This document provides guidance on how to write paragraphs using the PEE (Point, Evidence, Explanation) structure. It explains that PEE allows for structured writing and ensures good answers. It defines connotation and denotation. Examples are given of using PEE to analyze how presentational devices in advertisements aim to persuade audiences, including discussing the use of color and images. Students are prompted to practice writing their own PEE paragraphs analyzing persuasive techniques in examples provided.

1. P.E.E Paragraphs
LO: TO BE ABLE TO WRITE P.E.E PARAGRAPHS CONFIDENTLY
29/02/2016

2. Starter
•What is the meaning of ‘connotation’?
•What is the meaning of ‘denotation’?
•What is P.E.E?

3. Why use P.E.E?
•Using P.E.E allows you to structure your writing, and
makes sure you are writing good answers!
•It proves that you can explain clearly about what you
have read/seen.

4. P.E.E
•Point – TELL ME what is the point that you are making?
Pick ONE presentational device (colour/image)
•Evidence – SHOW ME information to back up your point
– the denotation
•Explanation – CONVINCE ME that the presentational
device is persuasive. What does it suggest (the
connotations)?

6. What presentational devices are used to
persuade the audience?
The use of the colour red is used as the background of the advert.
The ‘Quit smoking’ advert uses colour to draw the audience into the
advertisement.
The connotations of the colour red suggest that people who smoke
may be in danger, and your eyes are automatically drawn to the
advert. Furthermore, the use of the white text and ‘Smokefree’ logo
makes it stand out more.

7. What presentational devices are used to
persuade the audience?
The ‘Quit smoking’ advert uses colour to draw the audience into the
advertisement. The use of the colour red is used as the background
of the advert. The connotations of the colour red suggest that people
who smoke may be in danger, and your eyes are automatically drawn
to the advert. Furthermore, the use of the white text and ‘Smokefree’
logo makes it stand out more.

9. What presentational devices are used to
persuade the audience?
• Write a P.E.E paragraph, answering this question.
Challenge – Comment
on the effect and how
important the
presentational device
is!

10. What presentational devices are used to
persuade the audience?
P: The Cola-Cola advert uses to persuade the audience to
purchase Cola.
E: Give an example of the presentational device (what colour/what image)
E: The connotations of the presentational device suggest
The target audience are people who want to

11. Peer Assessment
Peer assessed by:
 Answered the question
 Identified the denotations
 Explained the connotations
 Analysed how these things persuaded the audience to go to Thorpe Park