Broadband penetration is expanding rapidly – Ease of development and implementation – Desktop independent and no install required. (hot-desking, internet café, shared computers)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  11. 11. Coming up next… Evolution of the WidgetWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  12. 12. Evolution of the Widget (early days)  Clickable Banners – Tracked / animated  Website Counters – Reporting  Clocks – Head-ups display  Event countdowns  Auction-tickers  Stock market tickers  Instant Messenger – Downloadable website hits – Buddy list used to be local – Skype + AOL migrated to online hosting of buddy lists – Access from anywhereWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  13. 13. AOL Instant Messenger – The Original 360°Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  14. 14. Evolution of the Widget (Desktop)  Apple (dashboard)  Yahoo Widget Engine (Konfabulator) – Widget Gallery (http:// Vista (2007) Live.com (2006) widgets.yahoo.com/)  Microsoft Gadgets – Live.com (unsuccessful- MS early version of igoogle) Lack of documentation, difficult to implement, small audience/interest) – Vista Sidebar Gadgets  iGoogle / Google Desktop  Opera / Opera mini  Open SocialWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  15. 15. Coming up next… Distribution and PlatformsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  16. 16. Distribution Options  Desktop Options – Mac – Vista – Windows XP/2000 – Linux  Web Browser Based – IE – Firefox / Mozilla – Google Chrome – Safari – Opera IE FireFox Google Chrome Safari Opera  Browser Add On’s – Plug ins (can be intrusive and slow your browser)  Mobile devices – Open source – Closed / Secure Blackberry iPhone Nokia N95 Google G1 HTCWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  17. 17. Internet Web Browser ShareWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  18. 18. Browsers and Operating Systems Source: W3 CounterWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  19. 19. Mobile Platforms Java 2 Platform, Micro Edition (J2ME).Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  20. 20. Coming up next… Widgets ExamplesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  21. 21. Apple Dashboard widgetsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  22. 22. Widget Examples - YahooWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  23. 23. Microsoft Vista Gadget GalleryWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  24. 24. Widget / Gadget Development  Yahoo Widget Gallery - 22,160 downloads in 6 weeks.  Television New Zealand One News produces video feature  TVNZ article – http://tvnz.co.nz/view/page/123456/695312/  Video: http://tvnz.co.nz/view/video_popup_windows_skin/695348  National Business Review article – January 29th, 2007  Microsoft hires Symbio Agency to design Gadget for Vista New Zealand Launch: http://www.microsoft.com/nz/gadgets/  2nd National Business Review article – April 5th, 2007  Option 3 – Local political lobby group endorses the product: http://www.option3.org.nz/  The Channel Magazine – September 2006 (article on page 4)  Scoop Independent News: http://www.scoop.co.nz/stories/BU0604/S00097.htm  Vista Gadget downloads – 250,000+ downloads (750 a month ongoing)  Facebook application designed and implementedWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  25. 25. Google Desktop vs iGoogle GadgetsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  26. 26. NHS Choices iGoogle Gadget PrototypeWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  27. 27. Drag and Drop Widget Portal (flash)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  28. 28. BBC Widget Based HomepageWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  29. 29. Pregnancy Desktop Widget (Adobe Air)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  30. 30. Fitness WidgetWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  31. 31. Stop Smoking WidgetWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  32. 32. Alcohol CalculatorWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  33. 33. A New Generation: “Generation Skip”  Observation:  There is a group of people who are skipping the desktop and laptop and going direct to Mobile devices like: – iPhone – Smart Phones (Blackberry, Nokia, etc) – iPod (wifi) – iTouch – Tablets – Netbooks – E-Readers – Web connected (Kindle / wifi)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  34. 34. Coming up next… Mobile and the App Store ExplosionWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  35. 35. Communities and the app store explosion! Apps are selling handsets Handsets are selling appsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  36. 36. Apple App Store The popularity of the App Store is easy to measure. In a little more than 13 months, Apple has seen more than 1.5 billion programs downloaded. Developers love it too: Theyve written roughly 60,000 programs to sell through it, according to several estimates. (source WSJ)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  37. 37. Google Android Market Slow uptake.., but Chrome to be bundled with Sony Vaio – Chrome to become an Operating SystemWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  38. 38. Blackberry App Store Blackberry now outselling iPhone in the US and more popular for corporate / enterprise. More secure and easier to manage by IT dept.Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  39. 39. O2 Litmus App Store £10,000 reward Developers will have better ideas and can often move faster than O2.Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  40. 40. Palm Pre App Store (coming in Sept)  WebOS  Palm webOS is a smartphone platform, powered by Linux, and developed by Palm. The Palm Pre smartphone is the first device to launch with webOS, and both were introduced to the public at the Consumer Electronics Show in Las Vegas on January 8, 2009). The Palm Pre and webOS were released on June 6, 2009). The webOS features significant online social network and Web 2.0 integrationWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  41. 41. Nokia App Store  Nokia Symbian OS applications  Java MEWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  42. 42. Samsung App StoreWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  43. 43. Vodafone Widget StoreWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  44. 44. Orange App StoreWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  45. 45. Mobile Widget SummaryWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  46. 46. Mobile Widget SummaryWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  47. 47. Widget aggregators  Handango (white label solutions)  Qualcomm’s Plaza Retail (coming soon)Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  48. 48. Coming up next… Gaming ConsolesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  49. 49. Gaming ConsolesWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  50. 50. Coming up next… NHS Choices Widget StrategyWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  51. 51. Syndication, Development and Distribution “Build once, deploy to many” NHS Choices Widget Development process includes 5 phases: Define Dream Design Develop Deliver Understand Rough Refine and Build and Delivery the business sketches, tighten implement of digital goals of the blue sky designs. creative and assets. widget. ideas and technology creative Content Launch. thinking. Adapt for Design multi – Review Mock ups interface platforms, and Wire frames Re-skin able devices and measurem User White Label browsers ent. Experience version. Phase I Phase II Phase III Phase IV Phase V360° Digital Strategy and Distribution: Anytime, Anywhere, Any Device =Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  52. 52. Widget Builder and White Label Companies  Companies are creating drag and drop tools for creating widgets.  White Label solutions for corporations.  Widget Frameworks which run on any platform, browser or device.Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  53. 53. Cost | Value | Benefit | MatrixCostWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com Value ©2009 Copyright Symbio Agency - All rights reserved
  54. 54. Conclusions and Insight  The web is fragmenting (social networks, trusted sources, micro sites)  Widget’s deliver targeted content when and where you need it.  We need more NHC Choices Widgets. – Build 360° – Buy – Partner – Distribute  Trend towards thin client / cloud computing (Google / Chrome)  Mobile and Desktop widgets and gadgets moving to universal formats.  Handset and mobile service providers developing app stores (to increase sales, data usage and revenue from paid apps) – Heavy adoption of smart phones / devices for the app  “Build once, deploy to many” is our mantra!  NHS Choices to embrace the developer community. Extend our data.  Initiate discussions with Widget development platform companies  Continue to exploit web browser ubiquity – Browser bases widgets can be complex and universal. (tools, widgets, badges etc)  Review “The Team” for an integrated and repeatable development process  Become an aggregator of excellent widgets in healthcare.  R+D – keep on the radar: Gaming consoles, Interactive TV, MobileWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  55. 55. Ideas  Partner with the Gov.direct and BusinessLink  http://innovate.direct.gov.uk/ (establish health presence)  http://www.showusabetterway.co.uk/call/about.html (£20k)  48 Hour “NHS Choices Widget Tweak-end”  Work with students (they have the time and desire)  University Road Show  Internship Program  Prize / Giveaway for best widget  Approach developers who have already built NHS widgetsWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  56. 56. Next Steps  Identify 9 concepts then 6 refined to 3 widgets which meet our criteria – Mums and parenting? – Diabetes? – Change for life?  Coordinate with the DH Campaigns team  Identify internal and external resources  Assemble project teams / timelines and milestones  Design, Develop and Deploy 3 “World Class Widgets” in Q4 2009 + Q1 2010.Web: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved
  57. 57. Thank You Maitland Waters Digital Distribution, Syndication and Innovation NHS Choices  maitland@symbioagency.comWeb: http://www.nhs.uk | Maitland Waters – maitland@symbioagency.com ©2009 Copyright Symbio Agency - All rights reserved

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