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Case Study 
7-Eleven Catches Thieves 
and Reduces Merchandise 
Shrink in Stores 
Franchise owner 
improves store 
monitoring capabilities 
and apprehends 
robbers with hybrid IP 
technology solution 
The Situation 
Shellie Fountain, a 7-Eleven franchise 
owner, needed an updated security system 
that allowed him to monitor his stores and 
employees remotely and provide better 
surveillance video than his current solution. 
The outdated security system that was 
put in place several years ago by 7-Eleven, 
prior to Fountain taking over the franchise, 
was less than desirable. Monitoring capa-bilities 
were limited, the recorded video 
was grainy and not the quality needed 
to identify thieves. The existing system 
Page 1 of 3 
© 2012 DIGIOP, Inc. All rights reserved 
did not provide the franchise owner with 
the ability to monitor both stores from a 
central location, or integrate video with his 
POS system. 
Fountain needed the new security solution 
to support both analog and IP cameras 
and integrate with his existing POS system. 
He wanted the new security system to pro-vide 
a flexible, future-proof solution that 
gave him up-to-date capabilities to handle 
his current business needs and also grow 
as his store needs evolved. 
Objectives 
•• Increase capabilities to monitor stores 
and employees, with the goal to im-prove 
employee and store safety and 
reduce theft. 
•• Replace existing outdated security 
system with a solution that could be 
easily integrated with an existing NCR 
POS system. 
Customer profile 
Customer Name: 7-Eleven 
Location: Fredericksburg, VA 
Industry: Convenience Store, Franchise 
Founded: 1927 
Products: DIGIOP® 3016-2T Hybrid DVR 
with DIGIOP ELEMENTS™ video and data 
management software (VDMS) 
7-Eleven, Inc. is one of the world’s largest 
convenience retailers with headquarters 
in Dallas, Texas. 7-Eleven operates more 
than 46,000 retail convenience stores 
in 16 countries, with over 9,600 stores 
in the US, including more than 5,800 
franchises. 7-Eleven was founded in 
1927, and was the first convenience store 
to operate 24 hours a day. 
Challenge 
A 7-Eleven franchise owner wanted to 
replace his ineffective existing security 
system in order to better monitor 
employees and store locations, improve 
store safety, and reduce theft. 
Solution 
Implemented DIGIOP® EH series hybrid 
DVR with DIGIOP ELEMENTS™ VDMS to 
meet business objectives and provide a 
flexible platform for growth. 
Benefits 
• Improved monitoring capabilities and 
store safety: The DIGIOP EH Series 
hybrid DVR provided more effective 
monitoring capabilities and improved 
store and employee safety. 
• Reduced shrinkage: Merchandise 
shrinkage and theft was reduced in 
both store locations, due to better 
monitoring capabilities, and the 
higher quality of video he was able 
to submit to the police as evidence. 
• Saved money: Existing analog 
cameras could still be utilized, which 
saved money, and also provided a 
future-proof hybrid solution with the 
ability to add IP cameras to the system 
as needed. 
DIGIOP, Inc. 
3850 Priority Way South Drive 
Suite 200 
Indianapolis, IN 46240 
TOLL FREE: 800.968.3606 
LOCAL: 317.489.0413 
FAX: 317.663.2077 
www.digiop.com
7-Eleven Catches Thieves and 
Reduces Merchandise Shrink in Stores 
•• Gain true flexibility with a new 
video management system that 
allows him to leverage existing ana-log 
cameras, and also provides the 
flexibility to switch to IP cameras 
when appropriate. 
The Solution 
Fountain chose to implement DIGIOP’s 
EH Series hybrid DVR with DIGIOP 
ELEMENTS™ VDMS to 
monitor both of his 
stores. This flexible 
platform provided 
all the benefits of a 
traditional security 
solution which met 
his current needs, and 
provided him with 
the ability to integrate 
video and POS data to 
gain retail intelligence 
and leverage the power of IP technol-ogy 
“ Since implementing my DIGIOP DVR I 
have been able to apprehend thieves 
and shoplifting and merchandise 
shrinkage has decreased in my stores.” 
– Shellie Fountain, Franchise Owner, 7-Eleven 
as his business continued to grow. 
Page 2 of 3 
© 2012 DIGIOP, Inc. All rights reserved 
DIGIOP’s EH Series hybrid DVR with DI-GIOP 
ELEMENTS™ VDMS has provided 
the franchise owner with the hybrid 
flexibility of using both analog and IP 
cameras. He said he was not ready to 
make an investment in all IP cameras 
because he felt his stores problem 
areas could still be effectively moni-tored 
with analog cameras. Yet the 
hybrid system offered flexibility to add 
IP cameras where and when he needs 
the greater capabilities and live video 
quality of IP. He was pleased by the fact 
that he did not have to buy multiple 
systems to support both analog and IP 
cameras, because with the DIGIOP hy-brid 
DVR, he is able to use one system 
to accommodate all cameras. 
Fountain has implemented the hybrid 
digital video recorder and installed 23 
cameras to monitor both of his stores. 
The process has gone well, and he is 
pleased with the results. He was able 
to capture crisp, detailed video footage 
of various criminal activities including 
shoplifting that he was able to submit 
to the police as evidence. He was able 
to pull recorded video from one central 
location for each of his stores and 
burn a CD at home to submit to police. 
Fountain says, “Since implementing the 
hybrid DVR, I feel more confident about 
the video I am able to record and sub-mit 
to police departments as evidence.” 
Fountain also appreci-ates 
the custom view 
of his stores he can 
create in DIGIOP Con-nect 
™. He can choose 
the camera views that 
are most important for 
each of his stores and 
drag and drop them 
into a viewing win-dow, 
so he can moni-tor 
them remotely in a 
browser. He says, “This viewing feature 
has helped me tremendously, because 
it allows me to monitor areas in my 
stores that are important to me. And 
with the remote viewing capabilities, 
overall safety has improved, and my 
employees feel more secure because 
they can remotely keep an eye on each 
other and the other store, while they 
are working.” 
The new solution needed to sup-port 
analog cameras; yet provide the 
flexibility to add IP cameras when he 
DIGIOP hybrid DVR with DIGIOP ELEMENTS™ 
VDMS provides a reliable security solution 
that enables Fountain to monitor his 
employees and stores more effectively.
7-Eleven Catches Thieves and 
Reduces Merchandise Shrink in Stores 
needed to. With DIGIOP’s hybrid DVR in 
place, he was able to keep his existing 
analog camera infrastructure, which 
allowed him to save money by utilizing 
his initial analog investment yet have 
the ability to integrate the latest in 
IP camera technology as needed to 
future-proof his system, when he felt 
he could afford to do so. 
Fountain is looking forward to be able 
to integrate video with his existing POS 
system through DIGIOP ELEMENTS™, 
when he’s ready to do so, in order to 
view and analyze recorded video of 
sales transactions. 
Results and Benefits 
DIGIOP’s EH Series hybrid DVR with DI-GIOP 
ELEMENTS™ VDMS is an effective, 
flexible solution for Fountain’s business 
objectives. Since implementing the 
new solution, Fountain has been able 
to catch thieves on multiple occasions 
when they stole merchandise from his 
stores. This has saved him money and 
created a reputation that his stores are 
not susceptible to theft, and thieves 
should think twice before attempting 
to shoplift from his stores, because 
they will get caught. 
On one occasion, an employee who 
had the day off was monitoring the 
stores from home and noticed some-one 
was shoplifting. The employee 
immediately called the police. The 
recorded video clearly captured the 
suspect, as well as the vehicle license 
plate. The shoplifter was caught, video 
evidence was submitted to the police, 
Page 3 of 3 
© 2012 DIGIOP, Inc. All rights reserved 
the case went to trial and the thief 
was convicted. 
On another occasion, Fountain’s wife 
was working at one of the stores 
when a robbery occurred. During the 
robbery, Fountain’s son saw the event 
as it was happening from a moni-tor 
at home and immediately called 
the police. The police caught the 
criminals a block away from the store 
and Fountain was able to submit the 
video as evidence. The video provided 
police with a detailed image of the 
thieves and their vehicle license plate, 
and supplied the evidence needed to 
prosecute. Fountain says, “I love the 
fact that I can submit crisp, detailed 
video evidence to the police, by simply 
exporting the video and burning a CD 
from my home.” 
Fountain says, “Since implementing 
DIGIOP’s hybrid DVR, I have been able 
to apprehend thieves and shoplifting 
in my stores. 7-Eleven audits 
their franchises frequently, and my 
merchandise shrinkage has gone 
down since I’ve implemented the 
new security solution.” 
Fountain was also pleased with the 
technical support he received from 
DIGIOP. He says, “The DIGIOP tech sup-port 
team has been great. They were 
truly willing to go out of their way to 
help me out and they have made my 
life easier. Originally, I felt like I would 
be a burden to them when I called in 
with questions, but they immediately 
put me at ease and were happy to as-sist 
me.” 
DIGIOP’s EH Series with DIGIOP 
ELEMENTS™ provides a future-proof 
security solution that makes the transi-tion 
from analog to IP technology easy 
and affordable. When Fountain is ready 
to add more IP cameras, the EH series 
is ready for him to take that step. Not 
only will the transition to IP be easier, 
he will save money because he will 
not have to purchase a new system 
to handle more video coverage 
per camera. 
Additionally, DIGIOP’s EH Series with 
DIGIOP ELEMENTS™ VDMS will provide 
seamless integration of video and POS 
data from his existing VeriFone system. 
Fountain will be able to look at record-ed 
video of all POS data transactions 
and use powerful analytics to gain 
insight into his business in real-time, to 
further improve business operations. 
The fact that he purchased a solution 
that will easily integrate video with 
his existing POS system was another 
key purchasing factor in choosing the 
DIGIOP for his security solution. 
For more case studies, go to 
http://www.digiop.com/re-sources/ 
marketing

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7-Eleven Catches Thieves and Reduces Merchandise Shrink in Stores

  • 1. Case Study 7-Eleven Catches Thieves and Reduces Merchandise Shrink in Stores Franchise owner improves store monitoring capabilities and apprehends robbers with hybrid IP technology solution The Situation Shellie Fountain, a 7-Eleven franchise owner, needed an updated security system that allowed him to monitor his stores and employees remotely and provide better surveillance video than his current solution. The outdated security system that was put in place several years ago by 7-Eleven, prior to Fountain taking over the franchise, was less than desirable. Monitoring capa-bilities were limited, the recorded video was grainy and not the quality needed to identify thieves. The existing system Page 1 of 3 © 2012 DIGIOP, Inc. All rights reserved did not provide the franchise owner with the ability to monitor both stores from a central location, or integrate video with his POS system. Fountain needed the new security solution to support both analog and IP cameras and integrate with his existing POS system. He wanted the new security system to pro-vide a flexible, future-proof solution that gave him up-to-date capabilities to handle his current business needs and also grow as his store needs evolved. Objectives •• Increase capabilities to monitor stores and employees, with the goal to im-prove employee and store safety and reduce theft. •• Replace existing outdated security system with a solution that could be easily integrated with an existing NCR POS system. Customer profile Customer Name: 7-Eleven Location: Fredericksburg, VA Industry: Convenience Store, Franchise Founded: 1927 Products: DIGIOP® 3016-2T Hybrid DVR with DIGIOP ELEMENTS™ video and data management software (VDMS) 7-Eleven, Inc. is one of the world’s largest convenience retailers with headquarters in Dallas, Texas. 7-Eleven operates more than 46,000 retail convenience stores in 16 countries, with over 9,600 stores in the US, including more than 5,800 franchises. 7-Eleven was founded in 1927, and was the first convenience store to operate 24 hours a day. Challenge A 7-Eleven franchise owner wanted to replace his ineffective existing security system in order to better monitor employees and store locations, improve store safety, and reduce theft. Solution Implemented DIGIOP® EH series hybrid DVR with DIGIOP ELEMENTS™ VDMS to meet business objectives and provide a flexible platform for growth. Benefits • Improved monitoring capabilities and store safety: The DIGIOP EH Series hybrid DVR provided more effective monitoring capabilities and improved store and employee safety. • Reduced shrinkage: Merchandise shrinkage and theft was reduced in both store locations, due to better monitoring capabilities, and the higher quality of video he was able to submit to the police as evidence. • Saved money: Existing analog cameras could still be utilized, which saved money, and also provided a future-proof hybrid solution with the ability to add IP cameras to the system as needed. DIGIOP, Inc. 3850 Priority Way South Drive Suite 200 Indianapolis, IN 46240 TOLL FREE: 800.968.3606 LOCAL: 317.489.0413 FAX: 317.663.2077 www.digiop.com
  • 2. 7-Eleven Catches Thieves and Reduces Merchandise Shrink in Stores •• Gain true flexibility with a new video management system that allows him to leverage existing ana-log cameras, and also provides the flexibility to switch to IP cameras when appropriate. The Solution Fountain chose to implement DIGIOP’s EH Series hybrid DVR with DIGIOP ELEMENTS™ VDMS to monitor both of his stores. This flexible platform provided all the benefits of a traditional security solution which met his current needs, and provided him with the ability to integrate video and POS data to gain retail intelligence and leverage the power of IP technol-ogy “ Since implementing my DIGIOP DVR I have been able to apprehend thieves and shoplifting and merchandise shrinkage has decreased in my stores.” – Shellie Fountain, Franchise Owner, 7-Eleven as his business continued to grow. Page 2 of 3 © 2012 DIGIOP, Inc. All rights reserved DIGIOP’s EH Series hybrid DVR with DI-GIOP ELEMENTS™ VDMS has provided the franchise owner with the hybrid flexibility of using both analog and IP cameras. He said he was not ready to make an investment in all IP cameras because he felt his stores problem areas could still be effectively moni-tored with analog cameras. Yet the hybrid system offered flexibility to add IP cameras where and when he needs the greater capabilities and live video quality of IP. He was pleased by the fact that he did not have to buy multiple systems to support both analog and IP cameras, because with the DIGIOP hy-brid DVR, he is able to use one system to accommodate all cameras. Fountain has implemented the hybrid digital video recorder and installed 23 cameras to monitor both of his stores. The process has gone well, and he is pleased with the results. He was able to capture crisp, detailed video footage of various criminal activities including shoplifting that he was able to submit to the police as evidence. He was able to pull recorded video from one central location for each of his stores and burn a CD at home to submit to police. Fountain says, “Since implementing the hybrid DVR, I feel more confident about the video I am able to record and sub-mit to police departments as evidence.” Fountain also appreci-ates the custom view of his stores he can create in DIGIOP Con-nect ™. He can choose the camera views that are most important for each of his stores and drag and drop them into a viewing win-dow, so he can moni-tor them remotely in a browser. He says, “This viewing feature has helped me tremendously, because it allows me to monitor areas in my stores that are important to me. And with the remote viewing capabilities, overall safety has improved, and my employees feel more secure because they can remotely keep an eye on each other and the other store, while they are working.” The new solution needed to sup-port analog cameras; yet provide the flexibility to add IP cameras when he DIGIOP hybrid DVR with DIGIOP ELEMENTS™ VDMS provides a reliable security solution that enables Fountain to monitor his employees and stores more effectively.
  • 3. 7-Eleven Catches Thieves and Reduces Merchandise Shrink in Stores needed to. With DIGIOP’s hybrid DVR in place, he was able to keep his existing analog camera infrastructure, which allowed him to save money by utilizing his initial analog investment yet have the ability to integrate the latest in IP camera technology as needed to future-proof his system, when he felt he could afford to do so. Fountain is looking forward to be able to integrate video with his existing POS system through DIGIOP ELEMENTS™, when he’s ready to do so, in order to view and analyze recorded video of sales transactions. Results and Benefits DIGIOP’s EH Series hybrid DVR with DI-GIOP ELEMENTS™ VDMS is an effective, flexible solution for Fountain’s business objectives. Since implementing the new solution, Fountain has been able to catch thieves on multiple occasions when they stole merchandise from his stores. This has saved him money and created a reputation that his stores are not susceptible to theft, and thieves should think twice before attempting to shoplift from his stores, because they will get caught. On one occasion, an employee who had the day off was monitoring the stores from home and noticed some-one was shoplifting. The employee immediately called the police. The recorded video clearly captured the suspect, as well as the vehicle license plate. The shoplifter was caught, video evidence was submitted to the police, Page 3 of 3 © 2012 DIGIOP, Inc. All rights reserved the case went to trial and the thief was convicted. On another occasion, Fountain’s wife was working at one of the stores when a robbery occurred. During the robbery, Fountain’s son saw the event as it was happening from a moni-tor at home and immediately called the police. The police caught the criminals a block away from the store and Fountain was able to submit the video as evidence. The video provided police with a detailed image of the thieves and their vehicle license plate, and supplied the evidence needed to prosecute. Fountain says, “I love the fact that I can submit crisp, detailed video evidence to the police, by simply exporting the video and burning a CD from my home.” Fountain says, “Since implementing DIGIOP’s hybrid DVR, I have been able to apprehend thieves and shoplifting in my stores. 7-Eleven audits their franchises frequently, and my merchandise shrinkage has gone down since I’ve implemented the new security solution.” Fountain was also pleased with the technical support he received from DIGIOP. He says, “The DIGIOP tech sup-port team has been great. They were truly willing to go out of their way to help me out and they have made my life easier. Originally, I felt like I would be a burden to them when I called in with questions, but they immediately put me at ease and were happy to as-sist me.” DIGIOP’s EH Series with DIGIOP ELEMENTS™ provides a future-proof security solution that makes the transi-tion from analog to IP technology easy and affordable. When Fountain is ready to add more IP cameras, the EH series is ready for him to take that step. Not only will the transition to IP be easier, he will save money because he will not have to purchase a new system to handle more video coverage per camera. Additionally, DIGIOP’s EH Series with DIGIOP ELEMENTS™ VDMS will provide seamless integration of video and POS data from his existing VeriFone system. Fountain will be able to look at record-ed video of all POS data transactions and use powerful analytics to gain insight into his business in real-time, to further improve business operations. The fact that he purchased a solution that will easily integrate video with his existing POS system was another key purchasing factor in choosing the DIGIOP for his security solution. For more case studies, go to http://www.digiop.com/re-sources/ marketing