The document compares IT project management in IT service delivery versus product development. In IT service delivery, projects focus on clearly defining the service, customers, delivery parameters, and benchmarks to ensure service level agreements are met. In contrast, IT product development requires understanding target customers, selecting development lifecycles, defining the product utilization and lifecycle, and creating supporting ecosystems to provide a complete user experience. While both require defining requirements, IT service delivery emphasizes consistent delivery while product development focuses on building usable, reliable, and valuable products within an ecosystem.