Halal Branding: Models and Toolkits - Marketing, Branding, Advertising and Consumer Behaviour

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Prof. Jonathan A. J. Wilson PhD

Models, Figures, and Toolkits - taken from the book 'Halal Branding', by Professor Jonathan A.J. Wilson PhD

Marketing

Prof. Jonathan A.J. Wilson PhD
@drjonwilson
www.drjonwilson.com
Models, Figures, and Toolkits

Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

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Pragmatically, my view is that the term ‘Muslim economy’ more accurately represents the state of current markets; and an ‘Islamic economy’ is an aspirational goal for the same rapidly growing sectors. These are aspirations aiming to encourage the harmonization of Muslim geographies, further collaboration, and a positive commitment towards celebrating the spirit of spirituality in trade and commerce. In this article I report my findings following November’s Global Islamic Economy Summit held in Dubai.

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Slides are from my masterclass delivered on 10th December 2013, in the Philip Kotler Theatre, MarkPlus Inc. headquarters, Jakarta, Indonesia. My take is founded on two simple principles: Firstly, that the best clues as to who we are, and what we think, feel, and do, can be found through investigating the tangible and intangible: - Media, brands and associated objects that we possess and consume - Diversity in friends, family, jobs and hobbies - Rituals that we engage in - And ethno-cultural experiences around us. Second of all, that Marketing has become the new core skill of everyone. Consumers aren't just being marketed to, they also take part in marketing the things that they consume and even themselves. This also extends outside of consumer marketing and into business-to-business (B2B) and personal branding settings.

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There were Prime Ministers, Presidents, Royalty and senior representatives from: Bahrain, Bangladesh, Bermuda, Bosnia and Herzegovina, Brunei, Indonesia, Iraq, Jordan, Kazakhstan, Kosovo, Kuwait, Malaysia, Morocco, Pakistan, Turkey and the UK. Four key areas of interest were signposted and championed throughout: women, youth, education, and SMEs (small and medium enterprises). WIEF showcased the role that art, culture, and creativity play in the lives of young people within a global economy - as a means for economic empowerment and social enterprise.

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There are numerous articles out there on communication and how to communicate effectively – whether that’s you, or your products and services. What I’m going to do here is give you a whistle-stop tour of some theories and guiding principles behind what factors influence communication. If you know what to look for, then you can start to understand how you can respond better. The idea being that good communication means knowing when, where, and how to play good-natured ‘games’.

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This article is a further expansion of the marketing 3.0 concept in the book by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. Here I present a new conceptual model: i-marketing 3.0, which is about highlighting the importance of forging geographies of ‘collective individualism’ and ‘individual collectivism’ – influential offerings embedded in culture, with distinct yet fluid identities and personalities; which are intuitive, sharing, and accessible. Wilson, J.A.J. (2013), “I-Marketing 3.0”, The Marketeers, September, Indonesia: MarkPlus Inc., pp.80-83.

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Culture and Marketing make us human. Without culture, can there be any such thing as marketing? Without marketing, does culture survive? In the widest sense, we are all producers, consumers, and marketers of culture. At the time of writing this article, the cherry blossom blooming outside of my window gave me inspiration. Like culture, cherry blossom epitomizes both transience and symbolic transcendence, governed by environmental factors - with the petals symbolizing the connected and overlapping levels at which culture exists. Furthermore, in Asian culture, the cherry blossom marries power (most notably by the samurai), and femininity. My message and allegory is simple: C.H.E.R.R.Y. – Culture Has Environmental Reliance Relevance & Yield. Culture will blossom in the right conditions - it is hardy, whilst also being delicate. However, it begins to have value beyond its functionality and the potential to spread and grow when it is owned, cultivated and used. Wilson, J.A.J. (2013), “Why culture matters in marketing and where?”, The Marketeers, June, Indonesia: MarkPlus Inc., pp.78-84.

Why Culture matters in Marketing and where?

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Indonesia has always been on the map: but helped now by their fervour for Social Media, Indonesia’s youth appear to be picking up more headlines globally - as a cultural phenomenon. Here is the birth of a New-School Dual Cool – an Eastern more feminine Western syncretism; and individualism attained through collectives. Beyond this, the key question is whether this tribe of ‘emos’ can take a lead in crossing-over transnationally? Wilson, J.A.J. (2013), “Emo-Indonesian Youth – A New School of Dual Cool”, The Marketeers, April, Indonesia: MarkPlus Inc., pp.82-87.

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If marketing is all about needs and wants: is it more about meaning-making, communal communicating, and social transactions – instead of just simply commerce? With so much noise, so much information, and so much competition: is marketing the silver bullet? And, as marketing is so important and such a basic function of human existence, should we all study it? Shouldn’t at least all professionals receive marketing training - especially with so much talk about the importance of personal branding and marketing yourself? Read on and find out why… Wilson, J.A.J. (2013), “Marketing – the new core skill for all?”, The Marketeers, August, Indonesia: MarkPlus Inc. pp.82-87.

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Halal Branding: Models and Toolkits - Marketing, Branding, Advertising and Consumer Behaviour

1. Prof. Jonathan A.J. Wilson PhD @drjonwilson www.drjonwilson.com Models, Figures, and Toolkits

2. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

3. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

4. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

5. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

6. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

7. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

8. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

9. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

10. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

11. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

12. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

13. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

14. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

15. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

16. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

17. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

18. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

19. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

20. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

21. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

22. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

23. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

24. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

25. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

26. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

27. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

28. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

29. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

30. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

31. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

32. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

33. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

34. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

35. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

36. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

37. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

38. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

39. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

40. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

41. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

42. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

43. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

44. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

45. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

46. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

47. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

48. Wilson, J.A.J. (2018) “Halal Branding”, London: Claritas Books. www.halalbranding.com @drjonwilson !

49. Get in touch

Halal Branding: Models and Toolkits - Marketing, Branding, Advertising and Consumer Behaviour

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