Discover the top tips to help your DECA chapter or association have a strong social media presence and integrate social media into your communication initiatives.

2. JANELLE ARRIGHI
janelle_arrighi@deca.org
@jjarrighideca

4. BRANDING
SOCIAL
MEDIA
CORRESPONDENT
PROGRAM
PROMOTION
CHAPTER
HASHTAGS
GIFS
SNAPCHAT
GEOFILTERS

5. THERE WILL BE
DIFFERENT TAKEAWAYS
YOU CAN ALL LEAVE
HERE WITH!

6. BE SURE TO TWEET YOUR
FAVORITE TIPS & NEW
IDEAS!
#DECAELS

8. BRANDING

9. YOU NEED TO
HAVE AN EASY
NAME

11. @LHSwDECA
@LHSDECA

12. @CharValleyDECA
@CVHSADECA

13. GSHS Sports
Marketing
GSHS DECA

14. @EHSMKTG
@EHSDECA

15.  Cleary indicates
DECA
 Simple
Abbreviation
 Chapter Logo as
Profile Photo

16.  Cleary indicates
DECA
 Simple Handle
 Association
Logo as Profile
Photo

17. TOP BRANDING TIPS
• Keep your name + handle consistent and
simple
• DECA should be used in your name
• Use an official DECA logo or get your own
personalized chapter logo
– Email communications@deca.org to get
yours today!

18. DRAKE LOVES CHANGES
AND SO SHOULD YOU!

19. SOCIAL MEDIA
CORRESPONDENT
PROGRAM

21. SOCIAL MEDIA
CORRESPONDENT PROGRAM
• Gives members
a voice
• Share chapter +
association
happenings
• Be active on
DECA social
media

22. THIS IS THE BEST WAY TO
GAIN EXPOSURE +
INCREASE SOCIAL MEDIA
FOLLOWERS

24. 2 RESPONSIBILITIES
1. Submit 1 article each month on ANY topic
to communications@deca.org
2. Be active sharing DECA news and posts
on your own social media page

25. IT’S REALLY SO EASY!

26. www.decadirect.org

27. “WHAT DO I WRITE ABOUT?”

28. DECA.ORG/ABOUT/COMMUNICATIONS

29. SOCIAL MEDIA GUIDE
• New officer training
• Classroom or chapter activity
• Social media training with members
• Officer team activity 1-2x a year

30. DECA.ORG/ABOUT/COMMUNICATIONS

31. PROMOTION

32. YOUR SOCIAL
MEDIA POSTS DO
NOT HAVE TO BE
BORING

34. HOW TO MAKE STUFF NOT
BORING
• Any announcement, reminder or “boring”
post can be made un-boring with a photo
or GIF

35. X

38. HOW TO MAKE STUFF NOT
BORING
• Any announcement, reminder or “boring”
post can be made un-boring with a photo
or GIF
• Take trending topics or pop culture
references and apply them to DECA

40. HOW TO MAKE STUFF NOT
BORING
• Any announcement, reminder or “boring”
post can be made un-boring with a photo
or GIF
• Take trending topics or pop culture
references and apply them to DECA
• It’s ok to have a little fun – you know your
audience!

41. CHAPTER /
ASSOCIATION
HASHTAGS

42. WHO HAS A CHAPTER HASHTAG?

43. IF YOU DO NOT HAVE
YOUR OWN
HASHTAG, MAKE
ONE TODAY!

44. WHY DO YOU NEED A
HASHTAG
• User Generated Content
• Let’s be honest – your members are not
going to RT you….
• Promote chapter hashtag to potential
members, business partners, etc.!

46. TIPS FOR CHAPTER
HASHTAG
• Make it easy (like your profile name!)
– North Ridge DECA = #NorthRidgeDECA
• Use it everywhere!
• Share your members’ posts and give them
shoutouts!

47. CANDY BREAK

48. WHO HAS TWEETED
ABOUT THIS
SESSION?

49. GIFS

51. INSTAGRAM

52. MAKE YOUR OWN GIF

56. CHANGE
START TIME
CHANGE
LENGTH

57. SHARE
YOUR GIF!

58. ADD YOUR OWN GIF CAPTION

64. CANDY BREAK

65. WHO HAS TWEETED
ABOUT THIS
SESSION?

66. SNAPCHAT
GEOFILTERS

68. YOU CAN AND
SHOULD BE MAKING
YOUR OWN
GEOFILTERS!

70. WHY YOU NEED YOUR OWN
GEOFILTER

71. WHY YOU NEED YOUR OWN
GEOFILTER
• User Generated Content
• Brand Awareness
• Reach members AND non-members
• Cost-effective addition to the marketing
plan for any event!

72. 1.6M

73. LET’S MAKE A GEOFILTER!

74. www.snapchat.com

90. GEOFILTER TIPS
• Give yourself 4-5 days before the event to
make sure your filter is approved or you
have time to make changes
• If you need to cancel, do it right away!
• Be sure to check your account afterwards
for analytics!

92. DECA GEOFILTER
LIBRARY

93. DECA.ORG/ABOUT/COMMUNICATIONS

99. DECA.ORG/ABOUT/COMMUNICATIONS

100. GEOFILTER TIPS
• Email custom chapter or association logo
requests to communications@deca.org
• If you’re looking for one to use in a
geofilter, be sure to ask for the PNG
version too!

101. WE WANT TO
HEAR YOUR
IDEAS!

102. GEOFILTER IDEAS
• NOT a custom geofilter service
• Love to hear your ideas for what general
geofilters chapters/associations would like
to have
• Email janelle_arrighi@deca.org //
Twitter@jjarrighideca

103. CANDY BREAK

104. WHO HAS TWEETED
ABOUT THIS
SESSION?

105. WE’RE DONE!

106. @DECAINC
FACEBOOK | TWITTER | INSTAGRAM
SNAPCHAT | VIMEO | YOUTUBE

107. JANELLE ARRIGHI
janelle_arrighi@deca.org
@jjarrighideca