The document discusses theories of communication and provides guidance on effective communication. It discusses concepts like ego states, rhetoric, and transactional communication analyses. The key point is that communication is complex, dynamic, and influenced by many factors. Good communication requires understanding these influences and "playing communication games" strategically to shape environments and exchanges in a positive way.
The advertising revolution will not be televised anymore. Smart minds, smart mouths, smart phones, smart thumbs, and smart messaging are the essence of the New School multi-screen scene. The revolution will be devised by advertisers who can act like rappers, and crack stats like mathematicians.
There are numerous articles out there on communication and how to communicate effectively – whether that’s you, or your products and services. What I’m going to do here is give you a whistle-stop tour of some theories and guiding principles behind what factors influence communication. If you know what to look for, then you can start to understand how you can respond better. The idea being that good communication means knowing when, where, and how to play good-natured ‘games’.
If marketing is all about needs and wants: is it more about meaning-making, communal communicating, and social transactions – instead of just simply commerce? With so much noise, so much information, and so much competition: is marketing the silver bullet? And, as marketing is so important and such a basic function of human existence, should we all study it? Shouldn’t at least all professionals receive marketing training - especially with so much talk about the importance of personal branding and marketing yourself? Read on and find out why…
Wilson, J.A.J. (2013), “Marketing – the new core skill for all?”, The Marketeers, August, Indonesia: MarkPlus Inc. pp.82-87.
Module 3 ConclusionThrough this module’s online lectures and textb.docxraju957290
Module 3 Conclusion
Through this module’s online lectures and textbook readings, you analyzed how values and ethics are developed. You also evaluated the importance of accepting and managing diversity effectively.
Here are the key points covered:The six value orientations—individualism or collectivism; preferred personality; view of human nature; human-nature relationship; power distance; long-term vs. short-term orientation—all influence how individuals and groups understand and respond to the world, which in turn, affects how they interact with others.In addition to being truthful, ethical communication involves deciding which information can and should be disclosed or withheld as well as assessing the benefits or harm associated with specific messages.Truthfulness plays a fundamental role in ethical communication due to two reasons, you expect messages to be truthful and messages have consequences. The ethical consequences of sharing or withholding information depend on whether it is likely to help people to make informed decisions or not. A message is considered legitimately private when other parties have no right to expect access to it. Finally, to be an effective communicator, you have to discern the benefits or harm associated with your messages.The process of determining ethical choices and decisions can be based on both individual perspective and communal perspective. When ethics are discussed in an organizational context, the rights of the individual, such as the right to free speech or privacy, assume importance. However, a communal approach focuses on the common good or the best interests of the entire community. The morality of an action is assessed based on its consequences for the group.The three barriers to accepting diversity include preconceptions or lack of knowledge, stereotyping, and prejudice. These internal barriers however, can be overcome by increasing motivation, increasing knowledge of self and others, and avoiding stereotypes.Diversity can enhance your interpersonal effectiveness by increasing your opportunities, enhancing your abilities at work, and improving your self-awareness.
Diversity; Interpersonal Effectiveness
Learning about and accepting diversity can improve your interpersonal effectiveness and increase your personal and professional opportunities. It also allows you to widen your circle of friends and acquaintances and may even open up new business opportunities by helping you work in or manage diverse work groups.
Learning about diversity can increase your effectiveness at work. It can also help improve your ability to communicate with colleagues and customers or clients who differ from you. This may pave the way for organizational rewards and opportunities. In addition, accepting diversity and honing your skills in this area can enhance your self-awareness. Part of accepting and understanding diversity is the ability to understand and critique your own cultural beliefs and values. This understanding ...
The advertising revolution will not be televised anymore. Smart minds, smart mouths, smart phones, smart thumbs, and smart messaging are the essence of the New School multi-screen scene. The revolution will be devised by advertisers who can act like rappers, and crack stats like mathematicians.
There are numerous articles out there on communication and how to communicate effectively – whether that’s you, or your products and services. What I’m going to do here is give you a whistle-stop tour of some theories and guiding principles behind what factors influence communication. If you know what to look for, then you can start to understand how you can respond better. The idea being that good communication means knowing when, where, and how to play good-natured ‘games’.
If marketing is all about needs and wants: is it more about meaning-making, communal communicating, and social transactions – instead of just simply commerce? With so much noise, so much information, and so much competition: is marketing the silver bullet? And, as marketing is so important and such a basic function of human existence, should we all study it? Shouldn’t at least all professionals receive marketing training - especially with so much talk about the importance of personal branding and marketing yourself? Read on and find out why…
Wilson, J.A.J. (2013), “Marketing – the new core skill for all?”, The Marketeers, August, Indonesia: MarkPlus Inc. pp.82-87.
Module 3 ConclusionThrough this module’s online lectures and textb.docxraju957290
Module 3 Conclusion
Through this module’s online lectures and textbook readings, you analyzed how values and ethics are developed. You also evaluated the importance of accepting and managing diversity effectively.
Here are the key points covered:The six value orientations—individualism or collectivism; preferred personality; view of human nature; human-nature relationship; power distance; long-term vs. short-term orientation—all influence how individuals and groups understand and respond to the world, which in turn, affects how they interact with others.In addition to being truthful, ethical communication involves deciding which information can and should be disclosed or withheld as well as assessing the benefits or harm associated with specific messages.Truthfulness plays a fundamental role in ethical communication due to two reasons, you expect messages to be truthful and messages have consequences. The ethical consequences of sharing or withholding information depend on whether it is likely to help people to make informed decisions or not. A message is considered legitimately private when other parties have no right to expect access to it. Finally, to be an effective communicator, you have to discern the benefits or harm associated with your messages.The process of determining ethical choices and decisions can be based on both individual perspective and communal perspective. When ethics are discussed in an organizational context, the rights of the individual, such as the right to free speech or privacy, assume importance. However, a communal approach focuses on the common good or the best interests of the entire community. The morality of an action is assessed based on its consequences for the group.The three barriers to accepting diversity include preconceptions or lack of knowledge, stereotyping, and prejudice. These internal barriers however, can be overcome by increasing motivation, increasing knowledge of self and others, and avoiding stereotypes.Diversity can enhance your interpersonal effectiveness by increasing your opportunities, enhancing your abilities at work, and improving your self-awareness.
Diversity; Interpersonal Effectiveness
Learning about and accepting diversity can improve your interpersonal effectiveness and increase your personal and professional opportunities. It also allows you to widen your circle of friends and acquaintances and may even open up new business opportunities by helping you work in or manage diverse work groups.
Learning about diversity can increase your effectiveness at work. It can also help improve your ability to communicate with colleagues and customers or clients who differ from you. This may pave the way for organizational rewards and opportunities. In addition, accepting diversity and honing your skills in this area can enhance your self-awareness. Part of accepting and understanding diversity is the ability to understand and critique your own cultural beliefs and values. This understanding ...
Essay on Communication Skills
Essay about Communication
Essay about My Communication Skills
Human Communication Essay example
Communication Theories Essay
Different Types Of Communication Essay
Writing Styles Essay example
Different Types of Conflicts Essay
Types And Forms Of Communication Essay
Different Types Of Psychology Today Essay
Relationships and Interactions in Biology Essay
Types of Intelligence Essay examples
Essay Measurement Scales
The Different Types of Media Essay
The Four Types of Paragraphs
The Different Types of Sports Essay
Different Types of Lies Essay
Different types of Bullying Essay
Different Learning Styles Essay
Essay Writing Forms and Styles
Three Types of Friends Essay examples
Five Types Of Teaching Essay
Types of Friends Essay
Major Types Of Social Structure Theories
Forms of Business Ownership
Examining Four Types of Diversity Essay examples
Types And Forms Of Communication Essay
4 Types Of Teams Essay
The Different Types of Media Essay
The Four Types of Parenting Styles Essay
The Four Types Of Social Stratification
The Four Types of Paragraphs
Different Types of Motivation Essay
Three Types of Leadership Styles Essay
Five Types Of Teaching Essay
What Are The Types Of Research Philosophies?
Types of Personality Essay
The Four Different Market Structures Essay
Types of Competition
Essay on Types Of Research
Major Types Of Social Structure Theories
Forms of Business Ownership
Examining Four Types of Diversity Essay examples
Types And Forms Of Communication Essay
4 Types Of Teams Essay
The Different Types of Media Essay
The Four Types of Parenting Styles Essay
The Four Types Of Social Stratification
The Four Types of Paragraphs
Different Types of Motivation Essay
Three Types of Leadership Styles Essay
Five Types Of Teaching Essay
What Are The Types Of Research Philosophies?
Types of Personality Essay
The Four Different Market Structures Essay
Types of Competition
Essay on Types Of Research
What Holdsthe ModernCompany TogetherThe short answe.docxalanfhall8953
What Holds
the Modern
Company Together?
The short answer is culture.
But which type
is right for your organization?
T
±b<
by Rob Goffee and Gareth Jones
organizational world is awash with talk of corporate c u l t u r e - a n d for good reason.
Culture has become a powerful way to hold a company together against a tidal wave of
pressures for disintegration, such as decentralization, de-layering, and downsi:
ing. At the same time, traditional mechanisms for integration-hierar-
chies and control systems, among other devices-are proving costly
and ineffective.
Culture, then, is what remains to bolster a company's identity as one
organization. Witbout culture, a company lacks values, direction, and
purpose. Does tbat matter? For the answer, just observe any company with
a strong eulture-and then compare it to one without.
But what is corporate culture? Perhaps more important, is there one
right culture for every organization? And if the answer is no-which we
Rob Goffee is a professor of organizational behavioral London Business School
Gareth fanes, formerly senior vice president for human resources at Polygram
International in London, is a professor of oiganizational development at
Henley Management College in Oxfordshire, England. Goffee and fanes are
the founding partners of Creative Management Associates, an organizational
consulting firm in London.
—— —
CORPORATE CULTURE
Two Dimensions, Four Cultures
high
S
o
ci
a
b
ili
ty
low
il
Networked Communal
Fragmented Mercenary
low high
Solidarity
firmly believe-bow can a manager change an orga-
nization's culture? Those three questions are the
subject of this article.
Culture, in a word, is community. It is an out-
come of how people relate to one another. Commu-
nities exist at work just as they do outside the com-
mercial arena. Like families, villages, schools, and
clubs, businesses rest on patterns of social interac-
tion that sustain them over time or are their undo-
ing. They are built on shared interests and mutual
obligations and thrive on cooperation and friend-
ships. It is because of the commonality of all com-
munities that we believe a business's culture can be
better understood when viewed through the same
lens that has illuminated the study of human orga-
nizations for nearly 150 years.
That is the lens of sociology, which divides com-
munity into two types of distinct human relations:
sociability and solidarity. Briefly, sociability is a
measure of sincere friendliness among members of
a community. Solidarity is a measure of a commu-
nity's ability to pursue shared objectives quickly
and effectively, regardless of personal ties. These
two categories may at first seem not to capture the
whole range of human behaviors, but they have
stood the test of close scrutiny, in both academia
and the field.
What do sociability and solidarity have to do
with culture? The answer comes when you plot the
dimensions against each other. The result is four
types of community: .
Essay On The Color Purple. The Color Purple Essay Example Topics and Well Wr...Hannah Davis
The Color Purple by Alice Walker Essay - Free Essay Example .... The Color Purple: Literary Techniques Employed by Alice Walker to .... 005 Essay Example The Color Purple Alice Walker Image ~ Thatsnotus. 'The Color Purple' A Level Essay Plans | Teaching Resources. The Color Purple Essay - The Color Purple by Alice Walker The Color .... The Color Purple Annotated Bibliography Example | Topics and Well .... Themes In The Color Purple By Alice Walker - Free Essay Example .... Thesis statement color purple / college paper writing service. Historical Relevance of The Color Purple: [Essay Example], 1302 words .... The Color Purple Essay Questions Interactive for 9th - Higher Ed .... ️ The color purple analysis essay. Literary Analysis: The Color Purple .... ᐅ Essays On The Color Purple
List some of the key elements that make a team effective, as discuss.docxgauthierleppington
List some of the key elements that make a team effective, as discussed in Ch. 1 of the text.
Note:
Posts must be at least 150 words to be considered substantive!!!
Human beings are creatures who collaborate. We need to establish relationships with others. We are raised in family groups. We are educated and entertained in groups, and we work and worship in groups. Regardless of your career choice, you will spend a considerable part of your work life collaborating with others. One survey of Fortune 500 companies found that 81 percent use team-based approaches to organize the work that needs to be done.1 In addition, 77 percent use temporary teams and work groups when new projects develop.2 The typical manager spends a quarter of the workweek in group meetings. The higher you rise in position and leadership authority, the more time you’ll spend in meetings. Top-level leaders spend up to two-thirds of their time—an average of three days a week—in meetings or preparing for meetings.3 Not all of our collaborations are face-to-face. In the twenty-first century, our collaboration has dramatically increased because of our use of technology. We are hypercon-nected. Computer power that once needed a room-size space now fits in our pocket. We not only GoToMeetings online (thanks to GoToMeeting software), but because of “iCommunication” devices (iPhone, iPad, iPods), numerous apps, Skype, Facebook, Twitter, LinkedIn, and ultra-high-speed-big-data-cloud-computing methods, we are connected to virtual groups and teams nearly all of our waking moments. Collaboration is a daily element of our work, family, and social lives.4 Yet despite our constant collaboration, we sometimes (even often) have difficulty working collectively. Collaboration is hard. Collaboration takes skill. And groups can exist for constructive as well as destructive reasons.5 Communication researcher Susan Sorenson coined the term grouphate to describe the dread and repulsion many people have about working in groups, teams, or attending meetings.6 We have good news. Grouphate diminishes when people receive training and instruction about working in groups. The purpose of this book, therefore, is to help you learn communication principles and become skilled in the practices that make working in groups productive and enjoyable. Communication is the central focus of this book. Communication makes it possible for groups and teams to exist and function. If you use the book as a tool to help you learn to communicate in groups, you will distinguish yourself as a highly valued group member. What Is Small Group Communication? Consider these situations: After the stock market plunges 1000 points in a week, the President of the United States appoints a high-level team of economists to identify the causes of the market collapse. In a bid by the social networking site Connect.com to merge with a rival company, Relate.com, the Chair of the Board of Connect.com calls the board together to consider the .
Effective Communication about the Early Years UnderstandingEvonCanales257
Effective Communication about the Early Years:
Understanding the Basics of Framing
Babies are great communicators. They communicate from day one, through sounds
(crying, cooing, squealing), facial expressions (eye contact, smiling, grimacing), as
well as gestures and body movements (moving arms and legs in excitement or
distress). Most babies learn to communicate to get attention or to get a need
fulfilled. They continue to develop more sophisticated communication capacities
and are encouraged to do so when their efforts are rewarded by appropriate and
timely responses from the people around them.
As adults, we are not that different. Throughout our everyday lives, we are
constantly communicating both verbally and non-verbally. Over time we learn how
to communicate best with various people and in different situations. We continue to
develop and expand our communication capacities when our efforts are successfully
received by the people around us.
As members of the infant-toddler field, we know how to communicate effectively
with one another. We commonly use jargon about self-regulation, early
intervention, infant mental health and healthy child development. Yet our
professional lexicon may seem like a foreign language to lay people, including
policymakers who want to understand child development and articulate policies
that will help promote healthy development for babies, toddlers and their families.
Policymakers are not likely to be well-versed in the terminology of our field, yet
they are expected to comprehend intricate details of our work in order to create
policies that support infants and toddlers appropriately.
Early childhood development is a complex process and communicating it effectively
can be difficult. However, we must meet this challenge, so that policymakers and
the public fully understand the needs of babies and the solutions that best support
families raising young children. This article is designed to provide infant-toddler
professionals and researchers with a basic introduction to some concepts of effective
communications; first by outlining the fundamentals of framing, and then by
introducing ways to think about reframing your communications. We conclude this
article with some concrete examples of how to reframe a message related to early
childhood development.
Framing 101
Effective communication requires an in-depth look at what we are trying to
communicate and how people make sense of the information. Fortunately, there are
people who dedicate themselves to this challenge. The FrameWorks Institute, a
communications organization, conducts scholarly research on framing the public
discourse about social problems and then translates that research into
2000 M Street NW, Suite 200, Washington, DC 20036 PHONE 202.638.1144 FAX 202.638.0851 www.zerotothree.org/policy
recommendations and tools for the non-profit sector.1 The FrameWorks Institute
...
Skills needed to Manage your SubordinateEmanuele Musa
What are the skills needed to manage your subordinates?
COMMUNICATION - Leaders help communicate the firm's vision and mission to employees. This provides direction and helps everybody identify the roles that best fit their skills and experiences. Through clear communication, leaders encourage their subordinates to act for the actualisation of objectives.
ACTIVE LISTENING - Healthy communication between leaders and team members establishes a foundation for trust. When your team members know that they will be heard, they can openly share their ideas and provide honest feedback. This, in turn, drives employee engagement and positive business outcomes, including innovation, productivity and profitability.
TEAMWORK - Teams can achieve higher levels of performance than individuals because of the combined energies and talents of the members. Collaboration can produce motivation and creativity that may not be present in single-contractor projects. Individuals also have a sense of belonging to the group, and the range of views and diversity can energise the process, helping address creative blocks and stalemates. By involving team members in decision-making, and calling upon each member’s area of contribution, teams can produce positive results.
FLEXIBILITY- Flexible leaders are those who can modify their style or approach to leadership in response to uncertain or unpredictable circumstances. In addition, flexible leaders can adapt to changes as they come. They can revise their plans to incorporate new innovations and overcome challenges while still achieving their goals.
SELF CONFIDENCE- To teach leadership without first building confidence is like building a house on a foundation of sand.leadership is about having the confidence to make decisions. If someone is afraid to make and commit to decisions, all of the communication and empowerment in the world won't make a difference.
ENTHUSIASM - Your attitude will determine your direction. Successful people are passionate about their work and the activities they engage in. For successful people, enthusiasm is a key driver of passion and achievement. While Enthusiasm comes from within, whether you’re enthusiastic or not is a choice.
How to Write a Term Paper: a Beginner's Guide. How to Write Perfect Term Papers by lewis hill - Issuu. Buy Custom Essay Term Paper Research Online | Professional help only. Steps in writing a term paper. Grade 10: Business Studies - Term 1 - E-Classroom. Paper essays – Logan Square Auditorium. » What Does Write My Art Term Paper Mean?. Analytical Essay Introduction Template | PDF.
Business Communication Essay example
Animal Communication Essay example
Human Communication Essay example
Communication Theories Essay
Essay about My Communication Skills
Communication Theory Essay examples
Know about self and how to be self aware, importance of self awareness, the various theories of human relations, and ideas to maintain good human relations
Essay on the Importance of Health | Social Group | Public Health. Health And Wellness Essay Paper Moreover, There Is Nothing More .... (PDF) How to improve healthcare improvement - An essay by Mary Dixon-Woods. Health essay - 24/7 Homework Help.. health essays. 50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. Essay on Health | Health Essay for Students and Children in English - A .... Impressive Health Care Essay ~ Thatsnotus. Sample essay on affordable healthcare usa. Argumentative Essay About Universal Healthcare — Need Assistance .... Pin on Expert Essay Writing. Singapore’s healthcare system: [Essay Example], 493 words | EssayPay. Essay on Health & Hygiene | 10 Lines & Short Essay for Students. Health Essay Sample – Telegraph. argumentative essay about universal healthcare. Health Essay | Alternative Medicine | Physician. Essay On Diabetes In Children – Unhealthy Schools Producing Obese .... Health Care argumentative free essay sample - New York Essays - List Of ....
Personal Experiences Essay. 004 Essay Example Personal Experience Examples T...Mimi Williams
Personal Essay - 7+ Examples, Format, Pdf | Examples. Critical Essay: Writing a personal experience essay. 004 Essay Example Personal Experience Examples ~ Thatsnotus. bed150 professional experience essay | Classroom | Teachers. ᐅ Essays On Personal Experience
North American: brands, advertising agencies, marketing professors, brand gurus, and celebrities have been most successful in dominating Global rankings. As a by-product of this, literature frequently refracts branding thought and practise through a English(US) and Christian lens, even if unintended. In this article, I highlight an optical phenomenon present and a rainbow of religious pluralism.
My argument is that future competitive advantage will result from authentic brands that resonate with more of the attributes of different religions explicitly from guiding first principles.
Furthermore, this has to be about appraising the implications of introducing different religions into branding as theory, as opposed to an upstream consumer targeting and advertising practise.
More Related Content
Similar to 7_TheMarketeers-Maestro_Oct2013_Communication Game_Wilson_pp84-87
Essay on Communication Skills
Essay about Communication
Essay about My Communication Skills
Human Communication Essay example
Communication Theories Essay
Different Types Of Communication Essay
Writing Styles Essay example
Different Types of Conflicts Essay
Types And Forms Of Communication Essay
Different Types Of Psychology Today Essay
Relationships and Interactions in Biology Essay
Types of Intelligence Essay examples
Essay Measurement Scales
The Different Types of Media Essay
The Four Types of Paragraphs
The Different Types of Sports Essay
Different Types of Lies Essay
Different types of Bullying Essay
Different Learning Styles Essay
Essay Writing Forms and Styles
Three Types of Friends Essay examples
Five Types Of Teaching Essay
Types of Friends Essay
Major Types Of Social Structure Theories
Forms of Business Ownership
Examining Four Types of Diversity Essay examples
Types And Forms Of Communication Essay
4 Types Of Teams Essay
The Different Types of Media Essay
The Four Types of Parenting Styles Essay
The Four Types Of Social Stratification
The Four Types of Paragraphs
Different Types of Motivation Essay
Three Types of Leadership Styles Essay
Five Types Of Teaching Essay
What Are The Types Of Research Philosophies?
Types of Personality Essay
The Four Different Market Structures Essay
Types of Competition
Essay on Types Of Research
Major Types Of Social Structure Theories
Forms of Business Ownership
Examining Four Types of Diversity Essay examples
Types And Forms Of Communication Essay
4 Types Of Teams Essay
The Different Types of Media Essay
The Four Types of Parenting Styles Essay
The Four Types Of Social Stratification
The Four Types of Paragraphs
Different Types of Motivation Essay
Three Types of Leadership Styles Essay
Five Types Of Teaching Essay
What Are The Types Of Research Philosophies?
Types of Personality Essay
The Four Different Market Structures Essay
Types of Competition
Essay on Types Of Research
What Holdsthe ModernCompany TogetherThe short answe.docxalanfhall8953
What Holds
the Modern
Company Together?
The short answer is culture.
But which type
is right for your organization?
T
±b<
by Rob Goffee and Gareth Jones
organizational world is awash with talk of corporate c u l t u r e - a n d for good reason.
Culture has become a powerful way to hold a company together against a tidal wave of
pressures for disintegration, such as decentralization, de-layering, and downsi:
ing. At the same time, traditional mechanisms for integration-hierar-
chies and control systems, among other devices-are proving costly
and ineffective.
Culture, then, is what remains to bolster a company's identity as one
organization. Witbout culture, a company lacks values, direction, and
purpose. Does tbat matter? For the answer, just observe any company with
a strong eulture-and then compare it to one without.
But what is corporate culture? Perhaps more important, is there one
right culture for every organization? And if the answer is no-which we
Rob Goffee is a professor of organizational behavioral London Business School
Gareth fanes, formerly senior vice president for human resources at Polygram
International in London, is a professor of oiganizational development at
Henley Management College in Oxfordshire, England. Goffee and fanes are
the founding partners of Creative Management Associates, an organizational
consulting firm in London.
—— —
CORPORATE CULTURE
Two Dimensions, Four Cultures
high
S
o
ci
a
b
ili
ty
low
il
Networked Communal
Fragmented Mercenary
low high
Solidarity
firmly believe-bow can a manager change an orga-
nization's culture? Those three questions are the
subject of this article.
Culture, in a word, is community. It is an out-
come of how people relate to one another. Commu-
nities exist at work just as they do outside the com-
mercial arena. Like families, villages, schools, and
clubs, businesses rest on patterns of social interac-
tion that sustain them over time or are their undo-
ing. They are built on shared interests and mutual
obligations and thrive on cooperation and friend-
ships. It is because of the commonality of all com-
munities that we believe a business's culture can be
better understood when viewed through the same
lens that has illuminated the study of human orga-
nizations for nearly 150 years.
That is the lens of sociology, which divides com-
munity into two types of distinct human relations:
sociability and solidarity. Briefly, sociability is a
measure of sincere friendliness among members of
a community. Solidarity is a measure of a commu-
nity's ability to pursue shared objectives quickly
and effectively, regardless of personal ties. These
two categories may at first seem not to capture the
whole range of human behaviors, but they have
stood the test of close scrutiny, in both academia
and the field.
What do sociability and solidarity have to do
with culture? The answer comes when you plot the
dimensions against each other. The result is four
types of community: .
Essay On The Color Purple. The Color Purple Essay Example Topics and Well Wr...Hannah Davis
The Color Purple by Alice Walker Essay - Free Essay Example .... The Color Purple: Literary Techniques Employed by Alice Walker to .... 005 Essay Example The Color Purple Alice Walker Image ~ Thatsnotus. 'The Color Purple' A Level Essay Plans | Teaching Resources. The Color Purple Essay - The Color Purple by Alice Walker The Color .... The Color Purple Annotated Bibliography Example | Topics and Well .... Themes In The Color Purple By Alice Walker - Free Essay Example .... Thesis statement color purple / college paper writing service. Historical Relevance of The Color Purple: [Essay Example], 1302 words .... The Color Purple Essay Questions Interactive for 9th - Higher Ed .... ️ The color purple analysis essay. Literary Analysis: The Color Purple .... ᐅ Essays On The Color Purple
List some of the key elements that make a team effective, as discuss.docxgauthierleppington
List some of the key elements that make a team effective, as discussed in Ch. 1 of the text.
Note:
Posts must be at least 150 words to be considered substantive!!!
Human beings are creatures who collaborate. We need to establish relationships with others. We are raised in family groups. We are educated and entertained in groups, and we work and worship in groups. Regardless of your career choice, you will spend a considerable part of your work life collaborating with others. One survey of Fortune 500 companies found that 81 percent use team-based approaches to organize the work that needs to be done.1 In addition, 77 percent use temporary teams and work groups when new projects develop.2 The typical manager spends a quarter of the workweek in group meetings. The higher you rise in position and leadership authority, the more time you’ll spend in meetings. Top-level leaders spend up to two-thirds of their time—an average of three days a week—in meetings or preparing for meetings.3 Not all of our collaborations are face-to-face. In the twenty-first century, our collaboration has dramatically increased because of our use of technology. We are hypercon-nected. Computer power that once needed a room-size space now fits in our pocket. We not only GoToMeetings online (thanks to GoToMeeting software), but because of “iCommunication” devices (iPhone, iPad, iPods), numerous apps, Skype, Facebook, Twitter, LinkedIn, and ultra-high-speed-big-data-cloud-computing methods, we are connected to virtual groups and teams nearly all of our waking moments. Collaboration is a daily element of our work, family, and social lives.4 Yet despite our constant collaboration, we sometimes (even often) have difficulty working collectively. Collaboration is hard. Collaboration takes skill. And groups can exist for constructive as well as destructive reasons.5 Communication researcher Susan Sorenson coined the term grouphate to describe the dread and repulsion many people have about working in groups, teams, or attending meetings.6 We have good news. Grouphate diminishes when people receive training and instruction about working in groups. The purpose of this book, therefore, is to help you learn communication principles and become skilled in the practices that make working in groups productive and enjoyable. Communication is the central focus of this book. Communication makes it possible for groups and teams to exist and function. If you use the book as a tool to help you learn to communicate in groups, you will distinguish yourself as a highly valued group member. What Is Small Group Communication? Consider these situations: After the stock market plunges 1000 points in a week, the President of the United States appoints a high-level team of economists to identify the causes of the market collapse. In a bid by the social networking site Connect.com to merge with a rival company, Relate.com, the Chair of the Board of Connect.com calls the board together to consider the .
Effective Communication about the Early Years UnderstandingEvonCanales257
Effective Communication about the Early Years:
Understanding the Basics of Framing
Babies are great communicators. They communicate from day one, through sounds
(crying, cooing, squealing), facial expressions (eye contact, smiling, grimacing), as
well as gestures and body movements (moving arms and legs in excitement or
distress). Most babies learn to communicate to get attention or to get a need
fulfilled. They continue to develop more sophisticated communication capacities
and are encouraged to do so when their efforts are rewarded by appropriate and
timely responses from the people around them.
As adults, we are not that different. Throughout our everyday lives, we are
constantly communicating both verbally and non-verbally. Over time we learn how
to communicate best with various people and in different situations. We continue to
develop and expand our communication capacities when our efforts are successfully
received by the people around us.
As members of the infant-toddler field, we know how to communicate effectively
with one another. We commonly use jargon about self-regulation, early
intervention, infant mental health and healthy child development. Yet our
professional lexicon may seem like a foreign language to lay people, including
policymakers who want to understand child development and articulate policies
that will help promote healthy development for babies, toddlers and their families.
Policymakers are not likely to be well-versed in the terminology of our field, yet
they are expected to comprehend intricate details of our work in order to create
policies that support infants and toddlers appropriately.
Early childhood development is a complex process and communicating it effectively
can be difficult. However, we must meet this challenge, so that policymakers and
the public fully understand the needs of babies and the solutions that best support
families raising young children. This article is designed to provide infant-toddler
professionals and researchers with a basic introduction to some concepts of effective
communications; first by outlining the fundamentals of framing, and then by
introducing ways to think about reframing your communications. We conclude this
article with some concrete examples of how to reframe a message related to early
childhood development.
Framing 101
Effective communication requires an in-depth look at what we are trying to
communicate and how people make sense of the information. Fortunately, there are
people who dedicate themselves to this challenge. The FrameWorks Institute, a
communications organization, conducts scholarly research on framing the public
discourse about social problems and then translates that research into
2000 M Street NW, Suite 200, Washington, DC 20036 PHONE 202.638.1144 FAX 202.638.0851 www.zerotothree.org/policy
recommendations and tools for the non-profit sector.1 The FrameWorks Institute
...
Skills needed to Manage your SubordinateEmanuele Musa
What are the skills needed to manage your subordinates?
COMMUNICATION - Leaders help communicate the firm's vision and mission to employees. This provides direction and helps everybody identify the roles that best fit their skills and experiences. Through clear communication, leaders encourage their subordinates to act for the actualisation of objectives.
ACTIVE LISTENING - Healthy communication between leaders and team members establishes a foundation for trust. When your team members know that they will be heard, they can openly share their ideas and provide honest feedback. This, in turn, drives employee engagement and positive business outcomes, including innovation, productivity and profitability.
TEAMWORK - Teams can achieve higher levels of performance than individuals because of the combined energies and talents of the members. Collaboration can produce motivation and creativity that may not be present in single-contractor projects. Individuals also have a sense of belonging to the group, and the range of views and diversity can energise the process, helping address creative blocks and stalemates. By involving team members in decision-making, and calling upon each member’s area of contribution, teams can produce positive results.
FLEXIBILITY- Flexible leaders are those who can modify their style or approach to leadership in response to uncertain or unpredictable circumstances. In addition, flexible leaders can adapt to changes as they come. They can revise their plans to incorporate new innovations and overcome challenges while still achieving their goals.
SELF CONFIDENCE- To teach leadership without first building confidence is like building a house on a foundation of sand.leadership is about having the confidence to make decisions. If someone is afraid to make and commit to decisions, all of the communication and empowerment in the world won't make a difference.
ENTHUSIASM - Your attitude will determine your direction. Successful people are passionate about their work and the activities they engage in. For successful people, enthusiasm is a key driver of passion and achievement. While Enthusiasm comes from within, whether you’re enthusiastic or not is a choice.
How to Write a Term Paper: a Beginner's Guide. How to Write Perfect Term Papers by lewis hill - Issuu. Buy Custom Essay Term Paper Research Online | Professional help only. Steps in writing a term paper. Grade 10: Business Studies - Term 1 - E-Classroom. Paper essays – Logan Square Auditorium. » What Does Write My Art Term Paper Mean?. Analytical Essay Introduction Template | PDF.
Business Communication Essay example
Animal Communication Essay example
Human Communication Essay example
Communication Theories Essay
Essay about My Communication Skills
Communication Theory Essay examples
Know about self and how to be self aware, importance of self awareness, the various theories of human relations, and ideas to maintain good human relations
Essay on the Importance of Health | Social Group | Public Health. Health And Wellness Essay Paper Moreover, There Is Nothing More .... (PDF) How to improve healthcare improvement - An essay by Mary Dixon-Woods. Health essay - 24/7 Homework Help.. health essays. 50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. Essay on Health | Health Essay for Students and Children in English - A .... Impressive Health Care Essay ~ Thatsnotus. Sample essay on affordable healthcare usa. Argumentative Essay About Universal Healthcare — Need Assistance .... Pin on Expert Essay Writing. Singapore’s healthcare system: [Essay Example], 493 words | EssayPay. Essay on Health & Hygiene | 10 Lines & Short Essay for Students. Health Essay Sample – Telegraph. argumentative essay about universal healthcare. Health Essay | Alternative Medicine | Physician. Essay On Diabetes In Children – Unhealthy Schools Producing Obese .... Health Care argumentative free essay sample - New York Essays - List Of ....
Personal Experiences Essay. 004 Essay Example Personal Experience Examples T...Mimi Williams
Personal Essay - 7+ Examples, Format, Pdf | Examples. Critical Essay: Writing a personal experience essay. 004 Essay Example Personal Experience Examples ~ Thatsnotus. bed150 professional experience essay | Classroom | Teachers. ᐅ Essays On Personal Experience
Similar to 7_TheMarketeers-Maestro_Oct2013_Communication Game_Wilson_pp84-87 (20)
North American: brands, advertising agencies, marketing professors, brand gurus, and celebrities have been most successful in dominating Global rankings. As a by-product of this, literature frequently refracts branding thought and practise through a English(US) and Christian lens, even if unintended. In this article, I highlight an optical phenomenon present and a rainbow of religious pluralism.
My argument is that future competitive advantage will result from authentic brands that resonate with more of the attributes of different religions explicitly from guiding first principles.
Furthermore, this has to be about appraising the implications of introducing different religions into branding as theory, as opposed to an upstream consumer targeting and advertising practise.
Dr Jonathan A.J. Wilson’s August column in the Marketeers Magazine http://marketeers.com/
on: Ramadan, how marketing comms is like a game of squash or volleyball, DKNY and Uniqlo Muslim fashion, KIN Global, and ISIS.
I’m a big fan of martial arts – whether that's practising them or watching a movie. They have also had a massive influence on my day job as a Marketer, Mentor, and Lecturer. In this article I am going to give you a brief insight into why - and maybe how Bushidō (the way of the samurai) could help you too in the workplace.
Ever since Veblen and Simmel, luxury has been synonymous with conspicuous consumption. In this conceptual paper we demonstrate the rise of inconspicuous consumption via a wide-ranging synthesis of the literature. We attribute this rise to the signalling ability of traditional luxury goods being diluted, a preference for not standing out as ostentatious during times of economic hardship, and an increased desire for sophistication and subtlety in design in order to further distinguish oneself for a narrow group of peers. We decouple the constructs of luxury and conspicuousness, which allows us to reconceptualise the signalling quality of brands and the construct of luxury. This also has implications for understanding consumer behaviour practices such as counterfeiting and suggests that consumption trends in emerging markets may take a different path from the past.
UNDERSTANDING AND ADDRESSING DIVERSITY IS AT THE HEART OF EVERY MARKETING ACTIVITY – WHETHER THAT'S ON A LOCAL, INTERNATIONAL, OR GLOBAL LEVEL. AS MORE MARKETERS RECEIVE FORMAL TRAINING AND QUALIFICATIONS, HOW SUCCESSFUL ARE THESE PROVIDERS AT PROVIDING A PLATFORM FOR NURTURING DIVERSE PROFESSIONALS WHO ARE COMPETENT IN THE ART OF IMPLEMENTING DIVERSITY CONCEPTS? IN THIS ARTICLE, THE FOCUS IS ON NATIONAL, ETHNIC, AND CULTURAL DIVERSITY.
Culture and Marketing make us human. Without culture, can there be any such thing as marketing? Without marketing, does culture survive? In the widest sense, we are all producers, consumers, and marketers of culture. At the time of writing this article, the cherry blossom blooming outside of my window gave me inspiration. Like culture, cherry blossom epitomizes both transience and symbolic transcendence, governed by environmental factors - with the petals symbolizing the connected and overlapping levels at which culture exists
‘Being able to work in a global environment’, is a phrase that is now etched onto the job descriptions
of most marketers and enshrined in today’s strategy documents. Whether that’s a reality or an aspiration - either way it’s something that requires constant work and evaluation. In this article I’m going to share some of my recent thoughts and experiences.
Here are my seven suggested areas that you should evaluate:
1. Nation Branding and National Identity
2. Cultural Ethnicity and Religion
3. Innovation and Creativity
4. Education and Training
5. Balancing Standardization and Localization
6. Networks and Channel partners
7. Multi-layered messaging
If companies acknowledge the value of employee branding; and professionals are serious about seeing themselves as brands too: maybe we should be moving towards a new system and brand architecture - where we actually calculate the brand value of more professionals, and then incentivise and reward their social media network activities?
Understanding And Addressing Diversity Is At The Heart Of Every Marketing Activity – Whether That’s On A Local, International, Or Global Level. As More Marketers Receive Formal Training And Qualifications, How Successful Are These Providers At Providing A Platform For Nurturing Diverse Professionals Who Are Competent In The Art Of Implementing Diversity Concepts? In This Article, I Will Be Focussing On National, Ethnic, And Cultural Diversity.
You’re putting the finishing touches to your last degree assignments, cramming for your final exams; and now the moments you’ve been waiting for are almost ‘round the corner – no more study, graduation, and getting a job. Here are some tips to help you along the way.
Pragmatically, my view is that the term ‘Muslim economy’ more accurately represents the state of current markets; and an ‘Islamic economy’ is an aspirational goal for the same rapidly growing sectors. These are aspirations aiming to encourage the harmonization of Muslim geographies, further collaboration, and a positive commitment towards celebrating the spirit of spirituality in trade and commerce. In this article I report my findings following November’s Global Islamic Economy Summit held in Dubai.
Slides are from my masterclass delivered on 10th December 2013, in the Philip Kotler Theatre, MarkPlus Inc. headquarters, Jakarta, Indonesia.
My take is founded on two simple principles:
Firstly, that the best clues as to who we are, and what we think, feel, and do, can be found through investigating the tangible and intangible:
- Media, brands and associated objects that we possess and consume
- Diversity in friends, family, jobs and hobbies
- Rituals that we engage in
- And ethno-cultural experiences around us.
Second of all, that Marketing has become the new core skill of everyone. Consumers aren't just being marketed to, they also take part in marketing the things that they consume and even themselves. This also extends outside of consumer marketing and into business-to-business (B2B) and personal branding settings.
There were Prime Ministers, Presidents, Royalty and senior representatives from: Bahrain, Bangladesh, Bermuda, Bosnia and Herzegovina, Brunei, Indonesia, Iraq, Jordan, Kazakhstan, Kosovo, Kuwait, Malaysia, Morocco, Pakistan, Turkey and the UK. Four key areas of interest were signposted and championed throughout: women, youth, education, and SMEs (small and medium enterprises). WIEF showcased the role that art, culture, and creativity play in the lives of young people within a global economy - as a means for economic empowerment and social enterprise.
This article is a further expansion of the marketing 3.0 concept in the book by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. Here I present a new conceptual model: i-marketing 3.0, which is about highlighting the importance of forging geographies of ‘collective individualism’ and ‘individual collectivism’ – influential offerings embedded in culture, with distinct yet fluid identities and personalities; which are intuitive, sharing, and accessible.
Wilson, J.A.J. (2013), “I-Marketing 3.0”, The Marketeers, September, Indonesia: MarkPlus Inc., pp.80-83.
Culture and Marketing make us human. Without culture, can there be any such thing as marketing? Without marketing, does culture survive? In the widest sense, we are all producers, consumers, and marketers of culture. At the time of writing this article, the cherry blossom blooming outside of my window gave me inspiration. Like culture, cherry blossom epitomizes both transience and symbolic transcendence, governed by environmental factors - with the petals symbolizing the connected and overlapping levels at which culture exists. Furthermore, in Asian culture, the cherry blossom marries power (most notably by the samurai), and femininity. My message and allegory is simple: C.H.E.R.R.Y. – Culture Has Environmental Reliance Relevance & Yield. Culture will blossom in the right conditions - it is hardy, whilst also being delicate. However, it begins to have value beyond its functionality and the potential to spread and grow when it is owned, cultivated and used.
Wilson, J.A.J. (2013), “Why culture matters in marketing and where?”, The Marketeers, June, Indonesia: MarkPlus Inc., pp.78-84.
Indonesia has always been on the map: but helped now by their fervour for Social Media, Indonesia’s youth appear to be picking up more headlines globally - as a cultural phenomenon. Here is the birth of a New-School Dual Cool – an Eastern more feminine Western syncretism; and individualism attained through collectives. Beyond this, the key question is whether this tribe of ‘emos’ can take a lead in crossing-over transnationally?
Wilson, J.A.J. (2013), “Emo-Indonesian Youth – A New School of Dual Cool”, The Marketeers, April, Indonesia: MarkPlus Inc., pp.82-87.
1. PLAYINGTHE
COMMUNICATION
GAME
090 // OCT 2013 // THE-MARKETEERS.COM
AESTROAESTROOOSTROSTROAESAES OOSS RRTSTEEAA OORORORORORRTRTRTRTRSTSTSTSTESESESESESESAEAEAEAEAAAAAAAA STROSTRORROOAA OOAESAEAESTROAESTRORROOAA
There are numerous articles out
there on communication and
how to communicate effectively –
whether that’s you, or your products
and services. What i’m going to
do here is give you a whistle-stop
tour of some theories and guiding
principles behind what factors
influence communication. If you
know what to look for, then you
can start to understand how you
can respond better. The idea being
that good communication means
knowing when, where, and how to
play good-natured ‘games’.
JONATHAN(BILAL)A.J.WILSON
SENIORLECTURER&COURSELEADER,
UNIVERSITYOFGREENWICH,LONDONUK
EDITOR:JOURNALOFISLAMICMARKETING,
EMERALDGROUPPUBLISHING.
2. segmenting and targeting audiences;
service quality delivery; social network
analysis; advertising, public relations,
sponsorship, and branding; product design
and aesthetics; and personality tests at job
interview: are just a few of the areas where
marketers are looking to the ‘ologies’
[anthropology, psychology, and sociology]
for insight and to steal an competitive
edge. In this article I am going to focus on
the theatre of communication, offering
some building blocks and principles behind
what could be developed eventually into
a form of game theory - which embraces
the playfulness and dynamic emotions that
COMMUNITYAND SOCIETY
BUILD OURWORLDVIEW
Gemeinschaft and Gesellschaft are German
words, used in sociology to categorise
social ties:
[community] – This
is an ascribed status; comprising of
a fundamental shared set of values,
beliefs, norms, customs, rituals, kinship,
behaviours and artefacts that individuals
possess, and which binds them to
one another – from the sacred to the
profane, and through to the mundane.
The bonds of Gemeinschaft represent a
community of fate, where both good and
bad fortune are shared.
[society] – This is an
achieved status built on secondary
weaker relationships, where larger
associations never take precedence
over an individual’s rational self-interest.
Globalization, business, organisations,
employment, and citizenship are
examples of these societal relations.
In practice, Gemeinschaft and
Gesellschaft work together, forming a
blended reality, which changes according
to time and context. Both are open to
abuse: and over-engineering, or the creation
risk of eroding either category, or swinging
the pendulum the other way.
KNOWLEDGE OF SELF LINKED
TO OTHERS
Psychologists have attempted to describe
our personalities by grouping them into
acronym OCEAN.This means assessing
whether or not we possess qualities of:
Openness – intellectual curiosity,
creativity, imaginativeness, independence,
a preference for novelty and variety,
open to change and new experiences
Conscientiousness – self-discipline,
dependability, thoughtfulness, ability
to control impulses, and manage
expectations
– assertiveness, energy,
emotional optimism, sociability,
leadership tendencies, dependency on
others and a breadth of experiences and
stimulation
– compassion,
cooperativeness, harmony seeking, and
trusting
Neuroticism – emotional instability,
anger, anxiety, depression, and
vulnerability
Not possessing any of these qualities
points to an individual exhibiting an
opposite trait. So for example, introversion
is the opposite of extraversion, and may
mean that someone prefers to spend
time alone, needs less stimulation from
his or her social world, or is shy. Equally,
in a certain setting, introversion could be
temporary and as a result of neuroticism.
The key lies in identifying what is the most
common tendency of an individual within a
given community or society.
traits, if we accept that we behave
differently from time to time: how does
our communication change?
at structural analysis, people are seen
to change and shift between patterns of
behaviour, states of mind, and psychic
attitudes – known as ego states.These can
be reduced to three main categories, which
any of us have the ability to enact:
Parent – those traits that resemble
either nurturing or critical
Adult – a neutral and objective appraisal
of reality
Child – still-active archaic relics, which
from natural free, rebellious creativity; to
adapted, conforming and submissive.
These states are dynamic and become
THE-MARKETEERS.COM // OCT 2013 // 091
3. 092 // OCT 2013 // THE-MARKETEERS.COM
AESTROAESTROOOSTROSTROAESAES OOSS RRTSTEEAA OORORORORORRTRTRTRTRSTSTSTSTESESESESESESAEAEAEAEAAAAAAAA STROSTRORROOAA OOAESAEAESTROAESTRORROOAA
apparent when two or more people
communicate.There are two levels of
communication: the social level, and on the
psychological level.And this explains for
example how an adult can behave like a
child.Within one conversation, it is possible
that someone can switch between states.
Communicating is seen as being engaged
in a form of reciprocal transaction and for
communication to continue, it needs to be
complementary, and there needs to be a
stimulus.
Now think about how you would classify
the following pieces of communication and
advertising slogans:
“Sprite – Obey your thirst” [Parent]
“Apple –Think different” [Parent]
“Adidas – Impossible is nothing” [Parent]
“Carlsberg, probably the best beer in the
world” [Adult]
“HSBC –The world’s local bank” [Adult]
“Nokia – Connecting People” [Adult]
“Audi -Vorsprung durch technic” [Adult]
“Nike – Just Do it” [Free Child or Parent]
“L’Oréal, because you’re worth it” [Free Child
or Parent]
“L’Oréal, because I’m worth it” [Free Child]
“Virgin Airlines -Your Airline’s Either Got It, Or
It Hasn’t” [Free Child]
“Virgin Airlines – Hello gorgeous” [Free Child]
Each slogan conveys a certain personality
with its message, but it’s also important
to remember that depending on who
conveys the message, the context, and the
style, then the path of the transaction can
change. Some of the most iconic brands
have used paradoxes, and humour to
create a unique and compelling message –
especially when eliciting parental or child
states. Eric Berne’s 1964 book ‘Games
People Play’ goes into this in more detail,
and it’s clear that more games can be
played when people adopt parental or
child states. One example he cites is of the
salesman who says, “This one is better, but
you can’t afford it”.
THEART OF LEADING
COMMUNICATION -WITH
PURPOSE
Rhetoric – the mode of persuasion
Rhetoric is the art of informing,
PARENT
Nurturing
Critical
ADULT
CHILD
PARENT
ADULT
CHILD
Free
Adapted
4. persuading and motivating audiences
through arguments.Aristotle held it to be
the tool of logic and politics - categorising
it according to three appeals to an
audience:
Ethos – How well an individual is
able to convince an audience of their
authority, honesty and appeal on a
particular subject.These are the relevant
aspects of an individual’s character that
have the ability to enhance the appeal of
an argument. Ethos can be broken down
further, into three categories:
Phronesis – wisdom and practical skills
Arete – goodness, virtue and
excellence
Eunoia – goodwill towards an audience
Pathos – A communication technique
used to appeal to an audience using
emotion, passion, stories, hooks, and
allegories, hyperboles, and similes.
Logos – The logical reasoned
argument, which makes things clear.
Logos also enhances ethos. In addition,
a simulated argument, where data is
manipulated and re-contextualised, could
in fact be used to enact a pathos effect.
HOWTO PLAYTHE FIELD
The HumanTransactional Equation
model, which brings together the various
factors and categories mentioned earlier
that govern communication exchanges.
The idea is that facilitating and
something that takes practice, pragmatism,
communication is nuanced, subtle,
sophisticated and dynamic. It blends the
rational and emotional - reading what can
be seen, with sensing and unlocking what
is hidden.The best communicators and
communication move like quicksilver: they
have a form and function – and are smooth,
This is a collaborative and cumulative
process governed by environmental factors.
And so, the key challenge is how you’re
going to shape that environment, whilst
keeping communication channels open and
positive.
Also, where I have used the terms
‘I’,‘Them’, and ‘OCEAN’: my thinking is
that each can be used interchangeably in
the singular, collective and abstract. So
to brands, a corporate identity, or an
object – that is if the human bonds and
characteristics are string enough to
facilitate this.
CASE EXAMPLES IN PRACTICE
Social Media
Now think about conversations
Online.Adult communication tends to be
forgotten or ignored. Everyone seems to
be telling people what to do using language
with exhibits parental of child states. So
the key challenge for a company is not to
respond in a Critical Parent state, even
in the face of provocation – it never goes
down well.The Internet is full of people
empowered to be free and rebellious with
their communication. Similarly, there are
plenty of consumers who are ready to step
in and adopt a more parental and critical
position than the organisation – where the
organisation traditionally was thought to
be the parent; possessing all the power and
legitimacy.
Haulers
In 2011 the Financial Times ran a
story on Haulers1
. These they state are
“tween-to-twentysomething, largely female
shoppers who haul their purchases back
home and post video reviews onYouTube
for their followers to watch.” There’s been
a massive surge in this area.Who doesn’t
check onYouTube for user-generated
content on how to spot fake Beats by Dre
headphones; what phone cover is the
best; or what mascara really does give you
luscious long eyelashes?
More companies are now using these
platforms to get greater insight into who
their audience is, what they like, and what
they have to say.Also, there are a growing
number of advertising campaigns that
watch what type of communication goes
viral, using this as a basis for creating a
new promotional campaign.And, for those
of you that are haulers, there are number
of companies who covertly offer their
– who act as citizen journalists and
consumer celebrities.
LETTHE GAMES BEGIN
This is admittedly a short intro into
something that we all do, which on one
level is so simple and natural, but as we all
know is actually the tip of an iceberg of
what are a complex network of dynamic
transactions. For those of you who want to
raise the bar, set the agenda and engineer
communication consistently: then it takes
practise – so let the games begin!
Rhetoric
OCEAN
Community
Society
Rhetoric
OCEAN
Community
Society
Ego State
Transactional
Exchanges
Ego State
Transactional
Exchanges
Internal Me
[what of & how I see me]
+
External Me
[what of & how they see me]
Internal Them
COMMUNICATION
[what of & how they see themselves]
+
External Them
[what of & how I see them]
1
http://www.ft.com/cms/s/0/e2de858e-
e9e5-11e0-a149-00144feab49a.
html#axzz2e1vb9wpd
094 // OCT 2013 // THE-MARKETEERS.COM
AESTROAESTROOOSTROSTROAESAES OOSS RRTSTEEAA OORORORORORRTRTRTRTRSTSTSTSTESESESESESESAEAEAEAEAAAAAAAA STROSTRORROOAA OOAESAEAESTROAESTRORROOAA