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7BEST PRACTICES
FOR EFFECTIVE
GLOBAL COMMUNICATION
Centralize Global Commuication
For the greatest level of efficiency and control of global corporate
communication, staff and resources should be centralized. Strategic
planning of communications is also improved because legal, finance
and human resources are all centralized and can closely cooperate on
planned releases.
Manage Media Relations Locally
Managing media relations requires developing relationships with local
journalists and a deep understanding of cultures, customs and geography.
Consequently, it is difficult to centralize global media relations.
Companies should continue use press release and other global services to
broadcast messages in addition to hiring local media insiders or a global
communication agencies.
Localize Content When Necessary
While maintaining the integrity of a global brand is paramount, global
communication specialists must prepare to customize messages when
necessary to ensure that the messages are understandable and
relevant to local markets and audiences.
Construct an Informal Global Communication Network
Whenresourcesarelimited,aninformalglobalcommunicationnetworkcomposed
of volunteers from various company departments that can help ensure the success
of communication strategies and other messages will be correctly received
and interpreted in different cultures, languages, and countries. These
networks are often used to proof and edit drafts and source local printers
and other vendors.
Make Strategic Use of the Internet
The Internet is invaluable for disseminating information rapidly,
simultaneously, and inexpensively and for maintaining the integrity and
consistency of a message. Make use of Youtube, Facebook, Twitter and
other platforms to communicate with employees and stakeholders.
Build Positive Relationships
Global companies must maintain positive relationships with local leaders
and NGOs in the communities where they do business. Corporate
communication professionals must be attentive to NGO agendas
by following them through the media and online. It’s critical that
corporations work with NGOs and quickly address their concerns and any
misinformation.
Enhance Global Reputation
Corporate Social Responsibility and other philanthropic programs
that address genuine local needs are important investments to
enhance global reputation.
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7 Best Practices For Effective Global Communication

  • 1. 7BEST PRACTICES FOR EFFECTIVE GLOBAL COMMUNICATION Centralize Global Commuication For the greatest level of efficiency and control of global corporate communication, staff and resources should be centralized. Strategic planning of communications is also improved because legal, finance and human resources are all centralized and can closely cooperate on planned releases. Manage Media Relations Locally Managing media relations requires developing relationships with local journalists and a deep understanding of cultures, customs and geography. Consequently, it is difficult to centralize global media relations. Companies should continue use press release and other global services to broadcast messages in addition to hiring local media insiders or a global communication agencies. Localize Content When Necessary While maintaining the integrity of a global brand is paramount, global communication specialists must prepare to customize messages when necessary to ensure that the messages are understandable and relevant to local markets and audiences. Construct an Informal Global Communication Network Whenresourcesarelimited,aninformalglobalcommunicationnetworkcomposed of volunteers from various company departments that can help ensure the success of communication strategies and other messages will be correctly received and interpreted in different cultures, languages, and countries. These networks are often used to proof and edit drafts and source local printers and other vendors. Make Strategic Use of the Internet The Internet is invaluable for disseminating information rapidly, simultaneously, and inexpensively and for maintaining the integrity and consistency of a message. Make use of Youtube, Facebook, Twitter and other platforms to communicate with employees and stakeholders. Build Positive Relationships Global companies must maintain positive relationships with local leaders and NGOs in the communities where they do business. Corporate communication professionals must be attentive to NGO agendas by following them through the media and online. It’s critical that corporations work with NGOs and quickly address their concerns and any misinformation. Enhance Global Reputation Corporate Social Responsibility and other philanthropic programs that address genuine local needs are important investments to enhance global reputation. 24hourtranslation 1 3 4 5 6 7 2 24hourtranslation.com 866-371-4863