7 Truths About Great Content Marketing
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The document outlines 7 truths about great content marketing according to Julie Hansen, CEO of Babbel US. The truths are: 1) Content marketing has longevity and lasts over time, 2) The best content can be successfully reproduced, 3) Content should not be overly precious and edited, 4) Content works best when it has a clear point of view, 5) Content marketing should have a global reach, 6) Content is not just for millennials but all ages, and 7) Creating great content requires balancing different skills within a team.
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Amazon Strategies January 2019 | Booyah
The document presents Booyah Advertising's modern approach to Amazon strategy, highlighting how utilizing advertising fueled over 700% growth in ad sales and over 500% growth in organic sales between July 2019 and January 2020. It shows how objective-based advertising delivered 52% of traffic and 38% of sales from ads, and discusses plans to bring other ecommerce advertising channels like paid social, search, and display to Amazon. The presentation aims to demonstrate Booyah's proven approach for taking control of the Amazon platform through content, advertising, and expanding to other sales venues.
Amazon Strategies January 2019 | Publicis
Amazon has a 47% share of the US ecommerce market compared to 14.5% for the next three competitors combined. Consumer goods leaders see Amazon as a critical threat and 68% believe consumers are more loyal to Amazon than their own brands. The document seeks to debunk common myths about investing and advertising on Amazon, noting that the right approach depends on short and long-term goals, requires understanding multiple metrics and the whole business model, and that Amazon reviews and custom creative are important factors for success on the platform.
Amazon Strategies January 2019 | Perpetua
This document provides 3 predictions to guide Amazon advertising strategy in 2020 from Perpetua, an Amazon advertising company. Prediction 1 is that opportunities will open up for richer creative content on Amazon Ads like sponsored brand video. Prediction 2 is that demand for Amazon DSP advertising will grow for its custom targeting abilities, while attribution features will also become more important. Prediction 3 is that success metrics will acknowledge organic sales and total sales, not just attributed metrics, to better reflect business health. Perpetua positions itself as an expert able to help with sponsored brand campaigns, DSP management, and advanced analytics.
Amazon Strategies January 2019 | Podean
The document outlines Mark Power's approach to developing a strategic plan for Amazon advertising and marketing. It recommends conducting an audit of a brand's current Amazon presence, developing a holistic strategy that integrates Amazon across marketing channels, and fixing foundations like product pages before launching performance advertising campaigns. The approach aims to help brands succeed on Amazon by planning across the full ecosystem beyond just the online store.
Amazon Strategies January 2019 | eos
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
Amazon Strategies January 2019 | iCrossing
This document provides an introduction to advertising on Amazon. It discusses different types of advertising options on Amazon including paid media like banners and search ads, earned media like reviews, and merchandising strategies. It highlights key differences between Amazon's Sponsored Ads and Amazon DSP programs, and provides tips on setting goals and leveraging placement, audience, creative assets, and messaging to align ad campaigns with goals. It also discusses measurement metrics to track return on investment and effectiveness of Amazon advertising.
Amazon Strategies January 2019 | Dash Hudson
This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.
Amazon Strategies January 2019 | Direct Agents & Carhartt
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
Amazon Strategies January 2019 | WellPath
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
Amazon Strategies January 2019 | Tinuiti
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Amazon Strategies January 2019 | Belkin
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella Rising
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | Moroccanoil
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | Recess
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
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4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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7 Truths About Great Content Marketing
- 1. 1 7 Truths About Great Content Marketing Julie Hansen, CEO Babbel US @julie_hansen, @babbel Digiday Content Marketing Summit, August 2017
- 2. Founded in 2007, Babbel has become the market leader in language-learning worldwide TOP-GROSSING Language-learning app globally ⏤ Priori Data “MOST INNOVATIVE Company in education globally” ⏤ Fast Company, 2016 SUBSCRIBERS Babbel has more than 1MM active paying subscribers BABBEL BY THE NUMBERS #1 #11MM
- 3. 01 February 2017Keynote Master Flash Everyone Learning Our mission Languages
- 4. 01 February 2017Keynote Master Flash Single-biggest channel Integrated with PR & Social Dedicated team CONTENT MARKETING AT BABBEL
- 5. Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 5 ABOUT BABBEL R2= .910X growth YOY Organic Sales Content Marketing Sales 10X YOY GROWTH
- 6. 01 February 2017Keynote Master Flash i It has legs Truth #1
- 8. 8 It’s reproducibleTruth #2 #1 #2 #3 #4
- 9. ABOUT BABBELITERATING ON WHAT WORKS Mar-17 Apr-17 May-17 Jun-17 Jul-17 #1 #2 #3 #4
- 10. Truth #3 It’s not precious
- 11. IDEATE. EXPERIMENT. ITERATE. OBSERVE. Content marketing should cover the topics that your target market wants to consume. Put their needs first, rather than your brand’s messaging points.
- 12. 01 February 2017Keynote Master Flash Truth #4 It has a point of view
- 13. ABOUT BABBELITERATING ON WHAT WORKSHOW YOU SAY IT MATTERS
- 14. 01 February 2017Keynote Master Flash Truth #5 It’s global
- 15. ABOUT BABBELITERATING ON WHAT WORKS Each week the Babbel Magazine publishes 7editions
- 16. 01 February 2017Keynote Master Flash It’s not just for millennials Truth #6
- 17. 17 IT’S NOT JUST FOR MILLENNIALS DISTRIBUTION CHANNELS MAKE ALL THE DIFFERENCE Content Marketing leads by age: FacebookDistribution of leads by age by channel THEN 18-24 25-34 35-44 45-54 55-64 65+ NOW Content Marketing
- 18. 01 February 2017Keynote Master Flash It’s all about the mix Truth #7
- 19. Editor Producer/ Writer PR& Social Media Producer Optimizer Analyst THE RIGHT SKILL MIX IS CRITICAL WITHIN CONTENT MARKETING TEAM, YOU NEED AN INTERLOCKING SET OF L EFT- AND RIGHT-BRAIN CAPABILITIES Story selection and editing Release schedule Write articles Produce video Package content for distribution Brainstorm new content Create, manage campaigns Optimize to meet CPA targets Analyze & report on results Inform current optimizations Inform future content choices Post content to social channels Distribute content to press outlets
- 20. It has legs It’s reproducible It’s not precious THE 7 TRUTHS OF GREAT CONTENT MARKETING 2 3 It has a POV4 It’s global It’s not just for millennials It’s all about the mix 1 5 6 7
- 21. 01 February 2017Keynote Master Flash Thank you! @babbel