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7 business models
that got Shot!
in 2011
flickr cc rachelvn
by boardofinnovation.com
int. innovation consulting office
Last year we shared the
most promising businesses... 400K
views
Link
Last year we shared the
most promising businesses... 400K
views
This year we looked at the projects
that got shot & are bleeding...
Link
7 business models
that got Shot!
flickr cc rachelvn
in this presentation
Learn how our innovation consulting office can
help to find new revenue.
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presentation by
Board of Innovation
Boardofinnovation.com
by boardofinnovation.com
int. innovation consulting office
flickr cc rachelvn
1.
7 business models
that got Shot!
1. Southwest Airlines
1 2 3 4 5 6 7
Their gamble:
Stop charging luggage fees
!
Money left on the table
almost 1 Billion $ in 1 year!
*If only 50% of passengers would
pay $20 to check in bags.
source: http://bit.ly/rOQisX
1. Southwest Airlines
1 2 3 4 5 6 7
In contrast:
Ryanair plans to ask
money to use
the toilet!
Their gamble:
Stop charging luggage fees
!
Money left on the table
almost 1 Billion $ in 1 year!
*If only 50% of passengers would
pay $20 to check in bags.
source: http://bit.ly/rOQisX
1 2 3 4 5 6 7
1. Southwest Airlines
In crisis times, discounters normally flourish!
While American Airlines filed
for bankruptcy in Nov 2011,
Discounter Ryanair managed
at least to keep things afloat!
Discounter South West on the
other hand, gambled and lost...
A game of Russian Roulette
gone bad...
1. Southwest Airlines
1 2 3 4 5 6 7
When fuel cost peeked,
those extra bucks might have helped them....
Stock prices collapsed almost 45% in October
Ryanair
South West
*ouch*
1. Southwest Airlines
1 2 3 4 5 6 7
IncIncHQHQ
South West
Airlines
Basic Airline Service
5
Cheap ticket price
5
Upselling $20
Check in Bags
Existing clients
Passengers
New Clients
Visual Summary: Business Model PainsGet your visual toolkit here!
1. Southwest Airlines
1 2 3 4 5 6 7
IncIncHQHQ
South West
Airlines
Basic Airline Service
5
Cheap ticket price
5
Upselling $20
Check in Bags
Existing clients
Passengers
New Clients
Decided to cancel
revenue stream
But no significant
gain in new clients
People base decision
purely on ticket price,
not on the extra’s!
Visual Summary: Business Model PainsGet your visual toolkit here!
If you wish, you can
Download this Presentation as PDF
@nickdemey
Pay With A Tweet
Go to case 2.
flickr cc rachelvn
2.
7 business models
that got Shot!
by boardofinnovation.com
int. innovation consulting office
2. Bitcoin
1 2 3 4 5 6 7
A virtual alternative currency
based on a peer-2-peer network
Milestone Feb 2011 *Hooray*
1 Bitcoin = 1 Dollar
2. Bitcoin
A virtual alternative currency
based on a peer-2-peer network
Feb 2011
1 Bitcoin = 1 Dollar
Hyped in Jun 2011
1 Bitcoin = 29,57 Dollar
1 2 3 4 5 6 7
2. Bitcoin
Suddenly, out of nowhere Bitcoin faced serious hits...
Source Wired, great article btw!
1 2 3 4 5 6 7
2. Bitcoin
Today, at the start of 2012
Bitcoin is still recovering at Intensive Care
Let’s hope this decentralized P2P currency
is able to get well soon...
1 2 3 4 5 6 7
2. Bitcoin
Bitcoin member
Government
Bitcoin member
IncIncIncInc
Company
IncIncHQHQ
Bitcoin Initiator
Guidelines
Product
Service
Bitcoins
Bitcoins
IncIncIncInc
Exchange
Agency
Bitcoins
5
Dollars
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
2. Bitcoin
Bitcoin member
Government
Bitcoin member
IncIncIncInc
Company
IncIncHQHQ
Bitcoin Initiator
Guidelines
Product
Service
Bitcoins
Bitcoins
IncIncIncInc
Exchange
Agency
Bitcoins
5
Dollars
No central control or
links via government
People started trading
fraudulent goods
Database
got hacked
Value
collapsed
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
flickr cc rachelvn
3.
7 business models
that got Shot!
by boardofinnovation.com
int. innovation consulting office
3. Netflix to Qwikster split
flickr cc rachelvn
1 2 3 4 5 6 7
3. Netflix to Qwikster split
flickr cc rachelvn
stock price Netflix: Jan 2010 - Jun 2011
+386%
What could possibly go wrong?
1 2 3 4 5 6 7
3. Netflix to Qwikster split
flickr cc rachelvn
for DVD & Streaming
clients normally pay
$9.99/m
New pricing for
this bundle
$15.98/m
Yes that’s a
+60% increase!
1 2 3 4 5 6 7
3. Netflix to Qwikster split
flickr cc rachelvn
forget the
*ouch*
1 2 3 4 5 6 7
+386%
+25% was al
that was left...
Pricing crisis
3. Netflix to Qwikster split
flickr cc rachelvn
By the time CEO Hastings cancelled the operation (sort of)
Netflix lost almost 1.000.000 customers
< Is this bad?
1 2 3 4 5 6 7
3. Netflix to Qwikster split
flickr cc rachelvn
By the time CEO Hastings cancelled the operation (sort of)
Netflix lost almost 1.000.000 customers
I don’t know...
What happened to MySpace popularity?
Just thinking...
1 2 3 4 5 6 7
3. Netflix to Qwikster split
IncIncHQHQ
Netflix
(Streaming)
IncIncHQHQ
Qwikster
Netflix Company
Consumer
Consumer
Total Client base
Movie Streaming service
DVD by mail
5
$7.99/m
5
$7.99/m
Combi (stream + DVD) service
5
$15.98/m
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
3. Netflix to Qwikster split
IncIncHQHQ
Netflix
(Streaming)
IncIncHQHQ
Qwikster
Netflix Company
Consumer
Consumer
Total Client base
Movie Streaming service
DVD by mail
5
$7.99/m
5
$7.99/m
Combi (stream + DVD) service
5
$15.98/m
Price raise of
+60% for bundle
Brand name “-ster”
referred to other failed
internet brands. #fail
Almost 1.000.000
clients left *ouch*
Netflix tried to split
branding but had to
cancel the operation
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
flickr cc rachelvn
4.
7 business models
that got Shot!
by boardofinnovation.com
int. innovation consulting office
4. Swoopo.com
Make $1500 profit on the sale of 1 Macbook?
!
Swoopo: example of a
lucrative penny auction site
!
Start bidding at $0.1 and ask
people $0.6 to raise the price.
!
No new bid?
Product is yours!
1 2 3 4 5 6 7
4. Swoopo.com
After 2 -3 promising
years, Swoopo had to
shut down in March.
Hundreds of copycats
closed in 2011
!
The Penny auction
model got shot
and died this year.
1 2 3 4 5 6 7
3
4. Swoopo.com
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
3
4. Swoopo.com
Customers organized
themselves to trick the
system.
Some copy-cat sites never
shipped goods (pure fraud)
Reputation of penny-
auction-sites got burned
Naive customer lost
many bucks.
Many auctions had a
negative outcome.
Some sites used bots
to bid against users.
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
flickr cc rachelvn
5.
7 business models
that got Shot!
by boardofinnovation.com
int. innovation consulting office
5. Dexia
Where do I start? Oh boy....
!
The banking industry has been
shot so many times and still they
didn’t topple over completely.
#PureRamboStyle #FriendlyFire
!
The financial business models are way to complex
to illustrate on 1 slide. As a Belgian I just want to
highlight some fishy tactics in the Dexia case.
#shame
1 2 3 4 5 6 7
5. Dexia
IncIncHQHQ
Dexia Bank
IncIncIncInc
Banks 5
High risk loans
5
Expensive/Urgent Refund loan
IncIncIncInc
Banks
Belgian Gov.
Belgian
ARCO Group
5
Short term loan
5
Expensive interest fees
Gemeentelijke
Holding
Fishy Inc.
5
1.5 Billion Euro Loan
1.5 New Capital
in Shares
5
8 Billion
Shares
Guarantee + cost
€4800/citizen
Guarantee
5
45 Billion
How to create money
(1.5 Billion Euro)
out of thin air?!
Just give a loan to a
‘partner’ who will inject it
back in the company.
#wth
The rescue plan for Dexia
alone counts already for
5000 euro per Belgian.
#shame
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
flickr cc rachelvn
6.
7 business models
that got Shot!
by boardofinnovation.com
int. innovation consulting office
6. HiGear.com (& AirBnb)
Members can rent out
luxury cars to each other.
!
Many refer to Higear as the
AirBnB* of cars.
*Selected as 1 of the Business Models that Rocked 2010
See other slideshare.
1 2 3 4 5 6 7
6. HiGear.com (& AirBnb)
Members can rent out
luxury cars to each other.
!
Many refer to Higear as the
AirBnB* of cars.
Both start-ups got shot last year,
Only 1 survived...
1 2 3 4 5 6 7
6. HiGear.com & AirBnb
IncIncHQHQ
AirBnb
Visitor
Renter
Community
5
6%-12% commission
Matchmaking service
Room
for
Rent
Matchmaking service
5
Money
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
6. HiGear.com & AirBnb
IncIncHQHQ
AirBnb
Visitor
Renter
Community
5
6%-12% commission
Matchmaking service
Room
for
Rent
Matchmaking service
5
Money
In June, Some travelers trashed
and vandalized 2 apartments of
AirBnB members.After a huge PR crisis,
AirBnb introduced a $50K
insurance policy.
But in the end, AirBnB survived!
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
6. HiGear.com & AirBnb
HiGear.com on the other hand...
1 2 3 4 5 6 7
6. HiGear.com & AirBnb
A Criminal ring stole
4 vehicles
worth $400.000
*ouch*
After a PR Nightmare
Higear had to close down
at the start of 2012.
1 2 3 4 5 6 7
Visual Summary: Business Model PainsGet your visual toolkit here!
flickr cc rachelvn
7.
7 business models
that got Shot!
by boardofinnovation.com
int. innovation consulting office
7. Nokia and RIM
Apple, steady growth
RIM (blackberry)
Nokia, small decline
2007
1 2 3 4 5 6 7
7. Nokia and RIM
2007
Oh, is that an iPhone
in your pocket?
1 2 3 4 5 6 7
7. Nokia and RIM
*ouch*
1 2 3 4 5 6 7
7. Nokia and RIM
Feb 2011
Nokia CEO Elop shared his
“burning platform memo”
“While competitors poured flames on
our market share, what happened at
Nokia? We fell behind, we missed big
trends, and we lost time. At that time,
we thought we were making the right
decisions; but, with the benefit of
hindsight, we now find ourselves years
behind.”
Read full memo at Wired
1 2 3 4 5 6 7
7. Nokia and RIM
The total lack of business
model innovation (almost)
killed Nokia & RIM
1 2 3 4 5 6 7
Maybe some good news,
Nokia decided to partner
with Microsoft what halted
the fall in stock price.
#forNow...
Visual Summary: Business Model PainsGet your visual toolkit here!
by boardofinnovation.com
int. innovation consulting office
flickr cc rachelvn
Key lesson:
Learn from failure
Thanks for sharing this presentation!
That would be #awesome!
@Nickdemey
Order Business Model kit Our innovation consulting
• Design your business model
• Perfect for brainstorms!
• Used by Innovation teams
• Next gen business models
• Better revenue streams
• Disruptive & inspiring trends
coffee@boardofinnovation.com @nickdemey @philderidder
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7 Business models that Got Shot in 2011 (by @nickdemey @boardofinno)

  • 1. 7 business models that got Shot! in 2011 flickr cc rachelvn by boardofinnovation.com int. innovation consulting office
  • 2. Last year we shared the most promising businesses... 400K views Link
  • 3. Last year we shared the most promising businesses... 400K views This year we looked at the projects that got shot & are bleeding... Link
  • 4. 7 business models that got Shot! flickr cc rachelvn in this presentation
  • 5. Learn how our innovation consulting office can help to find new revenue. or continue presentation by Board of Innovation Boardofinnovation.com
  • 6. by boardofinnovation.com int. innovation consulting office flickr cc rachelvn 1. 7 business models that got Shot!
  • 7. 1. Southwest Airlines 1 2 3 4 5 6 7 Their gamble: Stop charging luggage fees ! Money left on the table almost 1 Billion $ in 1 year! *If only 50% of passengers would pay $20 to check in bags. source: http://bit.ly/rOQisX
  • 8. 1. Southwest Airlines 1 2 3 4 5 6 7 In contrast: Ryanair plans to ask money to use the toilet! Their gamble: Stop charging luggage fees ! Money left on the table almost 1 Billion $ in 1 year! *If only 50% of passengers would pay $20 to check in bags. source: http://bit.ly/rOQisX
  • 9. 1 2 3 4 5 6 7 1. Southwest Airlines In crisis times, discounters normally flourish! While American Airlines filed for bankruptcy in Nov 2011, Discounter Ryanair managed at least to keep things afloat! Discounter South West on the other hand, gambled and lost... A game of Russian Roulette gone bad...
  • 10. 1. Southwest Airlines 1 2 3 4 5 6 7 When fuel cost peeked, those extra bucks might have helped them.... Stock prices collapsed almost 45% in October Ryanair South West *ouch*
  • 11. 1. Southwest Airlines 1 2 3 4 5 6 7 IncIncHQHQ South West Airlines Basic Airline Service 5 Cheap ticket price 5 Upselling $20 Check in Bags Existing clients Passengers New Clients Visual Summary: Business Model PainsGet your visual toolkit here!
  • 12. 1. Southwest Airlines 1 2 3 4 5 6 7 IncIncHQHQ South West Airlines Basic Airline Service 5 Cheap ticket price 5 Upselling $20 Check in Bags Existing clients Passengers New Clients Decided to cancel revenue stream But no significant gain in new clients People base decision purely on ticket price, not on the extra’s! Visual Summary: Business Model PainsGet your visual toolkit here!
  • 13. If you wish, you can Download this Presentation as PDF @nickdemey Pay With A Tweet Go to case 2.
  • 14. flickr cc rachelvn 2. 7 business models that got Shot! by boardofinnovation.com int. innovation consulting office
  • 15. 2. Bitcoin 1 2 3 4 5 6 7 A virtual alternative currency based on a peer-2-peer network Milestone Feb 2011 *Hooray* 1 Bitcoin = 1 Dollar
  • 16. 2. Bitcoin A virtual alternative currency based on a peer-2-peer network Feb 2011 1 Bitcoin = 1 Dollar Hyped in Jun 2011 1 Bitcoin = 29,57 Dollar 1 2 3 4 5 6 7
  • 17. 2. Bitcoin Suddenly, out of nowhere Bitcoin faced serious hits... Source Wired, great article btw! 1 2 3 4 5 6 7
  • 18. 2. Bitcoin Today, at the start of 2012 Bitcoin is still recovering at Intensive Care Let’s hope this decentralized P2P currency is able to get well soon... 1 2 3 4 5 6 7
  • 19. 2. Bitcoin Bitcoin member Government Bitcoin member IncIncIncInc Company IncIncHQHQ Bitcoin Initiator Guidelines Product Service Bitcoins Bitcoins IncIncIncInc Exchange Agency Bitcoins 5 Dollars 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 20. 2. Bitcoin Bitcoin member Government Bitcoin member IncIncIncInc Company IncIncHQHQ Bitcoin Initiator Guidelines Product Service Bitcoins Bitcoins IncIncIncInc Exchange Agency Bitcoins 5 Dollars No central control or links via government People started trading fraudulent goods Database got hacked Value collapsed 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 21. flickr cc rachelvn 3. 7 business models that got Shot! by boardofinnovation.com int. innovation consulting office
  • 22. 3. Netflix to Qwikster split flickr cc rachelvn 1 2 3 4 5 6 7
  • 23. 3. Netflix to Qwikster split flickr cc rachelvn stock price Netflix: Jan 2010 - Jun 2011 +386% What could possibly go wrong? 1 2 3 4 5 6 7
  • 24. 3. Netflix to Qwikster split flickr cc rachelvn for DVD & Streaming clients normally pay $9.99/m New pricing for this bundle $15.98/m Yes that’s a +60% increase! 1 2 3 4 5 6 7
  • 25. 3. Netflix to Qwikster split flickr cc rachelvn forget the *ouch* 1 2 3 4 5 6 7 +386% +25% was al that was left... Pricing crisis
  • 26. 3. Netflix to Qwikster split flickr cc rachelvn By the time CEO Hastings cancelled the operation (sort of) Netflix lost almost 1.000.000 customers < Is this bad? 1 2 3 4 5 6 7
  • 27. 3. Netflix to Qwikster split flickr cc rachelvn By the time CEO Hastings cancelled the operation (sort of) Netflix lost almost 1.000.000 customers I don’t know... What happened to MySpace popularity? Just thinking... 1 2 3 4 5 6 7
  • 28. 3. Netflix to Qwikster split IncIncHQHQ Netflix (Streaming) IncIncHQHQ Qwikster Netflix Company Consumer Consumer Total Client base Movie Streaming service DVD by mail 5 $7.99/m 5 $7.99/m Combi (stream + DVD) service 5 $15.98/m 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 29. 3. Netflix to Qwikster split IncIncHQHQ Netflix (Streaming) IncIncHQHQ Qwikster Netflix Company Consumer Consumer Total Client base Movie Streaming service DVD by mail 5 $7.99/m 5 $7.99/m Combi (stream + DVD) service 5 $15.98/m Price raise of +60% for bundle Brand name “-ster” referred to other failed internet brands. #fail Almost 1.000.000 clients left *ouch* Netflix tried to split branding but had to cancel the operation 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 30. flickr cc rachelvn 4. 7 business models that got Shot! by boardofinnovation.com int. innovation consulting office
  • 31. 4. Swoopo.com Make $1500 profit on the sale of 1 Macbook? ! Swoopo: example of a lucrative penny auction site ! Start bidding at $0.1 and ask people $0.6 to raise the price. ! No new bid? Product is yours! 1 2 3 4 5 6 7
  • 32. 4. Swoopo.com After 2 -3 promising years, Swoopo had to shut down in March. Hundreds of copycats closed in 2011 ! The Penny auction model got shot and died this year. 1 2 3 4 5 6 7
  • 33. 3 4. Swoopo.com 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 34. 3 4. Swoopo.com Customers organized themselves to trick the system. Some copy-cat sites never shipped goods (pure fraud) Reputation of penny- auction-sites got burned Naive customer lost many bucks. Many auctions had a negative outcome. Some sites used bots to bid against users. 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 35. flickr cc rachelvn 5. 7 business models that got Shot! by boardofinnovation.com int. innovation consulting office
  • 36. 5. Dexia Where do I start? Oh boy.... ! The banking industry has been shot so many times and still they didn’t topple over completely. #PureRamboStyle #FriendlyFire ! The financial business models are way to complex to illustrate on 1 slide. As a Belgian I just want to highlight some fishy tactics in the Dexia case. #shame 1 2 3 4 5 6 7
  • 37. 5. Dexia IncIncHQHQ Dexia Bank IncIncIncInc Banks 5 High risk loans 5 Expensive/Urgent Refund loan IncIncIncInc Banks Belgian Gov. Belgian ARCO Group 5 Short term loan 5 Expensive interest fees Gemeentelijke Holding Fishy Inc. 5 1.5 Billion Euro Loan 1.5 New Capital in Shares 5 8 Billion Shares Guarantee + cost €4800/citizen Guarantee 5 45 Billion How to create money (1.5 Billion Euro) out of thin air?! Just give a loan to a ‘partner’ who will inject it back in the company. #wth The rescue plan for Dexia alone counts already for 5000 euro per Belgian. #shame 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 38. flickr cc rachelvn 6. 7 business models that got Shot! by boardofinnovation.com int. innovation consulting office
  • 39. 6. HiGear.com (& AirBnb) Members can rent out luxury cars to each other. ! Many refer to Higear as the AirBnB* of cars. *Selected as 1 of the Business Models that Rocked 2010 See other slideshare. 1 2 3 4 5 6 7
  • 40. 6. HiGear.com (& AirBnb) Members can rent out luxury cars to each other. ! Many refer to Higear as the AirBnB* of cars. Both start-ups got shot last year, Only 1 survived... 1 2 3 4 5 6 7
  • 41. 6. HiGear.com & AirBnb IncIncHQHQ AirBnb Visitor Renter Community 5 6%-12% commission Matchmaking service Room for Rent Matchmaking service 5 Money 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 42. 6. HiGear.com & AirBnb IncIncHQHQ AirBnb Visitor Renter Community 5 6%-12% commission Matchmaking service Room for Rent Matchmaking service 5 Money In June, Some travelers trashed and vandalized 2 apartments of AirBnB members.After a huge PR crisis, AirBnb introduced a $50K insurance policy. But in the end, AirBnB survived! 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 43. 6. HiGear.com & AirBnb HiGear.com on the other hand... 1 2 3 4 5 6 7
  • 44. 6. HiGear.com & AirBnb A Criminal ring stole 4 vehicles worth $400.000 *ouch* After a PR Nightmare Higear had to close down at the start of 2012. 1 2 3 4 5 6 7 Visual Summary: Business Model PainsGet your visual toolkit here!
  • 45. flickr cc rachelvn 7. 7 business models that got Shot! by boardofinnovation.com int. innovation consulting office
  • 46. 7. Nokia and RIM Apple, steady growth RIM (blackberry) Nokia, small decline 2007 1 2 3 4 5 6 7
  • 47. 7. Nokia and RIM 2007 Oh, is that an iPhone in your pocket? 1 2 3 4 5 6 7
  • 48. 7. Nokia and RIM *ouch* 1 2 3 4 5 6 7
  • 49. 7. Nokia and RIM Feb 2011 Nokia CEO Elop shared his “burning platform memo” “While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind.” Read full memo at Wired 1 2 3 4 5 6 7
  • 50. 7. Nokia and RIM The total lack of business model innovation (almost) killed Nokia & RIM 1 2 3 4 5 6 7 Maybe some good news, Nokia decided to partner with Microsoft what halted the fall in stock price. #forNow... Visual Summary: Business Model PainsGet your visual toolkit here!
  • 51. by boardofinnovation.com int. innovation consulting office flickr cc rachelvn Key lesson: Learn from failure Thanks for sharing this presentation! That would be #awesome! @Nickdemey
  • 52. Order Business Model kit Our innovation consulting • Design your business model • Perfect for brainstorms! • Used by Innovation teams • Next gen business models • Better revenue streams • Disruptive & inspiring trends coffee@boardofinnovation.com @nickdemey @philderidder Explore kit! Learn more Pay With A TweetDownload as PDF >