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9 Ways to Manipulate People With Design
The document outlines nine psychological principles for manipulating user behavior through design to enhance product experience. These principles include familiarity bias, relative value, bandwagon effect, authority, faith in aesthetics, achievement, zeigarnik effect, self-expression, and surprise & delight. Each principle is illustrated with examples that emphasize how they influence user perception and interaction with products.
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9 Ways to Manipulate People With Design
- 1. @ZURB @asenderzon 9 Waysto Manipulate People with Design
- 2. Designing products is designingexperiences
- 5. Best products create lastingconnections
- 6.
- 7. You can designfor connections
- 8. We are vain,cheap and easily amused
- 10.
- 11. Best new things usefamiliar patterns
- 13.
- 15. Make it easyto get to know you
- 17. Design patterns makenew interfaces feel familiar
- 19. Unfamiliar patterns create confusion (atleast, at first)
- 21.
- 22. Comparing is easier thanappraising
- 24. Options make usfeel in control
- 25. Too many options createchoice paralysis
- 27. Things that arelimited have more value
- 29.
- 30. We are easilyswayed by behaviors and opinions of others
- 32.
- 36. Bandwagon can also workagainst you
- 38.
- 39. Authority can trump ourown beliefs
- 40. Experiment: “Teacher” instructed toadminister electric shock for “Student’s” wrong answer 65% obeyed, even though they wanted to stop
- 41. No, let’s notelectrocute anyone, please. Instead...
- 45. Be strategic withplacement
- 47. 5. Faith inAesthetics
- 48. We first judgethe site by its appearance, then consider its content
- 49. Study: Would you trusta health site? 83% negative comments stemmed from aesthetics
- 50. Attractive things appear morevaluable
- 53.
- 54. Study: Complete tasks onthis phone Faster task completion on visually appealing devices
- 55.
- 56. Competition is great, butwe like to win
- 58. We like challengesthat are sort of challenging
- 60. We appreciate rewardsmore when we don’t expect them
- 61. It’s science! Unpredictable rewardscause greater dopamine levels
- 63.
- 65.
- 66. When we becomeengaged in a story, we have to see how it ends
- 67. We generally liketo finish what we start
- 68. Experiment: Complete a jigsawpuzzle in time 90% continued after time was called
- 69. The key isgetting us to start something
- 71. Varying the lengthof steps keeps us motivated
- 73. Sometimes a guilttrip works best
- 75.
- 76. We are unique,special snowflakes
- 78. We perceive thingswe own (or create) as more valuable
- 80. Find ways tomake the experience feel personalized
- 82.
- 84. 9. Surprise &Delight
- 85. We remember keymoments in our experiences
- 86. Only highs andlows
- 87.
- 91.
- 94. So many nobs,girl
- 95. Familiarity Bias Show mesomething I already understand
- 96. Relative Value Give mea comparison
- 97. Bandwagon Tell me I’mmissing out
- 98. Authority Prove that it’sworth my while
- 99. Faith in Aesthetics Makeit attractive
- 100. Achievement Make it afun game
- 101. Zeigarnik Effect Help meget closure
- 102.
- 103.
- 104.