7 Ways To Kill Your Website
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Being a professional who wants to market their service or a business what technology should one use to create their main marketing and branding tool i.e their website
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The webinar discussed 10 common ways that landing pages fail to optimize conversions. These included lacking a clear value proposition, using unprofessional stock photos, lacking credibility, not following the customer's thought process, inconsistent messaging between pre- and post-click experiences, overusing exclamation points and all caps, having an unprofessional or outdated design, not being optimized for mobile, having too much or too little copy, focusing on social sharing over conversions, and having non-compelling calls to action. The presenters provided recommendations for improving each area.
Why Content Marketing Fails
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
10 MOUTHWATERING TIPS ON CAN ACHIEVE MEGA BLOGGING SUCCESS
The document provides tips for achieving blogging success. It advises against sensationalist or vague titles and recommends focusing a blog around a topic the blogger is passionate about. It emphasizes regularly publishing high-quality, well-researched content and not worrying about plagiarism. The document also stresses that success takes time and consistent effort over many months or years through practicing blogging.
3simplestepsbook
This document provides guidance on developing an effective online marketing strategy in 3 key steps:
1. Set your website objective such as lead generation, e-commerce, or a combination. Define what you want your website to accomplish.
2. Promote your website using search engine optimization, social media, press releases and other tactics discussed in the document.
3. Maintain ongoing communication through tools like email newsletters, autoresponders, offline marketing, and teleseminars to continue engaging with customers.
The document outlines best practices for each step and emphasizes the importance of compelling content, copywriting to highlight benefits over features, and testing strategies to improve results over time.
How To Jam Your Website With Traffic
This document provides tips for using articles to drive traffic to a website. It explains that while many try writing and submitting articles, they often do not see results. The key is writing articles that attract readers and make them want to learn more by visiting your site. Articles need an engaging title, compelling summary, to connect emotionally and provide value so readers are motivated to click through. Hiring professional writers may help optimize articles for traffic. Quality, not just quantity, of articles is important for success.
Introduction to SEO
This document provides an introduction to search engine optimization (SEO) and summarizes 7 common reasons why a website may have low traffic. It discusses problems such as a new site lacking trust and authority, uninteresting content, content not accessible to search engines, duplicate content issues, using shady tactics, not following best practices for titles, descriptions and URLs, and not properly targeting keywords. The document provides tasks for readers to evaluate these issues on their own site.
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7 Ways To Kill Your Website
- 2. 7 Ways To Kill Your Website (So Please Don't Do These)
- 3. 1. Leave your website unattended for a period of time People want fresh content. Leaving your website dormant for a long period of time will just kill off people's interest and ultimately loyal readership 7 Ways To Kill Your Website (So Please Don't Do These)
- 4. 2. Writing controversial/sensitive issues Unless you are absolutely sure of what you are writing, leave out sensitive issues to the pros lest you risk offending someone else 7 Ways To Kill Your Website (So Please Don't Do These)
- 5. 3. Posting offensive images Posting offensive materials will risk alienating a large number of people to your website 7 Ways To Kill Your Website (So Please Don't Do These)
- 6. 4. Over-rated content People want essence and not simply hype. Write something outstanding that is worth reading 7 Ways To Kill Your Website (So Please Don't Do These)
- 7. 5. Spam Blog Don't even think of doing this. It's just simply not worth it. You can never ever build a loyal base of readers by simply posting ads and spam on your website 7 Ways To Kill Your Website (So Please Don't Do These)
- 8. 6. Too many Ads There is a fine line between monetizing your website and having too many ads on it. After a certain threshold people will get turned off. So be careful by not putting too many ads on your website 7 Ways To Kill Your Website (So Please Don't Do These)
- 9. 7. Plagiarism Another big no-no. Don't plagiarize and rip someone else's hard work. People will appreciate genuine insight from you and soon you will build up a loyal base of readers 7 Ways To Kill Your Website (So Please Don't Do These)
Editor's Notes
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