30            DM
Pr ox im it y W or ldw ide
Pr ox im it y




                www.proximityworldwide.com
A
Te le com . 1 0

                   ,
                                   ,
         Telecom
                           ....
www.proximityworldwide.com
www.proximityworldwide.com
3.2%,
        1.8%
-




         www.proximityworldwide.com
A
Ba nco Pr iva do.

        VISA   Banco Privado
                     ,                VISA              .
              ...
,             .



    - 3.7%,                   DM




                  www.proximityworldwide.com
A
N e gon e .

              Negone c           Proximity

                         :            -



                    ...
100%                  .
       2       7000
           ,

                      www.proximityworldwide.com
Pe r sil.


                               ,
                                   .           ,
                Persil      ...
7,3%
       www.proximityworldwide.com
.

8000                                                 -
           ,                                                    ...
4,9%.
148 000
                  www.proximityworldwide.com
W h isk a s.

                           ,
               ,
                   .
                               ?




    ...
18%                                               .
                   Whiskas   11%         19%.
       1 000 000
Whiskas...
Roya l M a il.

                                                          ,       DM -
                ,
                 ...
10   30
          Royal Mail

                       www.proximityworldwide.com
.       .

                            -                  ,
                    .
            ,
                        .
...
200   112                           ,
            . ROI - 1056%

                 www.proximityworldwide.com
Sm a r t for t w o.

                          Smart fortwo
                                                   .
         ...
,
        ,
.           DM
             www.proximityworldwide.com
Bosch .



              , Bosch               1




          «             -
              »




                       ...
-   ,
        Bosch Global HQ

              www.proximityworldwide.com
Am n e st y I n t e r na t ion a l.

                                      ,                             ,
               ...
,

          DM
600,000

                   www.proximityworldwide.com
Audi A4 .   -             !

                              «               »
                                             ...
www.proximityworldwide.com
SH AW .


                           Shaw s
          NFL,       221


                 ,




                            ...
44%
27%
            www.proximityworldwide.com
a Qa .

         aQ Pickwik -

                    ,                      19-
                . DM-
                      ...
22%       .

aQa
      ,     , aQa
               www.proximityworldwide.com
Ba nk of N e w Ze la n d.


                                        ,



        «                        ?-          !
  ...
www.proximityworldwide.com
6 500      .     1
        15 000
                     www.proximityworldwide.com
N e w Ze la n d Post .                            !

                  ,

         DM,                                    ...
35% DM-                        ,
          -           70%

              www.proximityworldwide.com
N or w a y Post .


                         DM.
               -         ?
         Proximity



                        ...
90%
      ,          -
          175%
                     www.proximityworldwide.com
Pe uge ot .                      !

                             -

                                 . Proximity
         ...
3   ,


        www.proximityworldwide.com
Ke r iu m - La Roch e - Posa y.

        Kerium   La Roche-Posay -                              ,

                       ...
27%,
       DM
        www.proximityworldwide.com
Roya l M a il.


                                    Special Delivery




                        ,                       ...
,

    www.proximityworldwide.com
Ye llow pa ge s.


        National Pages Directory
                                     Yellow Pages.
                   ...
84,6%          . 48%
        Yellow Pages
                       www.proximityworldwide.com
Ga r a n t i Ba n k .

                                Garanti Bank

                        .                   ?




   ...
4   43%
          www.proximityworldwide.com
KPB r a dio a w a r ds.




                          ?
                                        -
                  ,




...
www.proximityworldwide.com
Pr ox im it y Pa r is.

                         ,       La Poste
                             ,
                         ...
,                            ,

    :
«           »

6
                www.proximityworldwide.com
Son y.

                     T7




             ,
                 ,

         ,




                          www.proxim...
«     ,                   ,
                                    »*
*             «       »


78%       ,       -          ...
.


                ,


        ,
    .
                 ,

                     ,




            www.proximityworldwide....
10
.        PR



         www.proximityworldwide.com
.


,
                . Pro imity
                   ,



    -       .




                   www.proximityworldwide.com
,



    www.proximityworldwide.com
H VB ba nk .

        C




                          -
                                 ,



                   1026     ...
80%

      www.proximityworldwide.com
.


                            .
    ?


        ,
                        ,
                ,
            .             ...
350                200


      www.proximityworldwide.com
Va Va Br oom Cle a n in g Se r vice .

                   ,                          ,
                               ?


...
www.proximityworldwide.com
2



www.proximityworldwide.com
Long live D M !
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Direct-mail Marketing: Best cases

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Лучшие кейсы из мира директмейл-маркетинга (презентация подготовлена в 2007 г.)

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  • Отличная подборка! Спасибо! Замечательно то, что когда просматриваешь такие материалы появляется множество идей, которые можно применить в своем бизнесе!
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Direct-mail Marketing: Best cases

  1. 1. 30 DM Pr ox im it y W or ldw ide
  2. 2. Pr ox im it y www.proximityworldwide.com
  3. 3. A Te le com . 1 0 , , Telecom . , , , , . . 10 www.proximityworldwide.com
  4. 4. www.proximityworldwide.com
  5. 5. www.proximityworldwide.com
  6. 6. 3.2%, 1.8% - www.proximityworldwide.com
  7. 7. A Ba nco Pr iva do. VISA Banco Privado , VISA . . 2002 . - , www.proximityworldwide.com
  8. 8. , . - 3.7%, DM www.proximityworldwide.com
  9. 9. A N e gon e . Negone c Proximity : - , - - , www.proximityworldwide.com
  10. 10. 100% . 2 7000 , www.proximityworldwide.com
  11. 11. Pe r sil. , . , Persil , ? , , , , . Persil www.proximityworldwide.com
  12. 12. 7,3% www.proximityworldwide.com
  13. 13. . 8000 - , . (Save the Children) - , - , , , , www.proximityworldwide.com
  14. 14. 4,9%. 148 000 www.proximityworldwide.com
  15. 15. W h isk a s. , , . ? 6 , 3 « » www.proximityworldwide.com
  16. 16. 18% . Whiskas 11% 19%. 1 000 000 Whiskas www.proximityworldwide.com
  17. 17. Roya l M a il. , DM - , . Proximity , DM VIP- , , Royal Mail . . www.proximityworldwide.com
  18. 18. 10 30 Royal Mail www.proximityworldwide.com
  19. 19. . . - , . , . , « » ( ) , www.proximityworldwide.com
  20. 20. 200 112 , . ROI - 1056% www.proximityworldwide.com
  21. 21. Sm a r t for t w o. Smart fortwo . , ? 65 94 . fortwo , Smart fortwo 3,7 2,5 , , Smart www.proximityworldwide.com
  22. 22. , , . DM www.proximityworldwide.com
  23. 23. Bosch . , Bosch 1 « - » www.proximityworldwide.com
  24. 24. - , Bosch Global HQ www.proximityworldwide.com
  25. 25. Am n e st y I n t e r na t ion a l. , , - . ? , , DM , : , www.proximityworldwide.com
  26. 26. , DM 600,000 www.proximityworldwide.com
  27. 27. Audi A4 . - ! « » Audi A4? , Audi A4 DM « , Audi A4, , » Audi A4 - www.proximityworldwide.com
  28. 28. www.proximityworldwide.com
  29. 29. SH AW . Shaw s NFL, 221 , www.proximityworldwide.com
  30. 30. 44% 27% www.proximityworldwide.com
  31. 31. a Qa . aQ Pickwik - , 19- . DM- aQa, , , . aQa Pickwick , ? « »! , , . ! www.proximityworldwide.com
  32. 32. 22% . aQa , , aQa www.proximityworldwide.com
  33. 33. Ba nk of N e w Ze la n d. , « ?- ! « » !» , :« - Bank of New Zeland» www.proximityworldwide.com
  34. 34. www.proximityworldwide.com
  35. 35. 6 500 . 1 15 000 www.proximityworldwide.com
  36. 36. N e w Ze la n d Post . ! , DM, , . , «GoFlexible», , , , , www.proximityworldwide.com
  37. 37. 35% DM- , - 70% www.proximityworldwide.com
  38. 38. N or w a y Post . DM. - ? Proximity - : , , , : . www.proximityworldwide.com
  39. 39. 90% , - 175% www.proximityworldwide.com
  40. 40. Pe uge ot . ! - . Proximity , Peugeot 207 Peugeot 207 - , , - - www.proximityworldwide.com
  41. 41. 3 , www.proximityworldwide.com
  42. 42. Ke r iu m - La Roch e - Posa y. Kerium La Roche-Posay - , . , « » , » , www.proximityworldwide.com
  43. 43. 27%, DM www.proximityworldwide.com
  44. 44. Roya l M a il. Special Delivery , Special Delivery , , - , , , www.proximityworldwide.com
  45. 45. , www.proximityworldwide.com
  46. 46. Ye llow pa ge s. National Pages Directory Yellow Pages. ? Yellow Pages , www.proximityworldwide.com
  47. 47. 84,6% . 48% Yellow Pages www.proximityworldwide.com
  48. 48. Ga r a n t i Ba n k . Garanti Bank . ? , www.proximityworldwide.com
  49. 49. 4 43% www.proximityworldwide.com
  50. 50. KPB r a dio a w a r ds. ? - , www.proximityworldwide.com
  51. 51. www.proximityworldwide.com
  52. 52. Pr ox im it y Pa r is. , La Poste , . , . , , , , La Poste www.proximityworldwide.com
  53. 53. , , : « » 6 www.proximityworldwide.com
  54. 54. Son y. T7 , , , www.proximityworldwide.com
  55. 55. « , , »* * « » 78% , - , www.proximityworldwide.com
  56. 56. . , , . , , www.proximityworldwide.com
  57. 57. 10 . PR www.proximityworldwide.com
  58. 58. . , . Pro imity , - . www.proximityworldwide.com
  59. 59. , www.proximityworldwide.com
  60. 60. H VB ba nk . C - , 1026 Lego, , , HVB www.proximityworldwide.com
  61. 61. 80% www.proximityworldwide.com
  62. 62. . . ? , , , . , . « . , » www.proximityworldwide.com
  63. 63. 350 200 www.proximityworldwide.com
  64. 64. Va Va Br oom Cle a n in g Se r vice . , , ? , , , . , , www.proximityworldwide.com
  65. 65. www.proximityworldwide.com
  66. 66. 2 www.proximityworldwide.com
  67. 67. Long live D M !

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