This document provides a 9-frame analysis of the music video for "Kill em with Kindness" by Selena Gomez. It analyzes different shots in the video including mid shots, long shots, close ups, and establishing shots. The analysis focuses on how lighting, camera angles, framing, and mise-en-scene are used to convey changing moods and messages throughout the video from sadness to hope to confidence. Key symbols like a blood-stained white rose are also examined for their meaning and role in emphasizing the themes dealt with in the song.

1. 9 frame analysis

2. “Kill em with kindness” by Selena Gomez

4. This is one of the first few shots of the music video, It is a long mid shot. The
background is a plain wall that is brightly lit as compared to a more dull foreground.
The actor is wearing draped black clothing and has minimal makeup on. A black
and white filter is added to the entire music video. This gives an impact of sadness
and gloominess.

6. The camera zooms on to the character as she intensely sings on. There is a
contrast of lighting with the previous shot. The foreground becomes bright while
the background dulls down. This may emphasise on a change in the mood.

8. The camera has been zoomed out and captures a long shot/ Establishing shot. This
is the first time the background has been zoomed out completely revealing the
house. This gives the viewer a better insight into the overall mise en scene.

10. The camera pans back to a mid shot. This is the first part where characters other
than Selena Gomez have been shown. The lighting is consistent to rest of the
video. The shadows give an impression of longing an sadness.

12. The camera zooms back in. The focus shifts onto the singers facial expressions as
she sings on. This time, both the background and the foreground are brightly lit.
This may give an illusion of hope.

14. This long shot shows Selena sitting seductively in a room full of mirrors. The room
has several lights surrounding it. This shows a further change in mood which may
relate to confidence and self realization.

16. The camera zooms in to a close up of an inanimate object - A white rose in this
case - A dark liquid, presumably blood, drips down the rose. This detailed
symbolism emphasises on the negatives of the world that this song deals with.

18. This is the second establishing shot of the video. It is important as it shows that the
setting and location has been changed. The new mise en scene showcases a
nature oriented background emphasising on hope and kindness.

20. The final long shot shows a confident Selena walking down a dull corridor. She is
wearing a long white dress which acts as a contrast with the background. The
camera captures Selena’s body language which gives out a message of being
confident and fully self aware.