60 Day Marketing Renovation


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The 60 day marketing renovation is a simple process designed to reinvigorate your current marketing strategies. This is not a rebuild. Marketing renovation is about keeping what’s working and refreshing the things that need help.

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60 Day Marketing Renovation

  1. 1. 60 Day Marketing Renovation<br />Grow your business NOW!<br />
  2. 2. Week One: Clarify Your Message<br />What is your current message?<br />Is it working? <br />Could it be improved?<br />Does it speak to value?<br />Is it brief?<br />Is it memorable?<br />
  3. 3. Week One: Clarify Your Message<br />What do you do?<br />Who do you do it for?<br />How do you do it?<br />(Company Name) offers (products/services)for (target market), our company (benefit)<br /> ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.<br />
  4. 4. Are you unique?<br />
  5. 5. Week Two: Share Your Message<br />Test it<br />Is it true? <br />Will it stand the test of time?<br />Get feedback from trusted sources<br />Create your 20 second commercial<br />Send it to me michelle@michelleneujahr.com<br />Include your message on everything<br />
  6. 6. Will they listen?<br />
  7. 7. Week Three: Define Your Market<br />Who is the RIGHT client?<br />Who do you like to work for?<br />Analyze your current clients<br />What do they have in common?<br />Analyze the competition<br />Who do they work with?<br />Analyze your products/services<br />Who does your product attract?<br />
  8. 8. Week Three: Define Your Market<br />Define demographics<br />Age, gender, location, income, education, etc…<br />Define psychographics<br />Personality, attitude, values, lifestyle, etc…<br />Test your target<br />Analyze size and ease of reach<br />
  9. 9. Who is your target?<br />
  10. 10. Week Four: Engage Your Market<br />Get your clients excited!<br />Be congruent<br />Be consistent<br />Be creative<br />Be compelling<br />
  11. 11. Will they engage?<br />
  12. 12. Week Five: Branding<br />Set yourself apart from the competition<br />Brand = what makes you unique<br />Define your USP (Unique Selling Proposition)<br />What makes you different from your competitors?<br />Analyze your brand<br />What is your brand?<br />Is it saying what you want it to?<br />
  13. 13. Will you stand out?<br />
  14. 14. Week Six: Networking<br />Building relationships <br />Network regularly<br />Throw your net wide<br />Create a networking plan<br />Work with your personality<br /> Find places to network that you enjoy<br />Follow-up<br />Create a plan and use it EVERY time<br />
  15. 15. Will you connect?<br />
  16. 16. Week Seven: Business Development<br />Keeping the pipeline full<br />Hot leads, warm leads and cold calls<br />Follow-up plan<br />Building your list<br />CRM<br />Online tools<br />Social Media<br />Tracking<br />
  17. 17. Will they come?<br />
  18. 18. Week Eight: Customer Care<br />Build customers for life<br />Keeping them as fans<br />Customer care strategy<br />CRM/Contact plan<br />Client Appreciation<br />Testimonials and referrals<br />
  19. 19. Will they follow?<br />
  20. 20. Low-Cost, No-Cost Marketing <br />Be newsworthy<br />TV, Radio, Internet<br />BE your business<br />Look & Feel<br />Use Social Media<br />Send Cards<br />Community Service<br />Partner with others<br />C0-Market <br />Offer FREE seminars<br />Build expert status<br />Publish articles<br />Host events<br />Get a intern<br />Local colleges<br />Gather testimonials<br />Keep it fresh<br />Write a case study<br />Watch competitors<br />Brainstorm<br />
  21. 21. www.renovateyourorg.com<br />Take the 60 Day Marketing Renovation Challenge<br />