The document discusses corporate sponsorship and lists valuable benefits that sponsorship seekers can offer potential sponsors. Anisha Robinson Keeys is a corporate sponsorship strategist who has helped clients raise over $80 million. She provides a list of 84 beneficial offerings like ads, blog posts, events, and partnerships that sponsorship seekers can provide to corporations in exchange for funding. Keeys invites the reader to book a session to discuss how to improve their sponsorship program.

2.
Created
by
Anisha
Robinson
Keeys
on
behalf
of
Lance
+
Lee
Planning
getcorporatesponsorship.com
|
Anisha@lance-­‐lee.com|
917.830.6317
Corporations spend billions of dollars partnering with people, organizations and
brands that can help them reach their ideal customer.
Offering strong benefits is one of the most important elements of the sponsorship
seeking process. Getting this right WILL be a game changer! You can and will meet
or even exceed your sponsorship goals (some strategy and hard work is also
required)!
Sponsorship is essentially a sales transaction. Offerings like ad books VIP parking,
seating, and signage are antiquated and don’t translate into measurable value—
meaning your sponsor can’t get a clear and strong return on the “sale”/ their
investment.
Be relevant, creative and offer your potential sponsor tangible value by creating an
a la carte menu of strong valuable benefits. I’ve helped clients raise over $80
million dollars! Here is the list of my firms most frequently sold offerings and
benefits. Are you a sponsorship seeker? You can book a complementary 30-minute
exploratory session with me or send me an email.
Enjoy,
Anisha

3.
Created
by
Anisha
Robinson
Keeys
on
behalf
of
Lance
+
Lee
Planning
getcorporatesponsorship.com
|
Anisha@lance-­‐lee.com|
917.830.6317
BENEFIT/ OFFERING
1. Ads on video content
2. Affiliate links
3. Audio ads
4. Audio ads on podcasts
5. Banner ads on your website
6. Blog posts (on their blog or yours)
7. Book signings
8. Brand Ambassador
9. Build automobile dealer traffic
10. Case studies
11. Category exclusivity
12. Co branded collateral items
13. Coaching and personal appearances
14. Communicate corporate values
15. Connections and relationships with retailers
16. Content development- because CONTENT IS KING!
17. Coupon offerings
18. Create a mobile application
19. Create co-branded or cause related merchandise
20. Customer sign ups
21. Data collection
22. Develop industry related content
23. Discounted media buys
24. Display new automobile models
25. Donation in sponsors honor
26. Educate consumers
27. Enlist automobile test drivers
28. Entertain business partners and clients
29. Event site naming rights
30. Executive coaching
31. Focus groups
32. Google hangout
33. Group coaching programs
34. Guest blog posts
35. How to videos or podcasts
36. Ideation sessions
37. Increase usage of products with various constituents
38. Industry related info graphics
39. Intellectual property
40. Keynote speaker

4.
Created
by
Anisha
Robinson
Keeys
on
behalf
of
Lance
+
Lee
Planning
getcorporatesponsorship.com
|
Anisha@lance-­‐lee.com|
917.830.6317
41. Leverage your audience and influence
42. Licensing of existing content
43. Live audio interviews and webinars
44. Mailing list (email, mobile, home addresses)
45. Membership programs that feature your related goals or mission
46. Miscellaneous
47. Mobile advertising
48. Moderate/ emcee a program, talk or event
49. National spokesperson
50. On site digital signage
51. On site event announcement
52. On site customer acquisition
53. Opportunities for staff to volunteer
54. Opportunities to entertain clients
55. Opportunities to incentivize sales force
56. Opportunities to showcase community responsibility
57. Organize live events
58. Outdoor and or billboard ads
59. Paid product reviews
60. Panel discussions (you rep the corporation)
61. Pass-­through rights to suppliers, distributors and retailers
62. Pay for you to host a recruitment event
63. Pay per impression advertising (ppm)Performance based digital ads
64. Preferred supplier vendor status
65. Post a corporations open jobs
66. Product development
67. Product sampling
68. Product testing
69. Promote new product offering
70. Provide pass-­through rights to advertisers
71. Provide valet parking at your next high-­end event
72. Reward preferred customers
73. Right of refusal for renewal of a sponsored engagement
74. RSS feeds of content
75. Shared and discounted advertising
76. Showcase technology
77. Special events and hospitality
78. Survey of event attendees
79. Tweet chats
80. Tweets - you don't even have to be a celebrity!
81. Viewership or circulation
82. Website backlinks
83. White papers
84. Workshop facilitation

5.
Created
by
Anisha
Robinson
Keeys
on
behalf
of
Lance
+
Lee
Planning
getcorporatesponsorship.com
|
Anisha@lance-­‐lee.com|
917.830.6317
ANISHA ROBINSON KEEYS
Corporate Sponsorship Strategist | Author |Speaker|
With 18 years of fundraising and marketing experience, Anisha has
raised over $80 million dollars in the areas of education,
entrepreneurship, community development, youth and women’s
empowerment, disaster relief, arts, and health care.
As Chief Visionary/Officer, of Lance + Lee, Anisha advises corporations
and philanthropists on how to make the largest impact with their
money. Anisha also helps organizations and thought leaders with
corporate fundraising and organizational development. In addition to
operating a consulting practice Anisha has held leadership roles with
organizations including: The American Heart Association where she developed and
introduced the American Heart Walk in the Philadelphia region. She also worked at the
American Red Cross, where she significantly increased fundraising, community
engagement and ran the most successful special events program in the history of the
organization. In 2006, Anisha was awarded the prestigious American Red Cross’ Spirit of
Excellence Award.
Anisha holds a Bachelor of Business Administration from Chestnut Hill College. She is a
member Woman Donors Network, where she serves as an advisor for the Reflective
Democracy Initiative and a Trustee for the Montgomery County Community College. She
also serves on the board of directors for the Columbia North YMCA, Anna 1919
Foundation, and the Solomon Principal Group.
A frequent speaker at conferences and leadership retreats across the country, Anisha
speaks passionately about a variety of issues including: corporate sponsorship, diversity,
building your personal brand, social media and fundraising.
Anisha is the author of the book and curriculum: Get Corporate Sponsorship: A Step By
Step Guide To Securing Funding From Corporations, UNSTOPPABLE! 5 Triumphs of
Successful Sponsorship Seekers and 51 Retailers That Want To Help You Raise Money.

6.
Created
by
Anisha
Robinson
Keeys
on
behalf
of
Lance
+
Lee
Planning
getcorporatesponsorship.com
|
Anisha@lance-­‐lee.com|
917.830.6317
For more information on how Anisha can work with your organization, speak at your
conference or to get resource articles, visit us at:
lance-lee.com, anisharobinsonkeeys.com or email: anisha@lance-lee.com call:
917.830.6317
Do you want more information on how my client’s partner with these brands?
(Limited list)
IT’S ABOUT TIME WE MET
If you or your organization seeks better results, needs coaching, or a road map to jump-
start your corporate sponsorship program, I would love the opportunity to potentially save
you thousands of dollars and countless labor hours.
During your 30-minute complementary exploratory session, you can get some quick tips
that will increase your financial outlook. We can discuss your goal (s) and decide if and
how we can help you achieve those goals.