The document analyzes the codes and conventions used in the film posters, magazine covers, and trailers for the romantic comedies The Break-Up and The Proposal. For The Break-Up, it notes the use of blues and pinks in the poster to indicate the hybrid romantic-comedy genre and that the main characters and basic narrative are made clear. The trailer uses humor and shows the characters' acting and behavior to portray the break up aspect. For The Proposal, it states the poster and trailer combine to show the female lead is dominant and controlling through the use of reds, whites, and blacks.

1. A2 Media Studies Hannah Innoles Romantic-comedy synergy

2. Linking I have decided to do Romantic-comedy, I am going to look at specific films and link the codes and conventions in their film poster, magazine cover and film trailers.

3. The Break-Up Synergy http://www.youtube.com/watch?v=tdJB89WoPgM

4. The Break-Up synergy Humour clear in both. Blues pinks Made clear that it’s a hybrid film You are told who main characters are Basic narrative made known to audience Use of tape on poster shows comedy break up Their acting and behaviour in trailer shows the break up

5. The Proposal Synergy http://www.youtube.com/watch?v=kPgZcW8MCaA

6. The Proposal synergy Made clear by poster trailer combined that woman is dominate, controlling Reds Whites Blacks

7. Detailed trailer analysis

8. (1 sec) (4 sec) (6 sec) (7 sec) (10 sec) (18 sec) (32 secs) (20 secs) (29 sec)

9. (35sec) (51 sec) (1 min 14sec) (1 mins 26) (1mins 19) (1 min 18) (1min 56) (1 min 59) (2mins 04)

10. (2mins 06) (2mins 09) (2mins 13) (2mins 16) (2mins 22)

11. 1Sec – He wakes up, a close up shot is used to show him panicking from being late. 4sec- the studio/ company name and logo is presented to promote it to the audience 6sec- a panning shot of New York shown to show the audience the setting. 7 sec- blank screen with “this is Andrew” 10sec- same as above but saying “he is really late” explaining why in the first screen shot he was panicking 18sec- showing him close up shot in his working environment 20 sec- new character introduced 29sec- shows he’s low rank 32sec- text shows situation 35sec- problem made clear 51 sec- solution made clear 1min 14- comedy effect 1min 18 - panning of busy city 1min 19- story made clearer

12. 1min26- the production company 1min56- comedy effect 1min59- romantic effect- juxtaposition to the previous scene 2min 04- voice over states actresses name 2min06- voice over states actors name 2min09- comedy/romantic effect 2min13- film title 2min16- small scene, not in chronological order. 2min22- “coming soon”