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9 tips to effectively use LinkedIn
Presented by:
Neal Stewart
VP of Sales & Marketing, Deschutes Brewery
Bridgette Borst Ombres
VP of Communications, A2U
Principal Consultant, The Commsultant
1. Set Objectives (such as)
• Impressions
• Become a thought leader
• Engagement
• Website/blog/podcast traffic
• Profile views
• Increasing connections
2. Keep your profile updated
4. Optimize
Keywords
and THINK
LIKE A
RECRUITER.
 Focus on a few
industries
 Comment
thoughtfully, with
substance and
initiate engagement
 Make it a habit
7. Consider it
your living
resume.
Take 10 minutes every couple of months and reassess
your LI profile.
Review “All activity” to see what others see.
Apply this guiding question: Is my profile still sending
the right message?
In addition to publishing relevant industry news, think
about writing articles, uploading presentations, videos
and other projects (as a portfolio of your work).
Be sure recommendations, endorsements and
certifications/trainings are listed.
8. Once you start to publish, utilize the “Featured”
section.
Q & A Your invitation to connect.
Let’s link up!
Neal Stewart
VP of Sales & Marketing,
Deschutes Brewery
Bridgette Borst Ombres
VP of Communications, A2U
Principal Consultant, The Commsultant

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9 tips to effectively use LinkedIn

  • 1. 9 tips to effectively use LinkedIn Presented by: Neal Stewart VP of Sales & Marketing, Deschutes Brewery Bridgette Borst Ombres VP of Communications, A2U Principal Consultant, The Commsultant
  • 2. 1. Set Objectives (such as) • Impressions • Become a thought leader • Engagement • Website/blog/podcast traffic • Profile views • Increasing connections
  • 3. 2. Keep your profile updated
  • 4.
  • 6.
  • 7.  Focus on a few industries  Comment thoughtfully, with substance and initiate engagement  Make it a habit
  • 8.
  • 9. 7. Consider it your living resume. Take 10 minutes every couple of months and reassess your LI profile. Review “All activity” to see what others see. Apply this guiding question: Is my profile still sending the right message? In addition to publishing relevant industry news, think about writing articles, uploading presentations, videos and other projects (as a portfolio of your work). Be sure recommendations, endorsements and certifications/trainings are listed.
  • 10. 8. Once you start to publish, utilize the “Featured” section.
  • 11.
  • 12. Q & A Your invitation to connect. Let’s link up! Neal Stewart VP of Sales & Marketing, Deschutes Brewery Bridgette Borst Ombres VP of Communications, A2U Principal Consultant, The Commsultant