AMD held its Computex 2015 event to announce new products and technologies. Key announcements included: - The launch of AMD's 6th generation A-Series processors featuring new "Excavator" cores and graphics cores for improved performance in notebooks priced between $400-$700. - The new processors support Windows 10 features and provide a premium gaming experience with DirectX 12 support. They also feature the first HEVC hardware decoding for mainstream notebooks. - AMD is bringing graphics cards with high bandwidth memory (HBM) technology to market, the first GPUs to use this technology. - AMD powers systems from numerous partners and the new Apple MacBook Pro with discrete-class Radeon graphics

1. COMPUTEX 2015

2. COMPUTEX 2015
LISA SU, PRESIDENT AND CEO

3. 3 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
Brings World’s
first APUs to
market
2011
Breaks 1GHz GPU
Barrier with
Radeon HD 4890
2009
First proprietary device:
Am2501 logic counter
introduced
1970
First to break the historic
1GHz barrier with the
AMD Athlon™
2000
World’s first
x86-64 bit
architecture
2003
World’s first
x86 dual-core
processor
2004 2014
First to break
teraflop
performance barrier
2006
2012
Industry’s first
quad-core x86 SoCs
Inside every major
next generation
gaming console
2013
BUILT ON A FOUNDATION SPANNING INNOVATION AND LEADERSHIP
HERITAGE SPANNING OVER 45 YEARS
Powered the
World’s most
efficient Super
Computer

4. 4 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
FROM AN INTERNET OF THINGS TO IMMERSIVE PLATFORMS
CLOUD/DATACENTER
Store/Analyze
Data and Serve
Information
INFRASTRUCTURE
Data Transmission
ENDPOINTS
Sensor and Compute-Driven Data
Collection and Data Interaction
Networking/
Telecom
50B
DEVICES
By 2020
Source: Cisco

5. 5 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
FROM AN INTERNET OF THINGS TO IMMERSIVE PLATFORMS
CLOUD/DATACENTER
Store/Analyze
Data and Serve
Information
INFRASTRUCTURE
Data Transmission
Networking/
Telecom
50B
DEVICES
By 2020
Source: Cisco
INTELLIGENT CONTROLLERS
AND IMMERSIVE DEVICES
Compute-Driven Data Collection
and Data Interaction
ENDPOINTS
Sensor-Driven Data Collection

6. 6 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
FROM AN INTERNET OF THINGS TO IMMERSIVE PLATFORMS
CLOUD/DATACENTER
Store/Analyze
Data and Serve
Information
INFRASTRUCTURE
Data Transmission
INTELLIGENT CONTROLLERS
AND IMMERSIVE DEVICES
Compute-Driven Data Collection
and Data Interaction
ENDPOINTS
Sensor-Driven Data Collection
Networking/
Telecom
50B
DEVICES
By 2020
Source: Cisco and AMD Estimates
WHERE AMD WILL PLAY
$60B+ TAM

7. 7 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
FRONT OF THE SCREEN:
VISUALIZATION
BEHIND THE SCREEN:
COMPUTE

8. 8 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
 New generation x86 and
ARM cores
 High performance, power
efficient scalable design
 Multi-Generation roadmap
CPU TECHNOLOGY
 Performance/Watt leadership
 Unique Virtual Reality features
 Leadership API performance
 First to High Bandwidth Memory
GRAPHICS TECHNOLOGY
 Modular design
 Open software investments
 Expanded IP ecosystem with
partners
PLATFORM SOLUTIONS
VISUALIZATION AND COMPUTE TECHNOLOGY INVESTMENTS

9. 9 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
LAUNCHING TODAY: VISUALIZATION AND COMPUTING INNOVATION
“Llano”
6/2011 “Trinity”
6/2012 “Kabini”
5/2013 “Kaveri”
1/2014 “Beema”
5/2014
6TH GENERATION
A-SERIES
NEW AMD HIGH-PERFORMANCE SoC TO DRIVE PLATFORM INNOVATION

10. 10 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
DIGITAL SIGNAGENOTEBOOKS &
ALL-IN-ONES
NEW AMD SoC REPRESENTS A MULTI-MARKET OPPORTUNITY
MEDICAL IMAGING COMMUNICATIONS
& NETWORKING
INFRASTRUCTURE

11. COMPUTEX 2015
KEVIN LENSING, SENIOR DIRECTOR PRODUCT MANAGEMENT

12. 12 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
THE WORLD’S FAVORITE PC: SUB $700 NOTEBOOKS
 More people buy notebooks
priced between $400 and $700
than at any other price
 By both volume and revenue,
makes up the largest segment
in the entire PC market
<$400
31%
>$700
31%
Notebook
<$400
19%
Notebook
>$700
19%
Desktop $400
- $700
19%
Desktop
<$400
10%
Desktop
>$700
9%
AMD internal estimates based on IDC sub form factor forecast with GFK/NPD priceband data
2015 NOTEBOOK VOLUMES 2015 PC INDUSTRY TAM
$400-$700
38%
Notebook
$400-$700
24%

13. 13 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
YOUR PC IS YOUR VERSATILE HUB
INTERNET
VIDEO
STREAMINGGAMINGMUSICEMAIL
PHOTO & VIDEO
MANAGEMENT VIDEO CHAT
CONTENT
CREATION

14. 14 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
AMD 6TH GENERATION A-SERIES PROCESSOR
THE MOST VERSATILE NOTEBOOK PROCESSOR EVER
THE ONE SCREEN YOU NEED
INNOVATIVE
Computing
Experiences
with ALL DAY UNPLUGGED Performance
PREMIUM
Streaming
Entertainment
SMOOTH
Online
Gaming

15. 15 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
INTRODUCING AMD 6TH GENERATION A-SERIES PROCESSOR
REALIZING THE FULL VISION OF THE APU
NEW “EXCAVATOR” x86 CORES
 Up to 15% more IPC8 at 40% less power and 23% less area
NEW GCN COMPUTE CORES
 Graphics performance gains of up to 65%
 HEVC hardware decode support
NEW MULTIMEDIA HARDWARE
 Up to 2x longer battery life than “Kaveri”
DESIGNED FOR AREA AND ENERGY EFFICIENCY

16. 16 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
Innovative Technologies to change the mainstream
REDEFINING THE PROCESSOR
Performance APU
in SoC Design
1st HEVC Hardware
for Mainstream
Notebooks1st
ARM® TrustZone®
Capable
Performance APU1st HSA 1.0
Architecture
1st

17. 17 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
WINNING WITH AMD AND MICROSOFT®
 Designed to ACCELERATE Windows® 10
 Enables the latest Windows® 10 FEATURES
 Delivers a PREMIUM entertainment
experience
MAKING THE PC EXPERIENCE MORE PERSONAL,
MORE PRODUCTIVE AND SEAMLESS ACROSS DEVICES
The Most Complete
Windows® 10 Experience

18. 18 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
AMD DELIVERS A PREMIUM WINDOWS® 10 GAMING EXPERIENCE
Draw calls/s
7X More Scene Detail in DirectX® 12
 Ready for the latest gaming technologies
in Windows® 10
DIRECTX® 12 GAMING
0 1000000 2000000 3000000
AMD DirectX® 11
A10-8700P DirectX® 12
DirectX® 12 API Overhead test in 3DMark
0 1000000 2000000 3000000
Core™ i5 DirectX® 12
A10-8700P DirectX® 12
DirectX® 12 API Overhead test in 3DMark
Draw calls/s

19. 19 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
HEVC IS THE FUTURE
1995 2005 2015
CompressionRatio
1/50
1/20
1/100
1/200
EVOLUTION OF VIDEO COMPRESSION IS HERE PARTNERS ARE CREATING CONTENT AND SOLUTIONS
MPEG-2
H.264
H.265 / HEVC

20. 20 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
1ST MAINSTREAM PROCESSOR FEATURING HEVC
ENABLING HEVC CONTENT FOR EVERYONE
 Smooth fluid playback up to Ultra HD @ 60 fps
ENABLES A BROADER MARKET OF POTENTIAL VIEWERS
1080p HD Content unplugged
112 mins
300 mins
Other Laptops
AMD 6th Generation
Processors
Smooth Playback
Choppy,
unwatchable Playback
HEVC Ultra HD Content

21. 21 | AMD @ COMPUTEX 2015 | JUNE 3, 201521 | AMD TECH DAY 2015 | CONFIDENTIAL
SAMSUNG NX1
ULTRA HD HEVC STREAMING

22. 22 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
AMD 6TH GENERATION PROCESSORS COME WITH DISCRETE-CLASS GRAPHICS
AMD RADEON™ R6 / R7
GRAPHICS INCLUDED

23. 23 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
BETTER GAMING WITH AMD RADEON™ GRAPHICS
AMD
UNQUESTIONABLY
THE LEADER FOR
GAMING
0 500 1000 1500 2000 2500 3000
Core i3 5010u
Core i5 5200u
Core i7 5500u
AMD A8-8600P
AMD A10-8700P
AMD FX-8800P
3DMark® 11
15W
15W
15W
35W
35W
15W
15W
15W

24. 24 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
0 10 20 30 40 50
AMD A8-3500M (35w)
AMD A10-7300 (19w)
AMD A10-8700P (15w)
LOL @ 1920x1080 Max
0 20 40 60 80 100 120 140
AMD FX-7600P
AMD FX-8800P
DOTA 2 @ 1920x1080 Max Gameplay time (m)
PLAY THE BEST ONLINE GAMES – BETTER AND LONGER
ENJOY BETTER PERFORMANCE AND PLAY ALMOST TWICE AS LONG UNPLUGGED

25. 25 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
SEAMLESS ENCODING & GAMING PERFORMANCE
FLUID GAMEPLAY PLUS ACCELERATED LIVE STREAMING
+
GAMING AND STREAMING IN REAL-TIME

26. 26 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
GREAT PERFORMANCE FOR INNOVATIVE COMPUTING EXPERIENCES
*4 CPU + 8 GPU. See amd.com/ComputeCores for details.
Effortlessly manage videos using HSA
accelerated face recognition
AMD LOOKING GLASS COMPUTE PERFORMANCE
Hands free computing using
compute cores
AMD GESTURE CONTROL
Up to 12compute cores* to
power through heavy workloads
INNOVATIVE TECHNOLOGIES
ENABLING BETTER EXPERIENCES
INCREDIBLE PERFORMANCE
FOR MODERN WORKLOADS
THE
BATTERY
LIFE2x

27. 27 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
NOTEBOOKS COMING
FROM A WIDE RANGE
OF PARTNERS

28. 28 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
AMD 6TH GENERATION A-SERIES PROCESSOR
SMOOTH ONLINE GAMING
For the Consumer
Notebook User
ULTRA STREAMING ENTERTAINMENT
INNOVATIVE COMPUTING EXPERIENCES
ALL WITH OUR BEST BATTERY LIFE EVER

29. COMPUTEX 2015
MATT SKYNNER, CORPORATE VP AND GENERAL MANAGER, PRODUCTS

30. 30 | AMD @ COMPUTEX 2015 | JUNE 3, 2015 * Mouse photo property of Andrew Xu under CC-BY-NA 2.0
DYNAMIC FPSNO STUTTERING FAST MOUSE INPUTNO TEARING

31. 31 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
​MANUFACTURER MODEL ​SIZE ​RESOLUTION REFRESH
ASUS MG279Q 27” 2560x1440 144Hz
​​ACER XG270HU ​​27” ​​2560x1440 ​​144Hz
​BENQ ​​XL2730Z ​​27" ​2560x1440 ​​144Hz
​​LG ELECTRONICS ​29UM67 ​29" ​​2560x1080 ​​75Hz
​LG ELECTRONICS ​34UM67 ​​34" ​2560x1080 ​75Hz
​NIXEUS ​NX-VUE24 ​24" ​1920x1080 ​144Hz
​SAMSUNG UE590 ​23.6", 28" ​3840x2160 ​60Hz
​SAMSUNG UE850 ​​23.6", 28", 31.5" ​3840x2160 ​60Hz
​VIEWSONIC ​​VX2701mh ​​27" ​1920x1080 ​​144Hz
12 COMPATIBLE DISPLAYS
* Pricing, specifications and availability subject to change at the discretion of manufacturers.

32. 32 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
UHD DISPLAYS
UHD DISPLAYS IN EYEFINITY
LEVEL OF
PRESENCE
Motion-to-photon
latency of less than
10 milliseconds
High
resolutions
in stereo
High refresh
rates over
90Hz
FULL PRESENCE
THE NEXT GRAPHICS DEMAND DRIVER
ACHIEVING FULL VIRTUAL PRESENCE

33. 33 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
GRAPHICS MOMENTUM: CONSTANT INNOVATION FOR GAMERS
Notebooks now available from
Alienware, Dell, HP, Lenovo, Toshiba,
and the new Apple MacBook Pro with
Retina Display 15”
NEW AMD RADEONTM M300 SERIES

34. 34 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
AMD RADEONTM POWERED APPLE MACBOOK PRO WITH RETINA DISPLAY 15”
Joins the Mac Pro and 5K iMac with
Retina Display

35. 35 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
COMING SOON: WORLD’S FIRST GPUS WITH HBM TECHNOLOGY
GPUs ARE JUST THE START
ENABLES EXCITING GAMING FORM FACTORS
ENTHUSIAST GAMING PERFORMANCE

36. 36 | AMD @ COMPUTEX 2015 | JUNE 3, 2015

37. 37 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
GPUS WITH HBM
TECHNOLOGY
st
1

38. 38 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
CPU TECHNOLOGY GRAPHICS TECHNOLOGY PLATFORM SOLUTIONS
INVESTING IN VISUALIZATION AND COMPUTE TECHNOLOGY LEADERSHIP

39. 39 | AMD @ COMPUTEX 2015 | JUNE 3, 2015
THANK YOU
謝謝