The document discusses the advantages and disadvantages of out-of-home (OOH) advertising, including that it can reach a wide audience, select specific locations, and create brand awareness, but that creative content cannot be changed quickly and has to convey information in under 5 seconds to passing viewers. It also provides tips for effective billboard designs, such as using few words, big visuals, bold colors, and communicating a single message.

1. SIMC Sem I. By Sonali Brahma 14.08.10 OOH

8. Monday, October 3, 2011 Happy writing!