900 bad buzz in 2016 ? Who are the victims ? What are the main triggers, what about the consequences of a bad buzz ? What are the most effective tactics ?
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Despite standards, viewability measurements done by "black box" vendors are not reliable because they cannot be independently verified for accuracy.
Marketers should DIY (do it yourself) using standard browser javascript code to double check if the measurements from the vendors are even close.
With published estimates of viewability in the 60 - 80% range, it is likely very far off. Look at the directly measured data in the following charts and see for yourself what correctly measured viewability looks like.
Hussam Algaladi is a digital marketing expert with over 7 years of experience. He is currently the Marketing Manager at iCLICK, a digital consulting firm serving clients in the GCC market. He has extensive experience as a digital marketing consultant for many Arabic companies and multinational organizations. He has managed over $5 million in online advertising spend, generating over $40 million in revenue for his clients.
This document discusses measuring the effectiveness of social media campaigns. It covers various types of metrics used to analyze performance, influence, trends, and programs. It provides examples of awareness, engagement, influence, and authority metrics. It also discusses tools for media analysis, monitoring influence, and social engagement platforms that can be used to track public dialogue and sentiment. Case studies are presented and best practices for social media analysis are discussed.
This document discusses strategies for streamlining client communications across multiple channels. It recommends adopting a clear strategy focused on attracting, converting, retaining, and getting referrals from clients. The document also stresses understanding what channels and content clients value most, keeping client contact details up-to-date, engaging on social media in a natural way, and spending less time creating content and more time engaging clients through curated content. Automating content distribution and social media engagement through a solution like Feedsy is presented as a way to streamline efforts and reduce the time spent on communications.
The impact-of-social-media-usage-on-sales-performanceKim Cox
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
- Twitter surpassed LinkedIn as the most important social media site for B2B sales.
- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social selling abilities.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Despite standards, viewability measurements done by "black box" vendors are not reliable because they cannot be independently verified for accuracy.
Marketers should DIY (do it yourself) using standard browser javascript code to double check if the measurements from the vendors are even close.
With published estimates of viewability in the 60 - 80% range, it is likely very far off. Look at the directly measured data in the following charts and see for yourself what correctly measured viewability looks like.
Hussam Algaladi is a digital marketing expert with over 7 years of experience. He is currently the Marketing Manager at iCLICK, a digital consulting firm serving clients in the GCC market. He has extensive experience as a digital marketing consultant for many Arabic companies and multinational organizations. He has managed over $5 million in online advertising spend, generating over $40 million in revenue for his clients.
This document discusses measuring the effectiveness of social media campaigns. It covers various types of metrics used to analyze performance, influence, trends, and programs. It provides examples of awareness, engagement, influence, and authority metrics. It also discusses tools for media analysis, monitoring influence, and social engagement platforms that can be used to track public dialogue and sentiment. Case studies are presented and best practices for social media analysis are discussed.
This document discusses strategies for streamlining client communications across multiple channels. It recommends adopting a clear strategy focused on attracting, converting, retaining, and getting referrals from clients. The document also stresses understanding what channels and content clients value most, keeping client contact details up-to-date, engaging on social media in a natural way, and spending less time creating content and more time engaging clients through curated content. Automating content distribution and social media engagement through a solution like Feedsy is presented as a way to streamline efforts and reduce the time spent on communications.
The impact-of-social-media-usage-on-sales-performanceKim Cox
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
- Twitter surpassed LinkedIn as the most important social media site for B2B sales.
- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social selling abilities.
O documento descreve Jesus como o "Mestre dos Mestres" e lista lições que podem ser aprendidas com ele, como superar momentos difíceis da vida, não ter medo de viver, e ter esperança mesmo nos momentos de frustração. Também diz que a vida é o maior espetáculo e que na escola da existência se aprende com acertos e erros.
1) The document describes edits made to a magazine front cover and contents page in Photoshop. For the front cover, the background was changed to grey, text was moved, the barcode was adjusted, and cover lines were changed to yellow.
2) For the contents page, subheadings stayed the same but info was added, images were moved to the top and grouped closer together, and a social media box was added. A yellow border was used to call out the main article and match the front cover color scheme. The background was changed to grey and additional elements like a website, page numbers, and quotes were included.
Drug abuse refers to using drugs in a way that deviates from approved medical use, while drug addiction involves compulsive drug use that takes priority over other activities. Commonly abused drugs include depressants like alcohol and barbiturates, stimulants like cocaine and amphetamines, hallucinogens like LSD, marijuana, inhalants, and steroids. Cocaine works by blocking the reuptake of dopamine and other neurotransmitters, while morphine acts on opioid receptors to inhibit adenylate cyclase and produce sedation. Counseling patients and encouraging lifestyle changes can help those struggling with drug abuse and addiction.
Mrs. feilbach's google slides on google skillsmelissawhitman
This document provides instructions for performing various tasks in Google Slides, such as adding titles and text, changing fonts and colors, inserting images, adding shapes and animations, checking spelling, and including transitions between slides. The steps are broken down into sections for each task, such as how to open a new presentation, add slides, crop or copy images, group objects, and apply transitions.
1. O documento apresenta 20 problemas de matemática envolvendo operações com números naturais como adição, subtração, multiplicação e divisão. Os problemas abordam cálculos com dinheiro, pontuação em jogos, medição de distâncias, cálculo de salários e gastos.
Este documento presenta conceptos básicos sobre vectores en el plano y en el espacio. Define un vector como un segmento orientado con magnitud, dirección y sentido. Explica que un vector en el plano se caracteriza por su dirección, origen, punto de aplicación y longitud. Incluye ejemplos de vectores en el plano y en el espacio. También define los componentes de un vector como magnitud, dirección y sentido.
Este documento describe una visita planeada a la Biblioteca Infantil y Juvenil de la República Dominicana por estudiantes de 1er año de bachillerato. La maestra ha notado que los estudiantes no leen el libro de texto y ha planificado esta visita para desarrollar el hábito de lectura. El objetivo es que los estudiantes conozcan la biblioteca, se entusiasmen con la lectura y valoren la importancia de leer. La visita incluirá un recorrido guiado, una charla y actividades en las salas
Esta aula ensina sobre formulários em PHP: (1) Formulários são usados para obter informações do usuário e as variáveis $_GET e $_POST coletam os dados; (2) Exemplo de um formulário com dois campos e um botão de envio; (3) Os dados são enviados para outro arquivo PHP para processamento.
Hahnemühle‘s Albet LabScience brand is a range of products designed for general filtration applications and complex filtration processes in life science and analytical applications in chemical and biological laboratories. The technical specifications of our membranes and syringe filters allow their use in areas where reproducibility and consistency are of major importance.
Quality
Our syringe filters undergo strict quality controls during and after production. The storage life of the finished products in the
warehouse is constantly monitored. Each filter holder undergoes the following five tests: bubble point, burst pressure, membrane absorption, flow rate and extractable substances. The range includes filter holders for the reliable separation of microorganisms and particles in liquids, air and other gases. Clear and sterile filtration, sample production, sterile aeration and medical applications are just some of the areas where disposable filter holders are typically used. They are available in different pore sizes and with different hydrophilic or hydrophobic membrane materials.
Our microfiltration range also includes membrane units. The first step towards successful analysis is choosing the right membrane unit. We offer you different membrane filters with pore sizes from 0.2 μm – 8 μm for particle removal or for the collection of the microorganisms to be examined from solutions. Various cellulose-based membranes and polymer materials cover a wide range of application areas, from clarification and sample preparation to sterile and air filtration to aeration and microbiological control. See our quick and easy to use guidelines on page 8f, which will help you to decide which product is perfect for you.
El documento discute estrategias de enseñanza y aprendizaje. Señala que el mejoramiento de las competencias de los estudiantes depende del desarrollo profesional continuo de los maestros. Los maestros deben liderar su propio mejoramiento identificando sus fortalezas y debilidades para mejorar. El proceso educativo debe enfocarse en fortalecer el aprendizaje significativo, autónomo y colaborativo.
Intervento di Claudio Buja, Presidente di Universal Music Publishing Ricordi srl, in occasione dell'incontro "Marchi, brevetti e diritto d'autore" tenutosi lo scorso 13 marzo 2017 presso Unindustria Bologna.
El informe diario del Mercado Abierto Electrónico resume los montos negociados y variaciones de precios en renta fija, pases, forex y otros mercados del día 10 de marzo de 2017. Incluye gráficos de volúmenes históricos, índices de mercado, curvas de rendimiento de títulos públicos y detalles sobre licitaciones del BCRA.
El documento describe el procedimiento para el montaje de un encofrado trepante mediante 8 pasos: 1) montaje de paneles, 2) colocación de vigas, 3) instalación de elementos de aproximación y arriostramiento, 4) primera puesta e instalación de plataforma superior, 5) desencofrado, 6) primera elevación, 7) segunda elevación, 8) elevaciones siguientes. Cada paso incluye actividades de montaje y comprobaciones a realizar.
Mulheres no japão (diferenças e cultura)cléo menegatt parte 1 Cleonice Menegatt
O documento descreve as características físicas e traços culturais distintivos das mulheres japonesas, destacando sua beleza e delicadeza oriental, cabelos lisos, olhos puxados e pele macia, além de serem consideradas extremamente fiéis e carinhosas devido aos princípios e cultura japoneses.
The document discusses how marketing technology (martech) solutions are increasingly benefiting small and medium-sized businesses (SMBs). It notes that martech platforms and solutions that were previously only accessible to large enterprises are now affordable and suitable for SMBs. However, the document also finds that most SMBs have yet to adopt martech services. It provides data showing that less than one in four SMBs currently use a customer relationship management system and that a minority of SMBs make effective use of customer data from point-of-sale systems. Overall, the document examines how martech is leveling the playing field for SMBs while many have yet to fully embrace related opportunities.
This document summarizes research findings on bad buzz situations from January 2015-December 2015. Some key findings include:
- There were 643 documented bad buzz situations involving companies/organizations of all sizes and sectors.
- The majority of victims are now small/medium businesses, public agencies, and non-profits rather than just large brands.
- Most bad buzz originates online, especially on Twitter, websites/blogs, and Facebook. Common triggers are miscommunication and violations of taboos like discrimination.
- When faced with bad buzz, organizations now typically communicate a statement rather than stay silent. However, responses are only effective in calming web users about half the time. The most effective responses include accepting responsibility
O documento descreve Jesus como o "Mestre dos Mestres" e lista lições que podem ser aprendidas com ele, como superar momentos difíceis da vida, não ter medo de viver, e ter esperança mesmo nos momentos de frustração. Também diz que a vida é o maior espetáculo e que na escola da existência se aprende com acertos e erros.
1) The document describes edits made to a magazine front cover and contents page in Photoshop. For the front cover, the background was changed to grey, text was moved, the barcode was adjusted, and cover lines were changed to yellow.
2) For the contents page, subheadings stayed the same but info was added, images were moved to the top and grouped closer together, and a social media box was added. A yellow border was used to call out the main article and match the front cover color scheme. The background was changed to grey and additional elements like a website, page numbers, and quotes were included.
Drug abuse refers to using drugs in a way that deviates from approved medical use, while drug addiction involves compulsive drug use that takes priority over other activities. Commonly abused drugs include depressants like alcohol and barbiturates, stimulants like cocaine and amphetamines, hallucinogens like LSD, marijuana, inhalants, and steroids. Cocaine works by blocking the reuptake of dopamine and other neurotransmitters, while morphine acts on opioid receptors to inhibit adenylate cyclase and produce sedation. Counseling patients and encouraging lifestyle changes can help those struggling with drug abuse and addiction.
Mrs. feilbach's google slides on google skillsmelissawhitman
This document provides instructions for performing various tasks in Google Slides, such as adding titles and text, changing fonts and colors, inserting images, adding shapes and animations, checking spelling, and including transitions between slides. The steps are broken down into sections for each task, such as how to open a new presentation, add slides, crop or copy images, group objects, and apply transitions.
1. O documento apresenta 20 problemas de matemática envolvendo operações com números naturais como adição, subtração, multiplicação e divisão. Os problemas abordam cálculos com dinheiro, pontuação em jogos, medição de distâncias, cálculo de salários e gastos.
Este documento presenta conceptos básicos sobre vectores en el plano y en el espacio. Define un vector como un segmento orientado con magnitud, dirección y sentido. Explica que un vector en el plano se caracteriza por su dirección, origen, punto de aplicación y longitud. Incluye ejemplos de vectores en el plano y en el espacio. También define los componentes de un vector como magnitud, dirección y sentido.
Este documento describe una visita planeada a la Biblioteca Infantil y Juvenil de la República Dominicana por estudiantes de 1er año de bachillerato. La maestra ha notado que los estudiantes no leen el libro de texto y ha planificado esta visita para desarrollar el hábito de lectura. El objetivo es que los estudiantes conozcan la biblioteca, se entusiasmen con la lectura y valoren la importancia de leer. La visita incluirá un recorrido guiado, una charla y actividades en las salas
Esta aula ensina sobre formulários em PHP: (1) Formulários são usados para obter informações do usuário e as variáveis $_GET e $_POST coletam os dados; (2) Exemplo de um formulário com dois campos e um botão de envio; (3) Os dados são enviados para outro arquivo PHP para processamento.
Hahnemühle‘s Albet LabScience brand is a range of products designed for general filtration applications and complex filtration processes in life science and analytical applications in chemical and biological laboratories. The technical specifications of our membranes and syringe filters allow their use in areas where reproducibility and consistency are of major importance.
Quality
Our syringe filters undergo strict quality controls during and after production. The storage life of the finished products in the
warehouse is constantly monitored. Each filter holder undergoes the following five tests: bubble point, burst pressure, membrane absorption, flow rate and extractable substances. The range includes filter holders for the reliable separation of microorganisms and particles in liquids, air and other gases. Clear and sterile filtration, sample production, sterile aeration and medical applications are just some of the areas where disposable filter holders are typically used. They are available in different pore sizes and with different hydrophilic or hydrophobic membrane materials.
Our microfiltration range also includes membrane units. The first step towards successful analysis is choosing the right membrane unit. We offer you different membrane filters with pore sizes from 0.2 μm – 8 μm for particle removal or for the collection of the microorganisms to be examined from solutions. Various cellulose-based membranes and polymer materials cover a wide range of application areas, from clarification and sample preparation to sterile and air filtration to aeration and microbiological control. See our quick and easy to use guidelines on page 8f, which will help you to decide which product is perfect for you.
El documento discute estrategias de enseñanza y aprendizaje. Señala que el mejoramiento de las competencias de los estudiantes depende del desarrollo profesional continuo de los maestros. Los maestros deben liderar su propio mejoramiento identificando sus fortalezas y debilidades para mejorar. El proceso educativo debe enfocarse en fortalecer el aprendizaje significativo, autónomo y colaborativo.
Intervento di Claudio Buja, Presidente di Universal Music Publishing Ricordi srl, in occasione dell'incontro "Marchi, brevetti e diritto d'autore" tenutosi lo scorso 13 marzo 2017 presso Unindustria Bologna.
El informe diario del Mercado Abierto Electrónico resume los montos negociados y variaciones de precios en renta fija, pases, forex y otros mercados del día 10 de marzo de 2017. Incluye gráficos de volúmenes históricos, índices de mercado, curvas de rendimiento de títulos públicos y detalles sobre licitaciones del BCRA.
El documento describe el procedimiento para el montaje de un encofrado trepante mediante 8 pasos: 1) montaje de paneles, 2) colocación de vigas, 3) instalación de elementos de aproximación y arriostramiento, 4) primera puesta e instalación de plataforma superior, 5) desencofrado, 6) primera elevación, 7) segunda elevación, 8) elevaciones siguientes. Cada paso incluye actividades de montaje y comprobaciones a realizar.
Mulheres no japão (diferenças e cultura)cléo menegatt parte 1 Cleonice Menegatt
O documento descreve as características físicas e traços culturais distintivos das mulheres japonesas, destacando sua beleza e delicadeza oriental, cabelos lisos, olhos puxados e pele macia, além de serem consideradas extremamente fiéis e carinhosas devido aos princípios e cultura japoneses.
The document discusses how marketing technology (martech) solutions are increasingly benefiting small and medium-sized businesses (SMBs). It notes that martech platforms and solutions that were previously only accessible to large enterprises are now affordable and suitable for SMBs. However, the document also finds that most SMBs have yet to adopt martech services. It provides data showing that less than one in four SMBs currently use a customer relationship management system and that a minority of SMBs make effective use of customer data from point-of-sale systems. Overall, the document examines how martech is leveling the playing field for SMBs while many have yet to fully embrace related opportunities.
This document summarizes research findings on bad buzz situations from January 2015-December 2015. Some key findings include:
- There were 643 documented bad buzz situations involving companies/organizations of all sizes and sectors.
- The majority of victims are now small/medium businesses, public agencies, and non-profits rather than just large brands.
- Most bad buzz originates online, especially on Twitter, websites/blogs, and Facebook. Common triggers are miscommunication and violations of taboos like discrimination.
- When faced with bad buzz, organizations now typically communicate a statement rather than stay silent. However, responses are only effective in calming web users about half the time. The most effective responses include accepting responsibility
The document discusses findings from 12 mobile marketing attribution (MTA) studies conducted by MMA across various brands and sectors. Some key findings include:
- Mobile has become mainstream for marketing but choices are overwhelming. Video and targeted display can drive consideration and sales respectively.
- Shorter mobile videos under 30 seconds perform better. Location targeting can significantly increase foot traffic and sales.
- Measurement and attribution tools still rely heavily on outdated metrics. Multi-touch attribution is important for accountability but current solutions have issues.
This document summarizes a presentation about emerging trends in marketing, communications, and media. It discusses the rise of social media and word-of-mouth marketing. Key trends include growing social network marketing, mobile marketing, and user-generated content. It also addresses challenges like measuring effectiveness and integrating new approaches into company culture. The presentation provides advice on implementing successful social media strategies and building brand communities.
Dow Jones Risk and Compliance, in conjunction with MetricStream, surveyed 330 respondents around the world to understand companies’ usage of anti-corruption programs and its impact on business decisions as well as due diligence in practice.
Delve into the Annual Survey to find out the latest insights on anti-corruption program and due diligence.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
1. The document discusses trends in social media, word-of-mouth (WOM), and community building in Canada based on a survey of over 300 Canadian marketing leaders.
2. It finds that forms of social media like social networks, mobile marketing, and user-generated content will experience strong growth in the next few years.
3. The biggest challenges in implementing social media are the inability to measure its impact, lack of budgets, and lack of accepted standards and benchmarks.
Marloes Klop, Director, Ipsos MORI Reputation Centre presented business, government and public perspectives on cybercrime with an expert panel of Paul Abrahams, Head of Global Corporate Communications, RELX, Chi Onwurah MP, Shadow Minister for Business, Energy and Industrial Strategy, Culture, Media and Sport & Chair of the Internet, Communications and Technology APPG, and Gordon Morrison, Director of Government Relations, Intel Security & Vice Chair, Tech UK Cyber Management Committee.
Webinar - Multichannel Maturometer 2018 results: Key global trendsAcross Health
Questions answered include:
• Did the 20%+ budget increase in 2017 continue in 2018?
• Which channels have reached maturity…and which ones could break out in the next years?
• What are the industry's biggest bottlenecks for adopting digital?
• (How) are key digital capabilities developing versus last year?
• How satisfied is the industry with its digital efforts to date?
For the recorded webinar please visit our website: http://bit.ly/2vC86oc
Influencer Marketing: From Content to CommerceTrepoint
The Digital Path to Purchase is ever changing, but in this presentation Trepoint CEO Bill Carmody shows you how you can track and measure the effectiveness of your content marketing. What's the ROI of your influencer marketing? Don't guess. Build the measurements you need to succeed.
Digital Path to Purchase: From Content to ConversionTrepoint
Why does some content convert and other content fall flat? In this presentation, Bill Carmody provides the answers as well as a 3rd party case study from Nielsen Catalina.
The document discusses the shifting landscape of digital communications in B2B organizations. It finds that HR has increased its digital capabilities and investment over the last year and has become the second most powerful voice in many companies, challenging marketing's traditional ownership of communications. There is a lack of clarity and integration between corporate and employer branding efforts. While collaboration between marketing and HR is seen as important, they have different objectives and priorities and scores for actual collaboration remain average. The types of metrics used also differ, with neither department consistently measured on overall brand success.
Across Health Multichannel Maturometer 2018Across Health
The survey found that while digital budgets and satisfaction levels have increased compared to previous years, training and skills development for digital transformation remains low. Fewer than one third of respondents were very comfortable with their company's digital strategy and teams. Additionally, over half felt their company was not offering sufficient opportunities to develop digital skills. The survey also found that healthcare disruption is widely recognized but companies feel underprepared. Key challenges included regulatory issues, lack of a clear digital strategy, and insufficient internal knowledge.
All you need to know about Strategy, Technology, and Talent.
Berghs School of Communications and Mynewsdesk present three crucial areas to succeed in PR:
1. Strategy
2. Technology
3. The Future
Check out the findings from our latest global study, the state of digital PR, which covered eight markets and gathered insights from over 2,500 communicators.
1. The document summarizes 10 marketing technology trends predicted for 2016 based on a survey of 204 marketers.
2. Competition for data analysts and scientists will increase as marketers struggle to manage growing data from multiple tech platforms.
3. Marketers will seek to consolidate their tech platforms to reduce resource demands as the shortage of analysts puts pressure to streamline partners.
The document discusses the role of digital channels in building brands. It notes that digital is not just a channel, and examines questions around the purpose of a brand's digital presence, such as whether it is meant to add reach, generate or fulfill demand, engage or build communities, and drive different types of sales. It also explores how to measure success beyond just clicks, shares or traffic. The document advocates measuring brand impact and strength over time, as clicks alone are not correlated with long-term brand influence. Charts show how different media compare on reach and saliency, and that online video outperforms TV for reach in Brazil and Latin America.
Technology Primer: Monitor a Website in Minutes Using Shortcuts for Customer ...CA Technologies
This document discusses how CA App Experience Analytics can be used to monitor websites and analyze customer experience. It describes how JavaScript injection allows the tool to collect analytics from user browsers. The presentation then demonstrates how to quickly set up monitoring for a new web app by adding it in the CA AXA console and inserting a code snippet. Users can view collected analytics to help optimize customer journeys and improve digital performance.
For the fifth year running, Across Health is presenting you with its truly unique digital landscape overview among life sciences in Europe, US and emerging markets. The Digital Barometer gives you a 360°view on the status, challenges and future of “The New Normal”, i.e. where digital has become a commodity & is fully integrated in the overall channel mix.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
Similar to 900 bad buzz in 2016: MMC research findings (20)
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
1. 1 BAD
BUZZ
2016:
RESEARCH
FINDINGS
Almost 900 bad
buzz
since
2015
(1)
(1)
871
bad
buzz
from
01/01/2016
to
12/31/2016
(2)
Inventory
of
significant
bad
buzz
on
English
&
French
web
Bad
Buzz
March
2017
+
40
% vs
2015
(2)
2015
MMC
BAD
BUZZ
BAROMETER
2. 2 PROFILE OF
BAD
BUZZ
VICTIMS
B
to
C
companies
are
still
the
most
exposed
to
bad
buzz
even
though
a
bit
less
than
in
2015
Public
administration &
associations are
more
exposed
to
bad
buzz
in
2016
vs
2015
PROFILELocationTactic
TriggerConsequences
49
25
16
9 1
55
20
18
6 1
2016 2015
%
*
Associations
&
charities
MMC
bad
buzz
barometer
-‐ 2016
3. 3 SECTORS EXPOSED
TO
A
BAD
BUZZ
14
13
11 10 10
7 6 6
4 3
16
18
9
11
9
7
7 8 6 5 5
15
2016 2015
%
Media is
less
exposed
than
in
2015
but
still
the
number
one
victim.
Internet
is
as
exposed
as
restaurant-‐hotel
Culture is
more
impacted
by
bad
buzz
vs
2015
PROFILELocationTactic
TriggerConsequences
MMC
bad
buzz
barometer
-‐ 2016
4. 4 TRIGGER:
COMMUNICATION
VS
OTHER
INITIATIVES
Only
30%
(vs
40%
in
2015)
of
bad
buzz
result
from
miscommunication
30%
40%
2016 2015
Communication Other
initiative
(behavior…)
Does
it
mean
communication
&
digital
manager
are
more
vigilant
?
ProfileLocationTacticTRIGGERConsequences
Events
that
trigger
a
bad
buzz
:
communication
or
another
initiative
(behavior…)?
MMC
bad
buzz
barometer -‐ 2016
5. 5 TRIGGERS:
DIGITAL
TABOOS
5
Sensitive
topics
explain
nearly
70% of
bad
buzz:
ethnical*,
sexual
&
social
discrimination,
manipulation,
disrespect
towards
clients
22
13 13
10 9 9
6 5 4 3
6
18
13
10
11
10 9
4 4 0 3
18
2016 2015
%
Ethnic
discrimination
is
a
more
sensitive
topic
now
Religious
discrimination
has
become
part
of
the
top
ten
sensitive
topics
*Ethnical
&
regional
discrimination
ProfileLocationTacticTRIGGERConsequences
MMC
bad
buzz
barometer -‐ 2016
6. 6 PLACE
OF
EMERGENCE
/
ON
LINE
VS
OFF
LINE
Off
line
media
lost
ground
vs
On
line
media
2016 2015
On
line
media Off
line
media
Profile
LOCATIONTacticTriggerConsequences
95% 93%
Where
does
a
bad
buzz
break
out
On
line
or
Off
line
?
Profile
Trigger
MMC
bad
buzz
barometer -‐ 2016
7. 7 PLACE
OF
EMERGENCE
/
SOCIAL
MEDIA
Social
media
has
extended
the
lead
over
blogs
&
websites
Twitter is
still
the
main
place
where
a
bad
buzz
appears
Facebook
is
catching
up
with
Twitter
37
30
25
7 1
36
21
35
4 4
Twitter Facebook Web
sites
&
blogs
Video
platforms
Other
2016 2015
%
Where
does
a
bad
buzz
break
out
on
the
web
?
TacticConsequencesProfile
LOCATIONTrigger
MMC
bad
buzz
barometer -‐ 2016
8. 8 FACEBOOK
IMPACTED
40% of
bad
buzz
impact
Facebook
page
&
almost
simultaneously
Twitter
TacticConsequencesProfile
LOCATIONTrigger
9. 9 TACTIC
/
COMMUNICATION
VS
SILENCE
In
2016,
silence
has
kept
loosing
ground
vs
communication
2016 2015
Communication No
communication
ProfileLocation
TACTICTriggerConsequences
13% 16%
When
hit
by
a
bad
buzz,
how
do
the
organizations
react:
communication
vs
silence
?
Communication is
the
number
one
tactic
MMC
bad
buzz
barometer -‐ 2016
10. 10 TACTIC
/
MEA
CULPA
– BACK
TRACKING
Mea
culpa
or
back
tracking
are
not
yet
the
dominant
reaction
56% 58%
44% 42%
2016 2015
Mea
culpa
or
back
track
Neither
mea
culpa
nor
back
track
How
many
organizations
do
apologize
or
back
track?
ProfileLocation
TACTICTriggerConsequences
MMC
bad
buzz
barometer -‐ 2016
11. 11 TACTIC
/
MEA
CULPA
Organizations
are
more
likely
to
apologize
for
a
miscommunication than
a
controversial
initiative
(behavior…)
47%
30%
COMMUNICATION OTHER*
Mea
culpa No
mea
culpa
How
many
organizations
issue
a
meaculpa
following
a
miscommunication
vs
another
initiative
?
ProfileLocation
TACTICTriggerConsequences
*other
initiative
as
an
inappropriate
behavior,
product…
MMC
bad
buzz
barometer -‐ 2016
12. 12 TACTIC
/
BACK
TRACKING
In
61% of
cases,
it’s
possible
to
back
track
(go
back
on
a
decision,
cancel
an
advertizement…)
48%52%
Rétropédalage Pas
de
rétropédalage
Proportion
of
back
tracking*
But
only
48%
of
organizations
choose
this
tactic
ProfileLocation
TACTICTriggerConsequences
*
When
it’s
possible
to
back
track
MMC
bad
buzz
barometer -‐ 2016
13. 13 TACTIC
/
BACK
TRACKING
WITHOUT
MEA
CULPA
More
than
1/3of
organizations
which
back
track
don’t
issue
a
mea
culpa
How
do
organizations
back
track*
?
63%
32%
5%
Back
track
+
mea
culpa
Back
track
+
explanation
but
no
mea
culpa
Back
track
+
no
communication
*on
the
basis
of
the
organizations
which
back
track
ProfileLocation
TACTICTriggerConsequences
MMC
bad
buzz
barometer -‐ 2016
14. 14 TACTIC
/
CENSORSHIP ON
FACEBOOK
Censorship
has
raised
sharply
(+13%)
and
has
become
a
common
practice
40%
27%
2016 2015
Don't
delete
negative
comments
Delete
negative
comments
How
many
organizations
practice
censorship
on
Facebook
?
ProfileLocation
TACTICTriggerConsequences
MMC
bad
buzz
barometer -‐ 2016
15. 15 TACTIC
EFFICIENCY
/
SILENCE
Silence
is
the
most
risky
reaction
Tactics
that
calm
web
users
down*
91%
9%
Communication No
communication
*
See
methodology
slide
24
ProfileLocation
TACTICTriggerConsequences
MMC
bad
buzz
barometer -‐ 2016
16. 16 TACTIC
EFFICIENCY
/
COMMUNICATION
55% 54%
2016 2015
Success No
success
Communication
is
not
really
more
effective
than
in
2015
What
has
been
the
return
on
experience?
When Organizations
communicate,
how
many
succeed
in
calming
web
users
down
*?
ProfileLocation
TACTICTriggerConsequences
*
See
methodology
slide
24 MMC
bad
buzz
barometer -‐ 2016
17. 17 TACTIC
EFFICIENCY
/
MEA
CULPA
Mea
culpa
is
often
the
most
effective
reaction
to
calm
web
users
down
74%
42%
MEA
CULPA NO
MEA
CULPA Success No
success
Success
rate
in
relation
to
mea
culpa
or
not*
ProfileLocation
TACTICTriggerConsequences
*
See
methodology
slide
24
MMC
bad
buzz
barometer -‐ 2016
18. 18 TACTIC
EFFICIENCY
/
BACK
TRACKING
When
justified,
back
tracking
is
the
most
effective
weapon
to
calm
web
users
down
Sucess
rate*
in
relation
to
back
tracking
or
not
ProfileLocation
TACTICTriggerConsequences
77%
40%
BACK
TRACKING
NO
BACK
TRACKING
Success No
success
MMC
bad
buzz
barometer -‐ 2016*
See
methodology
slide
24
19. 19 TACTICS
EFFICIENCY
/
CENSORSHIP
ON
FACEBOOK
Organizations
which
practice
censorship
on
Facebook
are
less
likely
to
calm
web
users
down
quickly.
Is
it
just
a
coincidence?
45%
58%55%
42%
CENSORSHIP NO
CENSORSHIP
Success No
success
MMC
bad
buzz
barometer -‐ 2016
Success
rate*
if
censorship
vs
no
censorship
ProfileLocation
TACTICTriggerConsequences
*
See
methodology
slide
24
20. 20 TACTIC EFFICIENCY
/ OVERALL
RESULT
In
48%
of
cases,
the
reaction
of
the
organization
has
not
a
positive
impact
52% 50%
2016 2015
Success No
success
MMC
bad
buzz
barometer -‐ 2016
No
significant
progress
compare
to
2015
Lieu
Proportion
of
bad
buzz
properly
handled*
?
ProfileLocation
TACTICTriggerConsequences
*
See
methodology
slide
24
21. 21 BAD
BUZZ
IMPACT
/
CRITICAL
TABOOS
It’s
much
more
difficult
to
handle
a
bad
buzz
in
case
of
allegations
of
manipulation
58% 51%
40% 39%
30%
ETHNIC
DISCRIMINATION
SEXUAL
DISCRIMINATION
DISRESPECT
TOWARDS
CLIENTS
SOCIAL
DISCRIMINATION
MANIPULATION
Success* No
success* MMC
bad
buzz
barometer -‐ 2016
ProfileTacticTriggerCONSEQUENCESLocation
*
Proportion
of
organizations
which
succeeded
in
calming
web
users
down
quickly
22. 22 BAD
BUZZ
IMPACT
ON
THE
ORGANIZATION
In
almost
40
% of
cases,
a
bad
buzz
has
a
negative
impact
on
the
organization
38%
62%
Negative
impact
No
negative
impact
Proportion
of
bad
buzz
with
negative
impact
New
criteria
ProfileTacticTriggerCONSEQUENCESLocation
MMC
bad
buzz
barometer -‐ 2016
23. 23
Main
negative
consequences
of
a
bad
buzz:
additional
costs,
impact
on
business
&
online
reputation
(1) Additional
costs
:
to
stop
an
advertising
campaign,
change
a
key
process,
offer
a
compensation
to
clients…
(2)
Impact
on
business
:
decline
in
turnover,
development
project
cancelled,
product
recall….
(3)
On
line
reputation
:
social
media
deactivated
or
flooded
with
criticism
for
several
weeks
Which
impact
is
the
most
common
?
New
criteria
ProfileTacticTriggerCONSEQUENCESLocation
BAD
BUZZ
IMPACT
ON
THE
ORGANIZATION
28% 24%
16%
9% 6%
17%
MMC
bad
buzz
barometer -‐ 2016
24. 24 MMC
RESEARCH
METHODOLOGY
Study
of
the
English
&
French
(1)
web
from
January
1st,
2016
to
December
31st
2016
A
significant
bad
buzz
is
defined
as
any
controversy
which
happens
to
be
critical
for
a
company
or
a
public
organization
and
that
takes
place
at
least
in
two
different
locations
on
the
web.
Some
may
be
«covered»
offline
as
well.
MMC’s
proprietary
methodology
used
to
evaluate
the
efficiency
of
the
company-‐
organization’s
tactics
when
hit
by
a
bad
buzz,
hinges
on
the
analysis
of
several
key
factors
such
as
the
:
• Tone
of
web
users’
comments
following
the
reaction
of
the
organization
• Evolution
of
the
number
of
«supportive»
or
«understanding»
comments
vs
«opponents»
METHODOLOGY
(1) Almost
70
%
of
the
bad
buzz
analyzed
in
this
study
are
« covered »
by
the
english
web
25. 25
http://mmc-‐communication-‐crise.com/
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US
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ans
d’expérience
en
gestion
de
crise
A‘’Pure
player ’’
in
digital
sensitive
communication
for
7
years
MMC
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DE
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DIGITALE
@
20 years
experience
in
commmunication
crisis
management
Key
prevention
tool :
a
predictive
test
to
anticipate
a
controversy
&
a
guide
line
to
deal
with
a
bad
buzz