33 percent of people open marketing emails based on their subject lines alone. To boost your open rate, you’d better start polishing yours right away! Here’s how to do it.
17. 1. Write short phrases and aim for 3 to 6
words (or 15 to 30 characters)
2. Capitalize the first letter of each word
3. Write numbered subject lines
21. 1. Personalize your subject line using “you”
or location-specific offers
2. Create urgency by pointing out
deadlines/limited quantity
3. Ask questions
4. Change your subject line each time
26. 1. Don‟t be too generic and try to spice up
your subject line a little
2. Don‟t beg your subscribers to open
your emails
3. Don‟t use dates, number issue, or
sender info (they don‟t bring anything
valuable)
28. 1. Don‟t write a subject line that reads like
an ad
2. Don‟t choose overused words, such as
“free”, “help”, “dollars”, “percent off”, or
“urgent”
3. Don‟t be misleading (if you are, your
readers won‟t trust you anymore)
29. If you follow these guidelines,
you will double your open rate
in just a few months!